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Recently, many citizens have discovered that they can buy fresh milk in the century-old Yili store near them. On August 7, the reporter came to the Yili Fresh Bakery store on Fuchang Street and saw a mother and daughter making fresh milk at the counter. "12 yuan a bottle, 500 ml." The clerk said that since it was launched in June this year, dozens of bottles have been sold every day.

In addition to freshly brewed milk, the store also sells a variety of freshly baked pastries, all of which are made on site.

The reporter noticed that the most popular one is the signature handmade fruit bread, which costs 18 yuan each. "This fruit bread is much fresher, and the fruit grains are more and larger." Ms. Li, a resident living nearby, is a frequent customer of the century-old Yili. Since she opened this freshly baked shop, she often comes here to buy bread.

In addition to fruit bread, the store also has classic old-fashioned pastries such as tongue biscuits, peach cakes, Napoleon cakes, old-fashioned butter bread, as well as toast bread, milk shell cakes, wife cakes, durian cakes, etc. that young people love. The prices mostly range from a dozen yuan to 30 yuan.

The reporter learned from the First Light Industry Food Group that there are currently two such Yili Fresh Bakery stores, the other one is located in the Beibingyang Yili Park near Xihongmen in Daxing.Another 35 century-old Yili stores have also started selling freshly squeezed milk."The plan will be gradually promoted in the future," said the relevant person in charge.

In recent years, on-site production has become a new trend that is deeply loved by consumers. In 2021, Beijing Daoxiangcun Store No. 0 started selling freshly baked cakes, which continued to be popular in the following years. In 2022, after the opening of the "Internet celebrity" bakery Red Star Qianjin Milk Bread Company, it also became popular on social platforms for its freshly made milk, becoming a popular "check-in place" loved by young people.

Today, the national time-honored brand Yili has also followed the footsteps of fresh baking, using business transformation to drive new consumption and embrace more young consumers.

Source: Beijing Daily Client

Reporter: Yang Tianyue

Process Editor: u070