with over 750 cars ordered, the 11th lugu automobile culture festival concluded with an innovative auto show model
2024-10-01
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red net moment news september 29(correspondent wu lingxuan) with the help of more than 40 live broadcasts, hundreds of models were gathered on the cloud, more than a thousand gifts were given out online, and the golden autumn attracted more than one million followers. at 19:00 on the evening of september 28, the live broadcast feast, the main event of the 11th lugu automobile culture festival, which lasted for four days and lasted for four days, came to a successful conclusion.
open the auto show with consumer habits, new models have many highlights
this year, hunan lugu city operations management co., ltd. broke the previous traditional regional offline auto show model, responded to xiangjiang new area to further stimulate market vitality, explored new consumption models, and provided consumers with a better shopping environment and more diversified consumption. in response to the call for choice, a new model of "live auto show" was launched, which was jointly launched online and offline by the automobile culture festival. in the lugu auto world park, in the form of "1 main venue + 11 branch venues", covering 43 brands, it will be broadcast live 12 hours a day for 4 days without interruption.
the online auto show complies with the current e-commerce marketing trend and conforms to the consumption habits of most consumers, and ultimately achieved a major breakthrough in data. during the live broadcast, the cumulative number of exposures exceeded one million, with 240,000 viewers and 14,108 interactions. at the peak of popularity, 3,615 people were online at the same time, more than 830 intended customers, and more than 750 cars purchased and ordered. the total business is expected to be the amount exceeds 150 million yuan.
use professional data to help open the auto show, and there are many popular items in the sub-venues
while comprehensively upgrading the way to reach automobile consumers, the lugu automobile culture festival also specially targeted the 11 sub-venues, providing support from radio and television gold medal hosts, back-end operations personnel, and professional data analysis to help brand dealers optimize respective accounts to achieve account upgrade. the strong support of radio and television hosts brought the first batch of stable and high-quality fan base to the live broadcast at the branch venue. the popularity of branch venues has also led more park brands to spontaneously come up with policies and join the brand live broadcast camp.
use multiple policies to open the auto show, and the cultural festival has many discounts
the four-day live broadcast just took advantage of the new round of car replacement and renewal subsidy policies in hunan xiangjiang new district. major car brands also brought a series of value-for-money benefits such as direct discounts on car purchases, full purchase tax exemption, and door-to-door test drives.
during the event, a group of car owners received super prize gifts from the organizer and major 4s stores, fully demonstrating the superimposed preferential policies of this event. during the national day, the main account of lugu auto world and the accounts of various car brands will continue to maintain the popularity of the event and continue to broadcast highlights of the live broadcast. consumers who are interested in brands and car models can still continue to communicate with the anchors about benefits through replies. policy.
letting consumers enjoy real benefits and get real discounts is the original intention of lugu auto world to hold the cultural festival. through the cultural festival's diverse experience and participation forms, it can then convey the concept of a better car life, which has been adhered to for the past eleven years. the person in charge of the lugu auto world project of hunan lugu city operations company said, “every golden autumn, the lugu automobile culture festival seems to have become an agreement between us and consumers. the bold attempt and success of this year’s live broadcast of the auto show is a reflection of our expectations for the next one. the beginning.” the company will provide a comprehensive and new operating atmosphere for the sales and promotion of lugu auto world with more professional operations.
