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visit exhibitions, enjoy lanterns, and travel on moonlit nights... during the mid-autumn festival holiday, multiple scenes merged and promoted each other, and the consumer market was popular. department stores, supermarkets, specialty stores, restaurants, and e-commerce businesses monitored by the municipal bureau of commerce achieved sales of 4.67 billion yuan, a year-on-year increase of 4.4%; the passenger flow in 60 key business districts in the city reached 22.312 million, a year-on-year increase of 21.1%.

this year's mid-autumn festival coincided with the china international fair for trade in services. many citizens went to the national convention center and shougang park to visit the exhibition, which boosted consumption in the business districts near the venue. during the holiday, the cumulative passenger flow in the new shougang park business district and the asian games business district reached 152,000 and 939,000 respectively, up 88.8% and 23.3% year-on-year respectively.

beijing suburbs tour is also the preferred holiday leisure method for many citizens. in tan valley town in western beijing, many urban players enjoy the holiday carnival and enjoy the valley-specific mid-autumn festival ritual sense in outdoor cycling, lu chong, music performances and other activities. during the holiday, the daily passenger flow of tan valley town exceeded 30,000, and the overall sales hit a record high. the sales of lao ji tang shanghai local cuisine, super plant trend buyer store, san ke film and other stores all reached the highest level since their opening.

the night of beijing in early autumn is magnificent, and the night economy continues to heat up. in the garden expo park, more than 200 groups of bright lanterns lit up the park at the first "beijing lantern festival". the night market, night tour, and night show have renewed the consumption scene, driving the night traffic of fengtai science and technology park business district to increase by 25.3% year-on-year. in the olympic park, the "yanjing beer happy season" at the moonlight wharf integrates entertainment and catering, and the starry sky and neon interweave to show the charm of the autumn night. in gubei water town, tourists experience a dream journey in the hanfu parade, lotus lantern blessing, and tea break to enjoy the moon. unionpay business data shows that the number of night service consumption and physical goods consumption during the mid-autumn festival holiday increased by 24.2% and 15.8% year-on-year respectively.

this year, time-honored brands have innovated to enrich the choices for mid-autumn family banquets. to celebrate the successful application of beijing's central axis for world heritage status, gulou ma kai restaurant launched the central axis craftsmanship feast and the central axis double feast. tongchunyuan ushered in the "pinch a moon to celebrate reunion" parent-child activity. under the guidance of the chief pastry chef, the children made beautiful and delicious su-style mooncakes. beijing daoxiangcun and liubiju jointly launched fresh meat mooncakes with ingenious pickled vegetable fillings. the store traffic during the mid-autumn festival reached 210,000 people. during the mid-autumn festival, the sales of ziguangyuan and qingfeng baozi shop, which were monitored by the municipal bureau of commerce, increased by 54.3% and 4.7% year-on-year respectively.

during the holiday, cultural tourism consumption was also hot. 10 "walking in beijing" themed tour routes and 12 rural roaming routes took people to appreciate the beautiful autumn scenery, and 678 mass cultural activities and 896 performances enriched holiday life. unionpay business data showed that during the holiday, the number of foreign tourists and the amount of consumption increased by 20.2% and 2.1% respectively. among them, the amount of foreign tourists' consumption in tourism ticket sales and cultural and entertainment categories increased by 47.1% and 16.7% year-on-year respectively.

source: beijing daily client

reporter: ma jing

process editor: u028