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Tiguan L Pro and the new generation Magotan

Intelligent transformation has become the main theme of almost all car companies. However, under the powerful product offensive of new energy vehicles, we seem to have forgotten that there are still a large number of fuel vehicle users. So how to meet their intelligent needs is also an important proposition that car companies are thinking about.

Looking at the joint venture models in the industry today, although each company has called for a localization strategy rooted in China, due to the global development strategy of foreign brands, most models have not been specifically developed to meet the needs of the local Chinese market. Even if some localized software is installed on the car, it is mostly icing on the cake and does not fundamentally solve the problem.

In comparison, Volkswagen is the most active one among them, taking the lead in carrying the banner of intelligent transformation of fuel vehicles. In Volkswagen's view, intelligence has never been the patent of electric vehicles, and fuel vehicles should also enjoy the right to intelligence.

break inGasoline cars are not smartInherent cognition

When it comes to foreign brands’ understanding of the Chinese domestic market, if Volkswagen ranks second, then no one would dare to claim to be first.

To date, Volkswagen has been rooted in China for 40 years. Over the past few decades, Volkswagen and its two joint ventures, SAIC Volkswagen and FAW Volkswagen, have created many classic models, and these products have also achieved impressive sales figures in the market.

SAIC Volkswagen Tiguan L Pro

Based on a deep insight into the Chinese market, Volkswagen and its two joint venture partners have each created models this year that are more suitable for the local Chinese market, including SAIC Volkswagen's Tiguan L Pro and FAW-Volkswagen's new generation Magotan, which are the latest interim results.

Whether it is Tiguan L Pro or the new generation Magotan, they both bring multi-screen digital smart cockpits, including a 15-inch ultra-large smart 2K floating screen, a 10.3-inch full digital LCD instrument that supports AR real-life navigation, and an 11.6-inch co-pilot entertainment screen that appears for the first time in a Volkswagen brand. Compared with previous traditional car machines, the experience has been fundamentally improved.

Of course, the changes made by Volkswagen are not just superficial in hardware. At the more important software level, it has fully taken into account the usage habits of Chinese users and specially designed an interactive system that is more suitable for us. The in-car voice partner is iFlytek, which not only has a fast response speed, but also supports very fashionable functions such as continuous voice conversation and see-and-speak.

In terms of application ecology, the rich applications cover almost all common needs in car scenarios. For example, the in-car version of WeChat in Tiguan L Pro also allows you to seamlessly experience WeChat connectivity in the car.

Digital smart cockpit

Another important intelligent change is intelligent driving. Both cars are equipped with the IQ. Pilot intelligent assisted driving system, which is the result of in-depth cooperation between Volkswagen and DJI. This visual solution can achieve high-level L2 driving assistance functions in the full speed range of 0-130km/h.

In actual experience, it can automatically follow the car at most intersections and traffic lights, and has been optimized for cutting in and traffic jams. Especially when you need to change lanes and overtake, you only need to flick the steering lever, and the system will automatically change lanes after confirming safety, and it will even provide intelligent lane change suggestions based on the set speed and surrounding driving environment.

Continue to expand localCircle of friends

The appearance of Tiguan L Pro and the new generation Magotan represents Volkswagen's latest understanding of the needs of the Chinese market. With its avant-garde digital experience and leading intelligent driving system, it has broken the inherent perception of many users that "gasoline cars are not smart". The most intuitive reaction is, "Volkswagen has also become smart."

To trace back to the source, the reason why the Volkswagen brand can keep up with the rapid iteration of Chinese market demand is inseparable from its understanding of the changes in the entire automotive industry and Volkswagen’s long-term investment layout in China. These investments cover many upstream and downstream links of the automotive industry chain.

AR real-time navigation

The DJI in-vehicle inertial navigation binocular system used in Tiguan L Pro and the new generation Magotan is specially customized and developed by both parties for the usage scenarios in China. According to our actual test, although the current intelligent driving solution still has the potential for further improvement, it is indeed far ahead of the joint venture brands of the same level.

In the past, joint venture brands had stable global suppliers in many aspects and would not carry out customized development for a single market. Now Volkswagen is practicing the "in China, for China" strategy and demonstrating full respect for the local market and users. This allows Volkswagen to have greater flexibility in China's market competition environment and lead the "intelligent" era of gasoline vehicles.

In addition, Volkswagen has actually made a lot of long-term investments and plans. It has cooperated with Xiaopeng Motors to jointly develop models for the local market; invested 2.5 billion euros to expand the production and innovation center in Hefei and built the largest R&D center outside of Germany. A series of actions are accelerating Volkswagen's intelligent offensive in China.

A thorough localization

The new generation of Magotan

In the era of fuel vehicles, the key to car manufacturing for each car company revolved around the three major parts of the car. The engine, gearbox and chassis were the barriers for many joint venture car companies. Now, with the improvement of China's local technological strength, the gap in this area is gradually narrowing.

More importantly, many original technologies and innovations are emerging in this market. Although "refrigerators, color TVs, and large sofas" are not necessarily the core pursuits of future car manufacturing, these functions and experiences reflect the changes in user demands in car use scenarios.

To gain a foothold in this market, both domestic and joint venture brands can only adapt to this change. Volkswagen has taken the lead in setting an example. During its strategic transformation in China, it has not shown any hesitation, but has been working with joint venture partners in China to promote technological innovation in all aspects of the automotive field.

Realizing the intelligence of fuel vehicles is only the first step. These scientific and technological innovation achievements will gradually empower more car models. In the future, Volkswagen will become more and more like a Chinese company, embracing transformation and change in a more local way.(This article was first published on Titanium Media)