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netcom interview get away from the hustle and bustle of the city, go on a long road trip with your family, don't be afraid of the terrain restrictions, immerse yourself in nature and enjoy the comfort.

this may be the original intention of the birth of jis auto, which is committed to "becoming the number one automobile brand for outdoor life."

although the founder of jisch auto is a successful serial entrepreneur born in the 1980s and has his own traffic halo, jisch auto did not use this as a gimmick for publicity. instead, they focused more on building cars.

jishi 01 has entered the fiercely competitive chinese new energy market with its hard-core off-road style. since the start of deliveries at the end of november last year, its low profile has made its performance on the delivery side slightly slow.

however, even so, the jis team remains confident in its products and future development.

under the brand proposition of "committed to becoming the number one automobile brand for outdoor lifestyle", jishi automobile is not in a rush for success, because they know very well that establishing the brand and making solid products are their main goals at this stage.

one year after the small kitchen was installed in the car, at the 2024 chengdu auto show which opened recently, jishi auto brought the fishing master edition and off-road master edition of jishi 01. both can be regarded as the official modified version of jishi 01, which can meet the specific needs of different scenes in outdoor life.

in addition to bringing two new jis 01 models, this appearance at the chengdu auto show is of great significance to jis auto, as this is the first time the brand has participated in a large-scale international auto show since its establishment.

in order to let the media know more about jishijiang auto, after the press conference, jishijiang auto co-founder and ceo yan feng, together with jishijiang auto product planning center director bian yuan and jishijiang auto overseas market and key customer department director song haicheng, continued to have in-depth exchanges with multiple media including netcom news to further uncover the story behind jishijiang auto.

many users who bought jishi 01 believe that it is an excellent car and a great companion for outdoor life. however, nine months after its delivery, it has never appeared on the new power rankings. such a result is worrying.in the current competitive new energy market, can jistone auto survive until the release of its second car?

in yan feng's opinion, it is precisely in the extremely competitive environment in the chinese market that jisk auto must first figure out why it wants to establish this brand and choose a market segment such as outdoor lifestyle.

he believes that jishi auto hopes not only to build a car, but also to bring a better and more precise outdoor lifestyle to users. in terms of delivery performance, nearly 4,000 vehicles were delivered in 9 months, one-third of which were overseas users. this just shows that jishi 01's tough appearance, excellent driving control and outdoor playability have been recognized by users both at home and abroad.

at the same time, he also took the opportunity to reveal the progress of jishi auto's second car. currently, the second car is under development, the styling design has been completed, the entire product architecture design is in progress, and it will continue to target the global market.

yan feng is very conservative about the future sales target, and he expects annual sales of 30,000 to 50,000 vehicles in the next two to three years. he said that the reason why he did not set the target of 100,000 or 200,000 vehicles like other new forces is because the jis team is a very pragmatic team, and solid brand and product development is the team's top priority.

however, even if it is true as yan feng predicted, it will take two to three years for jisch auto's annual sales to increase to 30,000 to 50,000 vehicles. such sales performance is still far from allowing a car company to continue to survive.

as we all know, automobile manufacturing is an asset-intensive, slow-cycle industry. even though the founder has a listed company with the world's best-selling products, it is inevitable that people will have doubts. can jl auto's capital chain hold up?

yan feng said frankly that people don't need to worry about the capital chain of jishi automobile. behind jishi automobile, there are not only top fund investments such as sequoia capital, tencent, and idg capital, but also industrial investment from shandong star enterprise weiqiao group with an annual output value of 520 billion.

as the first product of jishi automobile,the jis 01, positioned as an all-terrain luxury suv, chose the dual niche markets of "off-road + extended range". to outsiders, this is like choosing the narrowest runway at the starting line.。

regarding off-road, bianyuan said that the jishi team has actually considered the elements of off-road. he said that internally, the team members discussed what off-road is. they believe that off-road is more about challenges and self-realization. if there are no difficulties, they create difficulties and conquer them.

the purpose of the all-terrain and cross-country vehicles built by jishi automobile is not to conquer, but to reach a specific destination with beautiful scenery. in the process, jishi automobile cannot cause trouble to the drivers and passengers. therefore, jishi automobile is more inclined to all-terrain and cross-country, emphasizing calmness rather than extremes.

since both are "big guys", have extended range, and are aimed at family travel scenarios, when jijing 01 was first launched on the market, many people compared it with the ideal l series. some even said that the real rival of ideal l8 had appeared.

regarding the choice of extended-range electric vehicles and the "collision" with ideal, bianyuan said frankly that the choice of the extended-range technology route was actually based on the current development considerations of jijis auto. whether in terms of efficiency or power form, the extended-range electric vehicle is currently the best choice for jijis auto.

he recalled that when jishi auto launched the project in january 2021, the monthly sales of ideal one were only 2,000-3,000 units, and the current popularity of extended-range vehicles was not apparent at the time. therefore, jishi auto did not follow up after seeing the popularity of ideal extended-range vehicles.

at the same time, he also revealed that according to the product planning of jishi auto, the next 2-3 products will still stick to all-terrain suvs and still choose the extended-range power mode. in the minds of the jishi team, they only want to use this technology to make the product the best, and will not blindly care about the penetration rate of extended-range.

whether it is the previous small kitchen or the two models launched this time for fishing and off-roading, they have added modified accessories to meet the needs of different outdoor scenes. however, other car companies have previously equipped their models with hardware that seems useful but is actually useless. from the results, they have not been recognized by users and ultimately became just a marketing gimmick.

in this way,are these outdoor-specific modifications of the jis 01 also flashy and impractical?？

bianyuan said that in order to provide home users with a better outdoor travel experience, all product points of modified accessories have been verified by a large number of outdoor experts and many people who love outdoor life internally, including yan feng and the product team.

these product points must not only consider maximizing their unique value, but also minimize the impact on other values ​​of the car itself and the user's purchase cost. they will only be launched into the market after being fully verified and evaluated.

if functional points provide tangible value to users from a practical perspective, then they provide intangible value to users from a social perspective.

through scenario-based modification accessories, users can engage in similar outdoor activities, and while enjoying the comfortable life brought by nature, they can also narrow the emotional distance between each other and enhance friendship. at this time, the car also becomes a social center.

in addition, he also revealed from the perspective of return on investment that even for the modification accessories of a small kitchen, the jishi team needs to invest nearly 10 million yuan, so the jishi team will very carefully consider the real practical scenarios and commercial prospects of these modification accessories.

perhaps thanks to the global success of its founder chang jing in stone technology, jishin auto has been based in china and looking to the world since its inception.

internally, yan feng's goal for overseas sales is to exceed domestic sales in the next year. this is not to create momentum, but to seize opportunities and take the lead. after all, most domestic independent brands have only started to focus on overseas markets in the past two years, and for chinese automakers, the overseas market is still a new energy blue ocean.

at this year's chengdu auto show, jistone auto signed exclusive agency agreements with partners from qatar, kuwait, azerbaijan, the philippines and egypt, fully launching the layout of sales channels and user service systems in these five emerging markets.

admittedly, it is difficult for jishi auto to replicate the success of stone technology at this stage, but if it sticks to its own track, makes good products, and extends the cycle, when quantitative changes turn into qualitative changes, jishi auto will flourish and bear fruit both at home and abroad and become the "chery" of new forces.

(photo/text by zhuo lu)