Digitalization has become the key to development. Haidilao innovates products and services with "new quality productivity"
2024-08-07
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With the development of science and technology, digitalization has gradually become a "fuel" for the high-quality development of enterprises, and the traditional catering industry has also been injected with technological genes by digitalization. As an enterprise that started digital reform in the field of Chinese cuisine early, Haidilao has played a big role in digitalization in its operations and improved its operational efficiency.
In the past two years, Haidilao has been making innovations one after another. In this process, the focus of digital reform has also shifted to refined and personalized user operations. Driven by new quality productivity, Haidilao has more precise goals and directions in capturing user needs and innovation.
Haidilao uses online systems to capture consumers' personalized needs and provide more detailed services. For example, on the ordering page of the Haidilao mini program, consumers can choose their own dining preferences, and the staff will serve customers according to their needs during the subsequent meal.
In terms of product innovation, Haidilao will collect statistics and record consumers' discussions on Haidilao dishes, marketing themes, and hot events on social media online, and then provide decision-making support for the business department to develop and launch new products through analysis and research. Under this mechanism, many of Haidilao's innovative products have been well received by customers, such as pure butter soup base, beef theme series, berry milk tea, etc.
With the operation of various online and digital tools, Haidilao has achieved refined operations, freeing people from repetitive and heavy work, allowing employees to have more energy to focus on customers and create emotional connections and emotional value in service.
In the future, Haidilao will continue to explore digital operations and "new quality productivity", bring consumers a better dining experience through digital technology, and promote further development of the company.
