2024-10-03
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
mazda was once known as the "bmw of japan", but in china, the car company's sales continued to decline due to problems such as slow iteration of new cars and lack of product competitiveness. according to the passenger car association and public information, changan mazda's sales from 2021 to 2023 will be 184,000 vehicles, 108,100 vehicles, and 97,000 vehicles respectively. faced with dismal sales, mazda can't sit still.
recently, according to media reports, mazda announced that it will invest 200 billion yen (equivalent to approximately rmb 9.732 billion) in china to promote the development of mazda's new energy vehicle industry in the chinese market. this investment will be used for research and development, production and sales. etc.
at the mazda ez-6 pre-sale conference on september 29, changan mazda executive vice president deng zhitao introduced that changan mazda will launch at least one new energy model in the chinese market every year starting from this year, and continue to expand the market segments of cars and suvs. covering, it is planned to achieve 90% of sales of new energy models in 2027, with annual production and sales reaching 300,000 vehicles, becoming the "number one brand" of joint venture new energy vehicles.
on september 28, mazda's first new energy model ez-6 in china has officially started pre-sale, with the pre-sale price range being 160,000-200,000 yuan. ez-6 is positioned as a mid-size sedan and is built on changan's epa hybrid platform. it provides two power systems, pure electric and extended-range. the car will be officially launched on october 26 and is expected to be delivered within 9-11 weeks after the order is locked.
in addition, changan mazda also launched the "electronic intelligent travel" architecture, which it calls the "first joint venture new energy" pure electric technology architecture, which can provide two major power modes: "bev super pure electric" and "reev infinite range extension". according to reports, the pure electric power supports 600 kilometers of cltc operating conditions, and the extended-range power has achieved a measured endurance of 1,301 kilometers. the qiji battery installed in the pure electric model has 3c ultra-fast charging core and ctp integrated technology, which can charge the battery from 30% to 80% in 15 minutes.
we have a question mark as to whether mazda can gain a place in the wave of the new energy era.