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[text/caiquanshe & dao ge talks about che ma jianyu] "chery woke up early and rushed to the late meeting in terms of new energy vehicles." chery automobile chairman yin tongyue is still worried...

"we are actually the worst performer, with a very small base." at the recently opened high-level forum of the global intelligent automobile industry conference, yin tongyue once again mentioned chery's performance in new energy vehicles.

it’s the same as last time when i said “get up early and catch the evening market”. in fact, chery is currently making rapid progress in new energy vehicles. from january to august, chery sold a total of 272,847 new energy vehicles, a year-on-year increase of 187%. the growth rate is not very low.

but yin tongyue seemed not satisfied and used the opportunity of public speaking to put some pressure on chery. it is worth mentioning that in this speech, yin tongyue once used byd to put pressure on himself: he wanted to chase byd, but the pursuit became further and further.

you know, byd is currently the no. 1 in the new energy vehicle market, and even in terms of sales, byd is in a leading position.

completely ignore the advantages and only talk about the disadvantages?

in this speech, yin tongyue actually affirmed chery's development in new energy business, saying "electrification and intelligence are moving towards the fast lane", but his dissatisfaction is also real, whether it is the "qida" mentioned before "early in the morning, catch up with the evening market" or this time using the analogy of byd to "chasing further and further away", both show that yin tongyue is not satisfied with chery's achievements in new energy.

in fact, judging from the overall sales volume, yin tongyue should not be dissatisfied. from january to august, chery group sold a total of 1,508,259 cars, a year-on-year increase of 41.9%. it has become a dark horse in the automobile market in recent years. this achievement ranks second among major independent car companies, second only to byd.

however, chery’s performance in new energy vehicles is indeed unsatisfactory. for comparison, changan automobile’s chinese brand new energy sales from january to august were 393,235 units, a year-on-year increase of 53.8%; geely automobile’s cumulative sales of new energy vehicles from january to august were 454,720 units, a year-on-year increase of over 97%; great wall motors’ new energy sales from january to august cumulative sales were 181,363 vehicles, a year-on-year increase of 22.17%...

put in "chery sold 272,847 units, a year-on-year increase of 187%", at least it is not in a leading position, but the growth rate is relatively alarming. in this context, it is not surprising that yin tongyue puts pressure on chery. but chery can’t always take advantage of all the good things, right? does yin tongyue completely ignore chery's advantages?

in addition to overall sales, chery is also a leader in exports. from january to august, it exported 720,305 vehicles overseas, a year-on-year increase of 25.2%. it is popular in many countries and has ranked first in china's automobile export sales for 12 consecutive years. this achievement even made byd look envious.

byd executive vice president he zhiqi responded to yin tongyue's words of "catching up further and further" in his speech on the same day, saying that byd is also catching up with chery automobile in overseas markets.

as pressure mounts, will chery step up its offensive in new energy?

there is a saying that "when a leader opens his mouth, his subordinates will break their legs." yin tongyue once again put pressure on chery's new energy business, which most likely means that chery will step up its offensive again. at the "chery technology day" in october 2023, yin tongyue shouted: "next year we are very confident that our ranking in the new energy industry will not be as polite as this year. we will definitely enter the top position in the country. of course we will it is absolutely not a matter of losing money on new energy in exchange for sales, that is something we do not do.”

according to what was said at the time, chery would rely on the "yaoguang 2025" technology system and continue to increase investment, investing 20 billion yuan in r&d every year, and investing no less than 100 billion yuan in r&d in the next five years. at the same time, it will also release 5 super hybrid 3.0 and 4 e0x high-end electric products in the fourth quarter of 2023, and plans to expand to 24 super hybrid 3.0 and 15 e0x high-end new electric products within 2 years.

that is, 39 new cars will be launched in 2 years. since the beginning of this year, it can be clearly felt that chery is strengthening its product offensive. take the recent small peak of new car product launches in september. chery has launched many new energy models, including tiggo 8 plus c-dm, tiggo 9c-dm, yaoguang c-dm, shanhai l7, zhijie r7 and many other models cover multiple brands including chery, xingtu, jietu and zhijie.

this is just the result of saying "you're welcome". and after yin tongyue used public speeches to put pressure on chery again and again, what will be chery's offensive in new energy? it is worth noting that from the perspective of power layout, chery is indeed on the track of rapid development. it has vigorously promoted c-dm hybrids this year, and plug-in hybrids are the fastest growing in the current new energy vehicle market, and from january to august 2024, the wholesale sales of pure electric models were 3.837 million units, a year-on-year increase of 7.1%; during the same period, the sales of hybrid models were 2.786 million units, a year-on-year growth of 85.4%.

so the next time he makes a public statement, will chery's performance make yin tongyue no longer criticize it with pressure?