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on september 12, the 2024 china international fair for trade in services (hereinafter referred to as "ciftis") kicked off. as one of the special events of ciftis, the financial services special event was held in beijing shougang park.

different from the previous impression of financial institutions as "high-end", the financial services exhibition area of ​​this year's ciftis presents a sense of technology and interactivity. insurance institutions in particular have shown off their "black technology", such as ai pulse diagnosis by traditional chinese medicine, online consultation by doctors, and intelligent robots, allowing consumers to experience the charm of insurance services up close.

health management builds a new service ecosystem

people's health awareness is constantly deepening, and consumers' demand for insurance services is no longer limited to underwriting and claims settlement, but they expect more comprehensive and personalized health management services.

at the picc booth, the "qiao langzhong" intelligent tcm physical examination instrument attracted the attention of visitors and staff. a beijing business daily reporter found that visitors only need to put their palms into the instrument for about 2 minutes, and the instrument will use artificial intelligence and big data algorithms to output a digital tcm evaluation report and give a series of professional suggestions. picc staff introduced that the instrument is used for health management services for insured customers.

in the foreign financial joint exhibition area, the "'荷'其轻松" mental stress assessment test of china-netherlands life insurance is also a highlight project. through system detection, it analyzes the heart rate variability, acceleration pulse, and theoretical signals, detects the balance of the autonomic nervous system and automatically quantifies it. it can predict stress diseases, cardiovascular diseases, chronic diseases, and diseases caused by poor blood circulation.

in addition to long-term health management, insurance products and services can also be used to complete online medical consultation and drug consultation in a short period of time. beijing business daily reporters noticed that the online consultation medical insurance launched by china pacific insurance provides customers with real-life doctors' real-time online diagnosis and treatment services. the staff said that after purchasing this product, customers can get a year of 7*24-hour taiyi guanjia consultation service, and doctors can prescribe medicines online. if you buy medicines, you can also get a 30% discount on medicine purchases with 0 deductible, and 70% of online medicine purchases will be reimbursed.

it can be seen that insurance companies with a keen sense of smell are actively building a service ecosystem of "health management + medical services + insurance" to attract consumers. "this service ecosystem can expand the business scope of insurance companies, so that they are no longer limited to traditional risk protection business, but can provide more diversified services. it can also reduce insurance claims, which helps insurance companies control risks and reduce costs." zhang xinyuan, head of research at kefangde think tank, said.

as the population ages, insurance companies are no longer a single risk protection provider, but are transforming into comprehensive service providers of professional solutions with multiple identities such as health, elderly care, and wealth management. beijing business daily reporters noticed that china taiping focused on displaying the company's three major elderly care service businesses: "le xiang jia", "le xiang you" and "le xiang ju". by creating a multi-dimensional elderly care service system for the entire industry, we will build the core competitiveness of the health care industry and empower the main business. according to reports, as of august 2024, there are 66 taiping le xiang elderly care communities, of which "le xiang jia" has 17 communities and "le xiang you" has 49 communities, and the service network has covered 25 provinces and 53 cities. china life also set up a multimedia interactive area of ​​"choose china life for elderly care and enjoy living in jiayuan" in the exhibition area. visitors only need to tap the screen to learn about the detailed information, service features and stay experience of specific projects, and fully experience china life's "institution + community + home" trinity elderly care service system.

be prepared for danger in times of peace and enhance insurance awareness

why do we need to buy insurance? for a long time in the past, people’s awareness of protection was insufficient, and the demand for insurance was weak. even “favor insurance” was the first insurance for many people.

in order to let the audience deeply feel the role of insurance in protecting personal and family happiness and improving corporate risk management capabilities,

at the exhibition, datong insurance set up multiple interactive sessions to vividly show visitors how insurance services can empower a better life. datong insurance provided one-stop services such as insurance consultation, policy custody, and online health consultation to visitors in need through specific cases and scenarios, such as family risk management solutions and customized corporate insurance plans, bringing cutting-edge financial service concepts and solutions to the audience.

in the china taiping exhibition hall, the egg chair escape experience is a popular project. visitors can sit in the egg chair and experience how to escape when a fire breaks out. while learning firefighting knowledge, they can feel the tension when a disaster strikes and enhance their risk management concepts and insurance awareness.

it is worth noting that insurance is quietly "escorting" every moment when the audience is not aware of it. beijing business daily reporters learned that china taiping property insurance provided insurance protection and risk management services covering the entire process of "booth construction, exhibition period, and exhibition period" for this year's services trade fair. the insurance protection plan includes engineering insurance, all-risk property insurance, public liability insurance, event interruption and cancellation insurance, group accident insurance, network security protection, etc. the number of insured people reached 500,000, and the total insured amount was 282 billion yuan, an increase of 29% from 218.6 billion yuan in 2023.

digital technology opens up more possibilities

in recent years, with the continuous advancement of scientific and technological means, the insurance industry has accelerated the use of digitalization and intelligence to enable product innovation and service innovation, improve operational quality and efficiency, and provide customers with more diversified products and services.

in terms of technology finance, china-italy property & casualty insurance co., ltd. demonstrated its practical achievements in digital transformation and technological innovation. by building a data middle platform and multi-cloud management platform, the company not only improved data processing capabilities and optimized customer service experience, but also strengthened risk management. china-italy property & casualty insurance co., ltd.'s gcai platform uses artificial intelligence technology to help business innovation and improve service efficiency and customer experience.

in the first half of this year, natural disasters occurred frequently around the world, and the catastrophe insurance system has received more and more attention. in the field of catastrophe insurance, catastrophe models are the "chip" of catastrophe management. beijing business daily reporters noticed that china reinsurance detailed its technological breakthroughs in the field of catastrophe models. based on the china earthquake catastrophe model, china typhoon catastrophe model and china flood catastrophe model, china reinsurance has developed three disaster rapid loss assessment products, "eye of the earthquake", "eye of the wind" and "water number", providing disaster early warning, disaster estimation, risk prevention, and loss quantification assessment. risk reduction services throughout the process, and innovative research on climate change physical risk stress testing, continue to output customized solutions for the industry.

in addition, at the exhibition, many insurance institutions also displayed their innovative achievements in the fields of artificial intelligence, big models, and digitalization. looking to the future, industry observer hong shibin said that artificial intelligence, ai and other technologies will be increasingly used in insurance business, including risk management, insurance product design, customer service and claims. at the same time, these technologies can also help insurance companies better understand customer needs, improve service quality, and enhance customer stickiness and satisfaction. insurance companies also need to continue to explore and practice, apply technology to actual business, and improve service quality and market competitiveness.

beijing business daily reporter li xiumei