takeaway “100-yuan challenge” tests food safety
2024-10-02
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a new thing has recently emerged on the short video platform: bloggers give the delivery boy 100 yuan and ask the delivery boy to take him to find the cleanest restaurant nearby and have a meal there together. now the takeaway guy is getting excited. he rides a small electric donkey and takes the bloggers through the streets, discovering big bone soup noodles, lard noodles, cold vegetable stalls, steamed bun shops, etc.
how to eat more safely has always been a topic of great concern to everyone. the delivery boys who shuttle between restaurants every day do know the hygienic conditions of the restaurants better than the diners who order through the screen. the idea of following a delivery boy to the cleanest restaurant is very novel. no wonder it attracts traffic. some videos have millions of likes.
the blogger's original intention of filming the "100 yuan challenge" may be for traffic. it is difficult to judge whether there is any performance element, but this incident conveyed consumers' deep concern about food safety issues.
100 yuan is a reasonable and convenient setting. the blogger came up with the design of 100 yuan, and subconsciously limited the price per person to around 50 yuan, which is basically the same as the average price per customer on the takeout platform. with a limited budget of 50 yuan per person, the takeaway guys recommended basically mom-and-pop restaurants and other small restaurants. the management capabilities and hygienic conditions of small stores are often weaker than those of chain stores and large stores. the process of finding a clean restaurant is more dramatic, and the probability of not being able to find it is also greater.
happily, most delivery guys can choose a clean restaurant with a little thought. all the recommended merchants were smiling, and some consumers expressed their intention to support these "conscience restaurants." this is a dual psychological and economic incentive for businesses. however, there was also a takeaway boy and his family who couldn't figure it out and had to reject the blogger's 100 yuan invitation. this also made netizens worry about the hygiene conditions of the surrounding restaurants.
food safety and hygiene requirements will not be reduced because the restaurant is smaller. the 100-yuan challenge not only tests the vision of the takeaway guys, but also tests the conscience and management capabilities of the merchants and the governance capabilities of the platform. it also puts forward requirements for food supervision.
the "100 yuan challenge" only represents the personal recommendation of the delivery boy. it is the market supervision departments and platforms that are truly responsible for supervising catering takeout stores. the delivery guys come and go in a hurry when picking up the food. what they see is clean most likely means the windows are clear and the kitchen is bright. catering stores that meet regulatory requirements cover many aspects such as license qualifications, employee health management, raw material management, processing and production processes, food additive use management, tableware cleaning and disinfection, and kitchen waste disposal.
currently, catering enterprises are divided into four hygiene levels: a, b, c, and d. if a restaurant receives an a or b grade, even if it is not on the delivery boy's recommendation list, it cannot be said that its hygiene is not guaranteed. however, it is undeniable that despite hierarchical inspections, "double random" spot checks, daily inspections and platform qualification reviews, phenomena such as dirty takeaways and "ghost" takeaways have never been eliminated. the “100-yuan challenge” expresses consumers’ concerns about food safety in a more immersive way.
consumers and markets welcome this creative approach to social surveillance. at the same time, it should be noted that there is a fuzzy boundary between social supervision and the pursuit of traffic, which may be confused and cause accidental injury if you are not careful. this boundary should be clear, that is, whether the supervisor is pursuing personal economic interests or reminding more people to pay attention to food safety issues. on the basis of adhering to boundaries, the positive role of social supervision deserves the attention of platforms and regulatory authorities.
the national day holiday is the peak season for catering consumption. let us take care of our food safety in another way. if you asked a familiar takeaway guy to recommend a clean restaurant, which one would he recommend? interested consumers may wish to give it a try, and they may gain unexpected benefits. (source of this article: economic daily author: she ying)
source: economic daily
