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The second quarter 2024 financial report recently released by Rivian, a new American car-making force, showed that the company's revenue for the quarter was US$1.15 billion.This is an increase from $1.12 billion in the same period last year.Both earnings per share (actually a loss) and automotive revenue were better than analysts’ forecasts in a London Stock Exchange Group (LSEG) survey.。

Despite this, Rivian's losses still increased year-on-year to $1.46 billion, equivalent to a loss of $1.46 per share. For reference,The loss for the second quarter of 2023 was $1.2 billion ($1.27 per share).

CEO RJ ScaringeRivian said that its production guidance for this year will not change, but the company is working hard to rebuild inventory due to the factory closure in April for cost optimization. As a result, deliveries will decline slightly in the next three quarters.

ScaringeHe also stressed that the cost optimization effect of the plant shutdown and transformation could not be directly reflected in the second quarter, and it is expected to play a role in the third quarter. In addition, he reiterated the company's goal of achieving its first profit in the fourth quarter of this year.

Specifically,Rivian produced only 9,162 vehicles in the second quarter of this year, but it has made great progress in cost control and process optimization.ofClear progressIt is almost equivalent to Tesla's previous process improvement.RivianThe data provided,Greatly simplify the manufacturing processAfter that, the main car series to be launchedR1Second generation versionProductionEfficiency will increase by approximately 30 percent, thanks to the savings of 65 components and 1,500 weld points.

at the same time,RivianThe more affordable R2 model is scheduled to go into production in early 2026According to the plan,New CarsIt will become Rivian's new sales force, accounting for about 65% of the company's future sales.，R2Pricingabout4.50,000$, almost half the price of the current R1 model, is designed to appeal to a wider market of consumers.

According to Tim Fallon, Rivian's vice president of manufacturing, the number of pre-orders for the R2 has exceeded 10 million.Ten thousandand continues to grow.

It should be noted that，Despite Rivian's adjustments to its product and market strategy, its stock has fallen 42% in the past 12 months, including a more than 5% drop in trading on Wednesday local time.

Some people believe thatThe decline in shares may be partly due to pressure from CEO RJ Scaringe's tight fourth-quarter profit target and the company's continued loss on each electric vehicle it manufactures.The combined impact of。

Despite making significant progress in the second quarter to "improve cost efficiencies, improve product, and further strengthen the balance sheet," Rivian still lost more than $100 million on each electric vehicle it sold.32,000U.S. dollar, underscoring the challenges the company faces in its quest for profitability.

The competitive landscape of the U.S. electric vehicle market is changing rapidly.Already halfway throughThere is still a big gap compared to the previous year, but according to JD Power's analysis, the demand for mass-market electric vehicles is growing.Entering 2024, mainstreammarketNew Energy VehiclesThe share increased by 63%. This showsNew Energy VehiclesIt is becoming the choice of more and more American consumers.In the past July,Traditional automakers such as Kia, Hyundai, Honda and FordThe best performance in July has further proved this analysis.。

Such performance inevitably compresses the living space of new forces., some new electric vehicle companies have begun to feel the challenges of existence. For example, Fisker filed for bankruptcy protection in Delaware, USA in June this year. In contrast, companies with strong support such as Rivian and Lucid have shown greater resilience.

Rivian is backed by VolkswagenIn an announcement in July,Plans to invest up to $5 billion in Rivian, the purpose is tostrengthenBoth sidesElectric vehicle and software development capabilities; and Lucid's major shareholder, the Saudi Arabian Public Investment Fund, has also pledged to inject $1.5 billion into the company to support its operations.