huawei's second car is fully comparable to model y, and yu chengdong mentioned again that "selling a car will lose 30,000 yuan
2024-09-25
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the ambition of domestic brands to seize tesla model y is obvious.
on september 24, at huawei's autumn all-scenario new product launch conference, the zhijie r7 jointly created by huawei and chery was officially released. the new car has a total of 4 models, with a price range of 259,800 to 339,800 yuan. positioned as a pure electric coupe suv, the first coupe suv of hongmeng zhixing, equipped with huawei ads 3.0 advanced intelligent driving, adopting a new end-to-end architecture.
"the price of zhijie r7 is very sincere. we will lose 30,000 yuan for each car sold." at the press conference, yu chengdong, huawei's executive director, chairman of the terminal bg, and chairman of the intelligent automotive solutions bu, said.
it is worth mentioning that when the new m7 was launched in august this year, yu chengdong also said that selling an m7 pro with the lowest configuration would result in a loss of more than 20,000 to 30,000 yuan.
yu chengdong said, "tesla model y is a product with very good sales in the pure electric suv market. the goal of zhijie r7 is to compete with model y across levels with specifications that surpass tesla model x."
this is the third model launched by domestic brands in the past week that targets tesla model y. previously, on september 19, the first model of nio's second brand ledao, the l60, was launched, priced at 206,900 to 235,900 yuan, and the starting price of battery leasing was 149,900 yuan. then on september 20, zeekr 7x, the first model to enter the mainstream suv market, was officially launched, with three versions: rear-wheel drive smart driving version, long-range rear-wheel drive smart driving version and long-range four-wheel drive smart driving version, priced at 229,900 yuan, 249,900 yuan and 269,900 yuan respectively.
the above three models have a great overlap with the best-selling tesla model y in the market segment in terms of product definition and price range. at the press conference, an conghui, president of geely holding group and ceo of zeekr intelligent technology, said: "most of the pure electric suv models on the market today have not gone beyond tesla's product definition logic. they are all followers of model y."
on september 23, a chat picture circulated online showed that li bin, chairman of nio, used the words "six major factions together besieged model y" to describe the current competitive landscape.
many domestic brands are targeting the tesla model y market because the market segment has huge capacity. model y is not only the best-selling car in the new energy vehicle market, but also the best-selling car in all categories. in the market where competition has intensified over the past year, model y has firmly held the top spot, with cumulative sales of nearly 470,000 units, and monthly sales of more than 45,000 units in august this year. its popularity is far beyond that of its brother model 3. however, the slow replacement of model y products has also given domestic brands an opportunity.
the strategy of domestic brands to grab tesla's market share is generally to become its "substitute" or to provoke an arms race. in order to enhance the competitiveness of their products, the above-mentioned automakers have generally started a new round of competition in intelligent and high-end configurations, upgrading new models around personalized functions such as intelligent driving, intelligent cockpit, larger size, and more stylish styling, striving to achieve the product advantage of "i have what others don't, and i am better than others". more importantly, domestic brands can offer lower prices.
under the concentrated "firepower" of domestic brands, it seems that the territory of tesla model y, which has long dominated the sales crown, will inevitably loosen.
according to public data, zeekr 7x has received over 58,000 orders in 20 days since the pre-sale started, and over 10,000 orders were locked in 3 days after the official launch. li bin directly said that ledao l60 has "exploded in orders", and the delivery volume is expected to reach 10,000 in december this year and 20,000 in march next year. hongmeng zhixing also announced that the order volume of zhijie r7 has exceeded 10,000 within 24 hours of pre-sale; at the press conference, yu chengdong said that the order volume of zhijie r7 exceeded 30,000 in less than two weeks of pre-sale.
(this article comes from china business network)
