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August 6,Ideal AutoDespite the pressure of "boycott" from peers, the latest weekly sales rankings of Chinese new energy brands and luxury car brands were released as usual. Ideal Auto's weekly sales reached 11,800 vehicles, ranking first in sales of new power brands in the Chinese market for 15 consecutive weeks.NIOIt ranked third with sales of 5,800.

This is a list that annoys other new car manufacturers. During the interactive session after the "NIO IN 2024" NIO Innovation Technology Day on July 27, NIO founder, chairman and CEO Li Bin "fired" at Ideal Auto, saying that the release of the weekly list by competitors has aggravated industry anxiety and he has become intolerable. NIO co-founder and president Qin Lihong even called on "relevant departments to take care of it" on the spot.

Later, NIO Assistant Vice President of Brand and Communications Ma Lin wrote that the top management has set the tone: Don’t engage in low-level involution, which is more or less a bit of low-level involution. He also @Li Xiang online, “Brother Xiang, stop it. The current mission of Chinese automakers is to achieve technological breakthroughs through research and development, isn’t it?”

In this war of words between Weilai and Ideal,XiaopengThe position of Xpeng Motors is particularly eye-catching. From the results, He Xiaopeng, chairman of Xpeng Motors, chose to support NIO. He Xiaopeng said that the United States is currently focusing on how to improve end-to-end intelligent driving solutions, but when he returned to China, he saw that his competitors were still busy making sales charts and only thinking about how to make money, rather than technological innovation and breakthroughs.

In fact, this is not the first time that Xiaopeng has opposed Ideal’s weekly ranking.Xiaopeng G6Hot-selling period after launch. Officials said that within the 20-day pre-sale period of G6, it received more than 35,000 orders, with an average of 12,000 orders per week. However, the weekly sales list released by Ideal at the time showed that Xiaopeng only sold 1,200 new cars a week, which made Xiaopeng lose face. At that time, two senior executives of Xiaopeng spoke out in succession, pointing out that the data in the list was false. Huang Honglin, general manager of marketing at Xiaopeng, even issued a statement bombarding: "Please pay attention to the official information, Lubianshe is indeed not very reliable." Liu Yilin, senior director of autonomous driving products, also said: "Please pay attention to the official data released each month, which is the most authoritative."

In response to the industry's voices boycotting the weekly list, Li Xiang, chairman of Ideal Auto, shared an illustration of the fable of the man who covered his ears and stole the bell on his WeChat Moments, apparently responding to the weekly list incident.

It is worth noting that in addition to the new forces, the old car companiesauspicious、Great WallGeely Holding Group Senior Vice President Yang Xueliang,HarvardGeneral Manager Zhao Yongpo and other senior executives of the company publicly supported NIO and opposed Ideal's release of weekly sales rankings. Wei Jianjun, chairman of Great Wall Motors, also expressed his views on the current car sales rankings in an interview program. Wei Jianjun said that Great Wall is not afraid of rankings, but what is needed is rankings in a consistent environment. What is the value of just ranking sales? In his opinion, there should be a multi-dimensional and comprehensive ranking, including the number of corporate complaints, consumer reputation, corporate favorability, profits, and tax payments.

So is the weekly list published by Ideal authoritative? As we all know, the authoritative organizations in the automobile industry that publicly publish the sales list of automobile companies are mainly the China Passenger Car Association and the China Association of Automobile Manufacturers. In addition, the insurance volume data of automobiles is usually not disclosed proactively, but automobile companies or the media generally purchase it, or obtain the insurance volume data through other channels. The source of the data is not announced in the Ideal Weekly List, only stating that "the sales volume referred to in this article is different from the statistical caliber of the delivery volume data released on the 1st of each month." However, Li Xiang once revealed that the data source is the China Automotive Data Terminal Retail Data, that is, the insurance volume, and also stated that every car company will purchase this insurance volume data.

Of course, Ideal’s list is not completely objective. In March this year, after Ideal’s weekly list released the sales data for the 11th week of 2024, it stopped updating and did not resume updating until May 7.Ideal MEGAThe brand's sales plummeted due to a poor start.Ask the worldUntil April 18,Ideal L6After the launch and hot sales, Ideal resumed publishing the weekly sales chart. (Source: Huabo Jingwei)