e-commerce empowers rural revitalization and provides a new way for farmers and herdsmen to increase their income
2024-09-22
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
people's daily reporter xu weina
in tuiwa village, tibet, which is 5,070 meters above sea level, villagers who have been dealing with cattle and sheep for generations have welcomed the spring breeze of e-commerce. in the past, it took a long wait of 30 days to buy home appliances, but now with the help of e-commerce logistics, it only takes 48 hours to receive the goods. this change has brought new vitality to tuiwa village and even the whole of tibet.
in today's digital age, e-commerce, as a new engine of economic development, is injecting lasting power into the comprehensive revitalization of rural areas. some experts said that for tibet, located on the plateau, the rise of e-commerce has brought about earth-shaking changes and opened up a new way for farmers and herdsmen to increase their income.
the development of e-commerce has not only benefited tuiwa village, but also had a profound impact on the entire tibet. the sinking of logistics supply chain infrastructure has enabled lhasa to achieve "same-day delivery", linzhi, shigatse, shannan and other regions to "next-day delivery", and the delivery time in the remote ali region has also been greatly shortened. this has not only improved the convenience of life for local residents, but also brought more opportunities to related practitioners.
xia ping, the manager of the express delivery station, is one of the beneficiaries of the development of e-commerce. a few years ago, she came to tibet from chengdu and devoted herself to the e-commerce industry. under her leadership, the performance of her department continued to rise, and the income of local villagers increased significantly. more than 10 people have a monthly income of over 10,000 yuan. her story is just a microcosm of how e-commerce helps rural revitalization in tibet.
in recent years, the tibet autonomous region's commerce department has actively taken effective measures to promote the steady development of new e-commerce, new retail, and new formats, using online e-commerce platforms as a carrier. in the first quarter, the tibet autonomous region's online retail sales reached 3.75 billion yuan, a year-on-year increase of 48.8%, ranking second in the country. this achievement is inseparable from the promotion of the market and the support of policies. tibet's business environment has been continuously optimized, well-known e-commerce companies have entered tibet, and e-commerce operators are growing stronger.
take jd.com as an example. it has explored two empowerment paths in tibet: one is to take a "practical" path to help local agricultural products and industrial products "go down"; the other is to open up a "demand" path to help employment, increase herders' income, enhance purchasing power and improve their sense of happiness in life.
paving the “real” road requires concrete measures.
jd.com has been actively promoting the sinking of logistics supply chain infrastructure in tibet for more than ten years. in august last year, tibet's first agricultural product forward smart warehouse was put into use in linzhi economic development zone. plateau specialty products such as matsutake products and tibetan fragrant pig products have been put into the warehouse and sold all over the country.
the tibetan specialty store is also one of the platform's important initiatives. since the first online store was opened in 2013, there are now 12 stores, covering many specialty products. sales in 2023 will exceed 10 million yuan, with sales of cordyceps, matsutake, saffron, etc. increasing by more than 20%.
at the same time, jd.com also helps local tibetan brands tell the tibetan story well. "after the layout of e-commerce, the changes are really huge!" recently, the reporter interviewed jiang xiaohong, chairman and factory director of a mineral water company in tibet. she excitedly introduced, "with the upgrading of mineral water consumption, more consumers have gradually understood the brand story and production advantages behind our mineral water, and have fallen in love with the refreshing taste of natural glacier mineral water."
jiang xiaohong revealed that the sales amount in the first half of this year was 9 million, an increase of nearly 10% year-on-year, and the sales volume was nearly 100,000 boxes, an increase of 14%.
in order to broaden the "need" path, we must provide precise support and change according to needs.
baima quzhen, who lives in yadong county, shigatse city, exchanged old lamps for new ones during the 618 event on the e-commerce platform. the service engineer came to her home to complete the whole process at one time, and her whole family was satisfied. since jd logistics launched the old-for-new service in tibet in april 2023, it has been continuously upgraded to cover large household appliances and home furnishing categories, becoming an important help for tibetans to improve their quality of life.
the development of e-commerce platforms has met the tibetans’ needs for a better life and also brought about order-based personalized demands for local specialty industries.
a breeder in lhasa said in an interview with a reporter that through the market research data provided by the e-commerce platform, he can clearly understand which meats are in demand in the beijing market and the chaoshan market. this delivery method that accurately matches the market has achieved direct delivery from the source, which not only significantly increased sales, but also further increased sales prices.
qi xiaoxian, general manager of a tibetan trading company, said that online sales have many advantages. compared with traditional sales models, online sales allow herders to directly understand consumers' further needs, shortening the distance between frozen fresh yak beef and consumers. "this year, our products have expanded from yak jerky to chilled and frozen yak beef, and radiated to inland areas. this good development trend is due to the yak-producing areas enjoying the platform's '10 billion agricultural subsidy plan', and there are also special policies for logistics cost prices, which has driven the sales of yak products on the platform to grow by 100%."
another expert said that when tsampa, highland barley and other agricultural products enter a wider market, the tibetans will have a wider way to increase their income. this is not only economic development, but also a vivid portrayal of national unity and a common pursuit of a better life. the snowy plateau is welcoming more and more "new driving forces" for development.
