can ai give reading the wings of technology?
2024-10-04
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china youth daily·china youth daily reporter zhang qian
if you finish reading a great book and suddenly discover that the book was "written" by ai, would you feel "deceived"?
the rapidly developing artificial intelligence (ai) continues to empower all walks of life, and the publishing industry is also thinking about the impact of ai on publishing and reading. recently, as part of the beijing cultural forum, the artificial intelligence empowering national reading trend professional salon was held at the beijing institute of graphic arts. while dozens of guests discussed how to "embrace" ai, they also expressed a sense of vigilance and urgency.
there is no doubt about the advantages of artificial intelligence. it is widely recognized for the convenience and precision it brings to publishing and reading activities. ma guocang, secretary of the party committee and chairman of china press and publication media group co., ltd., pointed out that artificial intelligence allows reading, communication and publishing to form a "two-way rush". readers can find the content they want to read more conveniently and quickly, and high-quality content can also reach readers quickly. it can better meet the needs of market segmentation and reader diversity. nie zhenning, director of the national reading working committee of the china publishing association, said that artificial intelligence has good interactivity and "gives reading the wings of technology."
at the same time, professional publishers are also impressed by the efficient tooling of ai. hao zhensheng, president of the china editors society, mentioned that ai can empower editors in terms of topic planning, finding authors, process optimization, multilingual translation and distribution, etc., so as to better serve reading. when talking about children's reading, tian zhongli, dean of beijing institute of graphic arts, also specifically mentioned that ai can analyze children's reading behavior habits and formulate appropriate reading plans to improve children's reading comprehension ability in a targeted manner. it can also be combined with technologies such as vr and ar transform traditional paper media and provide children with an immersive reading experience.
however, in the face of the deep-seated needs of reading, some experts are wary of ai's role attributes and have doubts about its current capabilities.
not long ago, a team approached xu zechen, deputy editor-in-chief of "people's literature" magazine, hoping to publish an ai novel in the magazine. "our magazine has not published a novel written by ai so far." xu zechen said: "later, everyone thought this might not work. who should the royalties be paid to? according to what standards? furthermore, the work seems to be created by ai. but this information is actually found from big data and the works of many writers. what about the copyright of this information? "
when talking about the question at the beginning of this article, xu zechen felt a psychological impact. he believes that readers often hope to establish a clear trust relationship and emotional communication with the author when reading works, thereby seeking a certain sense of identity. however, ai writing that salvages fragments from big data to piece together information cannot satisfy the deep needs of human beings. emotional appeal, reading ai's works "will make people feel extremely confused about their own identity."
nie zhenning’s doubts about ai come from another angle. he told reporters from china youth daily and china youth daily that not long ago, a company proposed to turn his novels into ai chips. with a scan on his mobile phone, readers can have a conversation with nie zhenning, played by ai. nie zhenning tested this novel reading experience. he found that when asked simple questions such as information about the characters in the book, the ai could answer fluently. however, when it came to deeper questions such as the characters' creation thoughts, the ai had to apologize honestly and say "i don't know." ". nie zhenning therefore felt: "its iq is very high, but its emotional intelligence is not necessarily that high."
when it comes to the personalized reading services that ai can provide, several on-site experts such as hao zhensheng believe that we should be wary of "information cocoons". he also believes that "fragmentation" is also a major shortcoming of the ai reading experience, which may make it difficult for people to form a complete and in-depth understanding of the problem.
some publishers also feel a sense of urgency brought about by ai. “there used to be a saying that behind every author there is an innovative dog chasing after him.” xu zechen, who is also a writer, made an analogy: “today’s writers are chased by ai. once they want to be lazy, then ai will quickly surpass you, and for writers, ai is a very deadly dog.”
even so, xu zechen still admits that ai creation is "the general trend." he said: "now we may think it is just a tool, but many new things in history started as tools, then turned from tools into methodologies, and finally from methodologies into worldviews. it is indeed gradually changing us humans."
when it comes to the impact of artificial intelligence on reading, wang bin, vice chairman of the china publishing association, believes that several major trends should be recognized. first, the emergence of ai has expanded the forms of reading. for example, the current rise of "listening to books" has reflected changes in people's reading habits; second, artificial intelligence has accelerated the flow of knowledge. if data is an ocean of content, then the "high ground" of knowledge has become increasingly important. the recent o1 fire has further intensified the generation of logical reasoning knowledge, which will have an impact on the entire knowledge ecology. third, the overall way out for the development of the reading market in the future is likely to lie in “segmentation,” and special attention should be paid to the impact of hardware on the logic of knowledge production in various classification dimensions.
he believes that the knowledge generation logic of moving paper content to websites and then from websites to mobile phones in the past has lagged behind the development of the times. in the future, it is necessary to use a "more refined" concept to produce corresponding content based on hardware usage scenarios. for example, reading related to knowledge production such as writing academic papers may be mainly concentrated on the computer side, and the corresponding knowledge production model is closer to the past; reading related to entertainment and other knowledge consumption may be mainly concentrated on the mobile phone side, corresponding to knowledge production models include streaming media, audio reading, short plays, "cool articles", etc.; reading content related to children's learning may be mainly concentrated on hardware carriers such as study notebooks, which requires the mining and training of big data form a reasonable children's education knowledge system and provide timely iterative services to meet children's evolving reading needs.
in wang bin’s view, future reading is inseparable from both “paper” and “digits”. but compared with today, paper reading may be declining day by day, and the market share it frees up will be the development space of the publishing industry in the future. he suggested actively embracing changes, integrating content and technology, constantly practicing and iterating, and trying to solve copyright issues in a variety of ways, rather than adopting a conservative defensive stance against artificial intelligence.
(source: china youth daily client)
