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The poster of "Man Jiang Hong" caused controversy! Typos and underworld terms are annoying

2024-07-24

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As soon as the film "Man Jiang Hong" was released, it became an entertainment headline, attracting a large number of viewers and mixed reviews.



This is normal, no matter how a piece of art is presented, people will have their own opinions.

I haven't read "Man Jiang Hong", so I don't have any feelings about it. Moreover, the audience's interest in this movie has also declined a lot, not to mention "Man Jiang Hong", and they are not even qualified to discuss domestic films.



Not mentioning "Man Jiang Hong" does not mean that there is no subject matter of "Man Jiang Hong". For example, the words that appear in the film are also what I want to discuss.

Normally, the producers and distributors will design, produce and release a film poster that has the names of the actors, scenes related to the story, and a slogan or two to wrap up the main plot of the film.



Although Zhang Yimou can crush all his competitors, he will still cater to the market and the audience in his own way. He will provide what the audience likes. In this regard, Zhang Yimou can be said to be "shrewd and calculating", and his vision is so unique.

So, when many people were looking forward to the premiere of "Man Jiang Hong", we could see a black and red poster on the streets, in newspapers, on the Internet, and even in corners.



This is a very creative poster. The three characters "Man Jiang Hong" are written diagonally, and the last stroke of "Hong" jumps to the right, which is full of vitality. I took a closer look and found that although the three characters "Man Jiang Hong" are strange, they are not difficult to recognize.

The film tells the story of loyalty and treachery, good and evil between Yue Fei and Qin Hui, as well as the old-fashioned patriotism and betrayal. The film's producers and producers naturally engraved this "theme" on the film's poster.



Yue Fei's "Man Jiang Hong", interpreted in a weird cursive script, became the main visual element of the poster, swaying and conveying a positive mood. The design of this poster is very good, red and black represent the loyalty of Yue Fei and Qin Hui, and the white font represents Yue Fei's innocence and the injustice of a loyal minister.

This association comes from the Yuan Dynasty's "The Injustice of Dou E", which uses surreal artistic techniques to link Dou E's injustice with the heavy snow in June. The white snow, with its primitive structure, confirms the injustice. This is most likely what the poster designer was inspired by.



Contradictions are like a spell that lingers around us, and if we are not careful, we will be exposed. A serious movie poster explains a concept in a serious way, and when you are proud of your point of view, you will make a fool of yourself.

In this age when everyone can become a calligrapher, I do not want to judge the quality of this painting, not because it is not valuable enough, but because it cannot be understood from an artistic perspective. It is rough and distorted, superficial and artificial, vulgar and ugly, and does not have a trace of artistic flavor.





Unfortunately, I panicked when I looked at the text, as the quality was poor, the words were jumbled, and traditional Chinese characters were mixed in, making it hard to tell what “Man Jiang Hong” was talking about.

"Fachu, Chen, Tou, Can, Tan" are all traditional Chinese characters, and the rest are all a mess, turning a familiar, heavy and passionate poem into something frivolous and ridiculous. "Sitting on a steed, trampling down the Helan Mountains" has become a funny joke here.

Is it because of his bad calligraphy or his bad entertainment career? I don’t understand.





A film that costs hundreds of millions of dollars needs a super-savvy person like Zhang Yimou to back it up, so that he can use all the resources he can to ensure that the poster can pass the "quality inspection." But unexpectedly, the vulgar words on the advertisement put forward a dazzling and weird picture of the times, which made us at a loss.