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the penetration rate of electric vehicles has exceeded 50% for two consecutive months and hit a record high of 53.9% in august. although fuel vehicles are far from a life-and-death moment, joint venture automakers that mainly sell fuel vehicles seem to have been forced into a corner. how to alleviate the current predicament has become a major problem they need to face.

increasing sales is the top priority, and price reduction has become their most direct means, among whichsaic volkswagenthe most direct.

at the 2024 chengdu auto show, saic volkswagen's new model——tuyuethe new rui is officially launched on the market. the new car has a total of 4 models, with an official guide price of 125,900-153,900 yuan and a limited time price of 79,900-106,900 yuan, making it the cheapest suv model under saic volkswagen.

september 10, newpassatthe new passat pro is officially launched, with a guide price range of 199,900-239,900 yuan and a limited-time fixed price of 189,900-223,900 yuan. the new passat pro is the second model of saic volkswagen's "pro" trilogy, with a new exterior and interior design and a new and old model sold together. at the same time, the 2025 passat has launched an outstanding model with a guide price of 176,900-192,900 yuan and a limited-time fixed price range of 159,900-179,900 yuan. not only that, saic volkswagen announced at the press conference that it would extend the lifetime warranty of the powertrain to all fuel-powered models.

due to the adoption of the traditional dealer sales model, fuel vehicles have flexible market pricing in the terminal market. as long as you are strong enough, you can bargain for the price you want. however, facing the current highly competitive automobile market, saic volkswagen has decided to "cut off its own sword" and directly set the price to maximize market sentiment. otherwise, users will have to spend too much time thinking and then decide whether to choose saic volkswagen.

compared with several years ago, the current passat does have great advantages in price and product competitiveness, but whether the price reduction can make consumers choose saic volkswagen and passat is also unknown. first of all, saic volkswagen is not the only car company that reduces prices. secondly, if they can reduce prices once, they can reduce them twice. especially in the context of the continued decline in the market share of fuel vehicles, price reduction has become their most direct means of sales.

as a classic mid-size sedan under saic volkswagen, passat has long occupied an important position in the fuel vehicle market and is a leader favored by consumers among many joint venture sedans. in the past, the price range of its main selling models was mostly concentrated around 200,000 yuan. with its excellent performance, comfortable driving experience and good brand reputation, it has won wide recognition in the market. however, with the rapid development of the automobile industry and the increasingly fierce market competition, especially the rise of new energy vehicles, the market structure of traditional fuel vehicles is undergoing profound changes. today, the launch of the new passat pro and the 2025 passat outstanding, with prices close to those of compact cars, makes people have to sigh that the era of traditional fuel vehicles has indeed changed.

in addition to saic volkswagen, other joint venture automakers are also following suit in cutting prices.

september 13,dongfeng nissanofficial announcement,tianlaithe true heart edition is officially on the market, with a limited time price of only 127,800 yuan (including manufacturer replacement subsidies, national trade-in subsidies, manufacturer finance, insurance, etc.). some netizens said that the launch of the true heart edition by teana is a true heart for a true heart. it is understood that the true heart edition of teana is not a low-priced beggar's edition car, and it has all the necessary configurations, such as electric sunroof, leather electric zero-gravity seats, 12.3-inch central control screen, reversing radar + reversing image, cruise control, etc.

september 14, new generationcadillac xt5the pre-sale is officially open. all the pre-sale models are four-wheel drive versions, including luxury, premium and platinum models. the official guide price range is 399,900-459,900 yuan, and the limited-time pre-sale price is 279,900-339,900 yuan. compared with the official guide price, the three models of the new generation xt5 are all discounted by 120,000 yuan.

in the past, relying on their brand advantages and technological accumulation, joint venture brands were often able to maintain a relatively high price system. however, with the rise of domestic new energy vehicles and the intensification of market competition, joint venture automakers have to re-examine their market positioning, humble themselves and actively participate in price wars. presumably, more and more joint ventures will join the price war in the future, especially those companies that are already in development difficulties.

at present, joint venture car companies are consolidating their market share through fuel vehicles on the one hand, and accelerating the transformation to electrification on the other hand. however, the embarrassing thing is that their fuel vehicles are becoming increasingly difficult to sell, and electric vehicles are not recognized, resulting in a continuous decline in sales of joint venture car companies and facing a market crisis. of course, joint venture brands are not without opportunities. years of technical and financial accumulation are fully capable of making them overcome the current difficulties. it’s just that in the embarrassing context of "fuel vehicles are difficult to sell and electric vehicles are not popular", it seems that they have a harder time seeing hope.

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