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healthy competition can promote common progress - european auto industry insiders support chinese brands entering the european market

2024-09-23

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"this should be a healthy competition. only when automobile brands from different countries compete together can we make progress together." at the 2024 turin motor show held in italy recently, andrea levi, chairman of the auto show, visited the booths of many chinese companies with great interest.
the auto show attracted more than 40 global automakers and more than 500,000 visitors. many chinese automakers launched their new cars in europe for the first time, and the futuristic chinese new energy vehicles were particularly eye-catching.
levy said that china's long-term investment in the electric vehicle industry over the past decade has achieved amazing results, and its advantages in electric vehicle intelligence are also very obvious. "i think italy and europe are very good at design and marketing, while china is better at technology."
recently, the european commission insisted on imposing additional tariffs on electric vehicles imported from china. many people in the european automotive industry believe that this move not only harms the interests of eu consumers, but also hinders the eu's own green transformation and eu-china economic and trade cooperation. they called on the european commission to properly resolve china-eu economic and trade differences through dialogue and consultation.
levy believes that eu-china cooperation should not be stopped because of political factors. "the high technology and quality of chinese automobile companies can help improve the competitiveness of european partners."
the gomes group, a dutch car dealer, is a family business founded in 1934 and is the authorized dealer of the german mercedes-benz group in the netherlands. in response to customer demand for new energy vehicles, the group decided to introduce lantu, a high-end new energy brand under china's dongfeng motor.
before deciding to distribute the lantu, the gomes group first purchased three lantu cars and had them fully tested by mercedes-benz technicians with decades of work experience. "their feedback is very good, and combined with the information we have learned from other european car importers, we have full confidence in the quality of dongfeng motor's products," said sher rijn, head of the group's lantu brand in the netherlands and the benelux countries, in an exclusive interview with xinhua news agency reporters.
"in wuhan, we witnessed autonomous cars in action. electric cars make city traffic quieter," he said, recalling a visit to china earlier this year. the company will open lantu showrooms in three other dutch cities and plans to introduce it to the belgian market in september this year.
chinese and european companies have also reached a number of cooperation agreements in the field of new energy vehicles recently. stellantis group, a multinational automobile manufacturer headquartered in the netherlands, has established a joint venture with china's leapmotor. leapmotor plans to rely on stellantis's huge marketing network to launch a number of new models for the european market by 2027. stellantis will use the advanced software technology of chinese manufacturers to help it get rid of the dilemma of declining market share and insufficient product competitiveness. in addition, volkswagen is working with china's xiaopeng motors to seek business expansion in the software field.
chinese electric vehicles have brought a "catfish effect" to the european market and promoted competition. viktor eszterhay, a researcher at the john lukacs institute of the hungarian national university of administration, pointed out that if chinese products are squeezed out of the european market, the competitiveness of european products will be further weakened globally. "europe cannot distort the market just because it is at a competitive disadvantage, which may have serious counter-effects," he said.
at present, chinese new energy vehicle companies are active in major european auto shows, opening the door to the european market with their own excellent technology and the greatest sincerity in cooperation.
"electric cars like this will only exist in the future!" italian audience member vincenzo dilio exclaimed when he saw chinese electric cars at the turin motor show. "i believe that chinese electric cars, which are of good quality and low price, will definitely be integrated into europe and become part of the future life of european people."
editor: xie yutong
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comesource  xinhua news agency
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