taocheche changchun store: "true feelings" in second-hand car service create deep brotherhood
2024-09-28
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"how can you see the dawn without going through the vicissitudes of life?" this is the wechat signature of dai ji, manager of taoche che changchun zhengyang street store. starting from an ordinary second-hand car sales consultant, he has successively held positions such as car source manager, sales manager, and purchasing manager. along the way, dai ji has always adhered to the word "intention", constantly improved service standards, and firmly "worked hard" with users. "stick" together. under his leadership, the taoche che changchun team has made a name for itself in the local second-hand car market.
integrating procurement and sales, "sticking" with customers
at the beginning of last year, in conjunction with the strategic adjustment of the headquarters, dai ji, then the purchasing manager of taoche changchun store, took over the baton of store manager from his eldest brother yang jingdong. although he has been working hard in the automobile industry for nearly 10 years, it is the first time for dai ji to run a store independently.
"store management looks at the overall situation and must take into account all aspects, especially personnel and vehicle resource planning in advance." under dong ge's suggestion, dai ji first started with vehicle procurement, which he was familiar with, and realized the importance of strategic planning in daily operations. sex. "in the past, i only needed to ensure the quality of the car sources to ensure that the sales end was confident in selling. now as a store manager, i have to consider whether these high-quality car sources can effectively meet customer needs."
dai ji, manager of taoche che changchun zhengyang street store
in the first week after taking office, store manager dai and sales manager he xin took stock of the store's historical transaction records in the past year and sorted out several top-selling models. "customer preference is the market trend." dozens of top models of targeted purchases were delivered in a short period of time, which convinced dai ji that "only by focusing on the customer can a dynamic balance of procurement and sales be achieved." in the days that followed, he reviewed sales data every day, dynamically adjusted store displays, and his work on the purchasing side became more targeted. "we have also simultaneously established a high-quality car source network and cooperated with local boutiques for consignment to help customers find their favorite vehicles as soon as possible."
in terms of sales, store manager dai attaches great importance to the construction of customer source channels such as "old and new" and "referral". in his view, every customer is a touch point that can be extended to countless potential consumers, helping the brand build reputation and drive sales. from the first understanding of the needs to the end of the transaction, store manager dai always requires sales consultants to provide "hearted service." "only sincerity can bring sincerity. 'treating customers as friends' is the consensus of everyone," said dai ji said.
at taoche changchun zhengyang street store, the interaction between consultants and customers does not end with the completion of the transaction. regular return visits on usage experience, frequent reminders for vehicle maintenance, and taoche’s one-year or 30,000-kilometer after-sales guarantee ensure that the consultants and old customers are firmly “glued” together. naturally, “repeat customers” have become one of the store’s largest sources of customers.
he's the store manager and he's also a brother
under the leadership of store manager dai, the changchun zhengyang street store achieved an outstanding record of delivering 999 units last year. he himself even won the honorary title of "outstanding store manager of the year". "this honor does not belong to me alone, but is the result of the joint efforts of the team." dai ji said frankly that today's results are inseparable from the hard work of every brother.
leading a "new force" mainly composed of those born after 1995, store manager dai always laughs and calls himself "old". but in the eyes of the brothers, the so-called "old" means more seniority and rich experience. whether it is work or life problems, they are very happy to ask this "big brother" for advice.
when quality inspector wang mengqian first joined taocheche, he was not so comfortable at work. dai ji personally provided one-on-one coaching and imparted his auto repair experience in the 4s shop. during the "vehicle percussion" teachings again and again, meng qian's inspection skills have improved by leaps and bounds. "last year, more than 1,000 vehicles purchased by the store were under his control. 'meter adjustment vehicles' and 'accident vehicles' could not escape his sharp eyes."
taocheche used car changchun zhengyang street team
after work, brother dai often plays basketball with his team and has regular dinners and outings every month. he often acts as a listener, facing the setbacks in life with his brothers and lending a helping hand to partners who encounter difficulties. dai ji, who has just passed away, has always been able to get along with these post-95s generation. "in a sense, this relationship can be called 'family affection'."
a good team atmosphere has become a booster for outstanding results. according to store manager dai, being able to work happily with everyone every day and provide customers with high-quality used car services is the best arrangement. "in the future, i will lead my brothers to continue moving forward, and strive to let more veterans understand the 'taoche car' and drive trustworthy 'safety' second-hand cars."