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giv2024: the automobile industry moves towards the "digital era"

2024-10-01

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dawan news intelligent competitiveness led by artificial intelligence has become a new arena for the automotive industry. from september 29th to 30th, the global intelligent vehicle industry conference (giv2024) was held in hefei. representatives from universities, institutions, and industry chains such as tsinghua university, china university of science and technology, nio, and digital china discussed "smart vehicle development in the artificial intelligence era." theme, jointly explore the path for high-quality development of smart cars in my country under the accelerated iteration of artificial intelligence.

ai has given rise to the “lightspeed revolution” in the automotive industry

zhang yongwei, vice chairman and secretary-general of the china electric vehicles association of 100, said that the global automotive competition landscape is constantly evolving, and artificial intelligence is becoming a new key decisive factor. at present, the technological high ground of the automobile industry and the strategic competitive fulcrum of automobile companies are rapidly migrating to ai-driven intelligence. the competitiveness of the past can no longer support the next development of automobile companies. in the future, ai-driven intelligent development must be established. , only by realizing strategic migration can we win the future.

liu li, cto of digital china automotive business group, said that the automotive industry is undergoing a technological revolution with artificial intelligence as its core, which can also be called a "light speed" revolution. "this is because the basis for intelligent development, information and electricity, from a physical perspective, can propagate at the speed of light."

liu li said that in this new revolution in the automobile industry, car companies should seize the wave of intelligence and electrification to achieve overtaking in corners, and technical service companies should also grasp new trends such as ai large models, intelligence, overseas expansion and innovation. achieve leapfrog development of its own. “currently, chinese car companies are at the forefront of the world in terms of electrification, but in terms of digitalization and intelligence, participants in the industry chain need to promote the establishment of vehicle-end software standards, complete data sharing under the guidance of policies, and jointly promote the process of intelligent innovation.”

when talking about the application of ai technology in the automotive field, liu li said that digitalization and intelligence represented by ai are not only the upgrading of technology, but also a comprehensive innovation of ways of thinking and business models. "automobile companies need to change from traditional manufacturing thinking to user-centered service thinking, and from selling a single product to providing comprehensive travel solutions."

digital china automotive business group cto liu li and other big names discuss "automotive development in the ai ​​era"

car cockpits will be reshaped by artificial intelligence

during the conference, the china electric vehicle 100 people's association released the "ai automobile development report (2024) - ai defined cockpit" report, which provides an in-depth analysis of the role of ai in reshaping car cockpits. "we judge that in the era of artificial intelligence, with the support of various ai technologies, smart cars are expected to evolve into a new form, namely ai cars." xu man, deputy secretary of the china electric vehicles association of 100, said that the development of ai cars is divided into three stages. : the 1.0 stage is mainly about human-computer interaction to improve the user interaction experience; the 2.0 stage is the evolution of the smart cockpit, which can integrate the stacked functional configuration of the cockpit into an atomized function pool and provide one-stop non-sensory services through personalized orchestration. services; in the 3.0 stage, the entire vehicle has evolved into a super intelligence, capable of invoking functions at the vehicle level and becoming an intelligent partner for humans.

liu li, cto of digital china automotive business group, also believes that "smart cockpit" is the most typical automotive scenario for the application of ai capabilities. however, the current smart cockpit experience is mostly more than card-based interaction using mobile phones, which is not the most natural form of interaction in the cockpit. "what users want is a truly immersive, multi-modal interactive experience, but this often relies on new software architecture and large model support." liu li believes that whether intelligent connected cars can become an operation for building the third space the breakthrough of the system, allowing it to grow into the third largest super ecosystem alongside pcs and mobile phones, depends on whether it can maximize the advantages of smart cars over mobile phones. "our automotive business group has applied ai technology to form a number of solutions related to the automotive industry, and is working with ecological partners to create end-to-end autonomous driving with integrated cabin and driving. we hope to jointly promote the digital development of the smart car industry."

anhui car companies embrace the "ai era"

he zhiqi, executive vice president of byd group and chief operating officer of passenger cars, also said that if electrification is the first half, then intelligence is the second half, which is the real battle and the real big change. traditional cars are mechanical cars, just like an abacus. the internet can never be played on an abacus, and a mechanical car cannot produce a truly smart car. once the machine is changed to electric, it is equivalent to changing the abacus into a computer. only then can intelligent things be realized. . cars will completely enter an era of intelligence and will no longer be a simple means of transportation.

li bin, founder, chairman and ceo of nio, said that artificial intelligence will become the core basic capability of smart electric vehicle companies and affect the comprehensive development of various fields. nio is committed to applying ai to product and technology innovation to promote the advancement of smart electric vehicles.

wang lang, deputy general manager of chery automobile co., ltd., said that artificial intelligence is leading a new round of technological revolution and changing the global technological and industrial landscape. as a new generation of "mobile intelligent terminals", automobiles are undergoing profound changes. ai has redefined the functions of automobiles and corporate management models, promoted the process of industrial intelligence, and used ai to empower automobile products to achieve "thousands of cars and thousands of faces."

"creating new competitiveness around ai technology and data is the core for my country's automobile industry to gain a foothold in the world in the new era." said zhang yongwei, vice chairman and secretary-general of the china electric vehicles association of 100.

dawan news reporter xiang lei

editor peng ling

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