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Source: Huanqiu.com

[Global Network Technology Reporter Wang Nan] With the green transformation of the global automotive industry, the new energy vehicle market is welcoming important development opportunities. The latest economic indicators show that the new energy vehicle industry is reshaping the market with a strong growth momentum. Especially in the high-end pure electric market, new car-making forces represented by Weilai, Ideal, and Xiaopeng are redefining the competition rules of the high-end market with their innovative technology and excellent quality.

On July 15, according to the data from the National Bureau of Statistics, in the first half of the year, the output of new energy vehicles increased by 34.3% year-on-year, and the output of supporting products such as charging piles and automotive lithium-ion power batteries increased by 25.4% and 16.5% respectively. Specifically, the latest data released by the China Association of Automobile Manufacturers showed that the production and sales of new energy vehicles in the first half of the year reached 4.929 million and 4.944 million respectively, up 30.1% and 32% year-on-year, and the market share reached 35.2%. According to the current development trend, the sales of new energy vehicles this year are expected to exceed 10 million, showing that new energy vehicles are becoming an important engine driving the growth of China's automobile market.

In this context, major automakers have also made efforts in the field of new energy, striving to gain a foothold in this emerging market. At the beginning of July, many automakers have announced their sales data for the first half of the year, showing the vigorous vitality of the new energy vehicle market.

Judging from public information, BYD still sits firmly at the top of the new energy vehicle companies, with cumulative sales of new energy vehicles reaching 1.613 million units in the first half of the year, a year-on-year increase of 28.46%; Chery Group's semi-annual new energy vehicle sales were 180,900 units, a year-on-year increase of 181.5%; thanks to the outstanding performance of its sub-brands such as Zeekr and Lynk & Co, Geely's new energy vehicle sales increased by 117% year-on-year to 320,200 units; in addition, SERES's new energy vehicle sales exceeded 200,000 units, a year-on-year increase of 348.55%.

In this regard, Zhang Xiang, a researcher at the Automotive Industry Innovation Research Center of North China University of Technology, said in an interview with reporters that in the first half of the year, automakers made rapid progress in technological innovation, and the release cycle of new products was significantly shortened. The frequent launch of new products effectively stimulated consumers' desire to buy. At the same time, the "price war" in the auto market also happened to cater to consumers' car purchase needs, becoming an important driving force for sales growth.

In this feast of new energy vehicles, new car-making forces are undoubtedly a bright spot in the auto market.

In the first half of the year, Ideal Auto delivered nearly 189,000 new energy vehicles. Li Xiang, chairman of Ideal Auto, said: "In the future, we will continue to increase investment in autonomous driving and intelligent networking to provide users with more intelligent and convenient travel solutions."

NIO has also consolidated its leading position in the high-end pure electric market with its outstanding market performance and continuous technological innovation. According to official data released by NIO, in the first half of 2024, NIO delivered a total of 87,000 new vehicles, a year-on-year increase of 60.24%. The monthly delivery volume in June exceeded 21,000 vehicles, a year-on-year increase of 98.09%, setting a record high. The delivery volume of NIO's two SUV models exceeded 10,000 for two consecutive months, surpassing the BMW X3/X4 combination and ranking first in the Chinese high-end mid-size SUV market.

In this regard, Li Bin, Chairman of NIO, said: "NIO can maintain its leading position in the high-end pure electric market thanks to our continuous technological innovation and user-first service concept. In the future, we will continue to deepen our research in the field of smart electric vehicles and provide users with a more excellent travel experience."

Data shows that between 2021 and 2023, the sales volume of pure electric vehicles with a price of more than 300,000 yuan will increase from 14% to 19%. It is expected that in the next three years, nearly 80 new pure electric models with a price of more than 300,000 yuan will be launched on the market. Their continuous breakthroughs in intelligence, endurance, driving assistance and other aspects may continue to promote the high-end pure electric vehicle market.

Roland Berger Management Consulting also pointed out in its latest report that the high-end pure electric market has a clear growth momentum, and it is expected that by 2035, pure electric vehicles will achieve a new car sales penetration rate of more than 70%. With the growing demand of consumers for high-quality and intelligent travel, the high-end pure electric market is becoming the focus of competition among major automakers.

Experts pointed out that the fundamental reason why Chinese brands can impact traditional luxury brands in the high-end market is that they meet consumers' higher demand for intelligent experience. Take NIO as an example. Its 2024 models are equipped with the latest central computing platform ADAM, integrating Qualcomm Snapdragon 8295 smart cockpit chip and 4 NVIDIA Orin X smart driving chips. The computing power has reached its historical high, further consolidating its leading position in the field of intelligent driving.

At the same time, with the continuous expansion of NIO's basic layout of battery swap stations and the battery swap alliance, more consumers have a clearer understanding of the convenience of energy replenishment brought by battery swapping and the benefits of solving battery life and degradation, which has accelerated the direct replacement of pure electric vehicles for fuel vehicles in the high-end market.

In this regard, Roland Berger Management Consulting believes that: "The exclusive charging experience of high-end brands has created an important part of differentiated competitive advantage. Overall, Chinese brands have obvious crowd refinement and scenario characteristics in the planning and launch of pure electric products. By occupying blank scenarios, they have achieved the occupation of consumers' minds."

Industry experts pointed out that the competition in the new energy vehicle market has entered a white-hot stage, and technological innovation and user demand have become the key factors that determine the success or failure of automakers. Zhang Xiang said: "Since the beginning of this year, the production and sales of new energy vehicles have continued to maintain rapid growth, and the market share has steadily increased. This is mainly due to the dual drive of technological innovation and user demand. Automakers need to continue to increase investment in technology research and development, improve the level of product intelligence and networking, and at the same time, they need to deeply understand user needs and provide more personalized and convenient travel solutions."

In addition, experts also emphasized that the competition in the new energy vehicle market is not only a competition of technology and products, but also a competition of brands and services. Car companies need to enhance their brand image and service quality and increase user stickiness in order to stand out in the fierce market competition.