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the “golden september” trend of the auto market seen from the chengdu auto show

2024-09-04

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although the high temperature in chengdu has not subsided, it has not stopped consumers from visiting the chengdu auto show. driven by the replacement subsidy upgrade policy and the arrival of the golden september, the chinese auto market is expected to usher in a long-awaited wave of car buying.

after experiencing price wars, verbal battles, etc., both manufacturers and consumers have become more rational about the current market environment and new cars. at the same time, the price system has remained relatively stable after going through many rounds.

the launch of new models at the chengdu auto show actually kicks off the launch of a large number of new cars in september, and also reflects the new trends in the auto market in the next few months.

fuel vehicles still have a market when prices are right

compared with the beijing and shanghai auto shows, which focus more on technology, brand strategy and model planning, the chengdu auto show has always been more pragmatic, and there are many new cars released and launched. at the same time, although new energy models are still the majority at this chengdu auto show, the proportion of new fuel vehicles is also significantly higher than that of the beijing and shanghai auto shows.

although new energy vehicles have grown rapidly in terms of sales share and have become the main sales force in the auto market, this does not mean that fuel vehicles will be ignored. after consumers have a more comprehensive understanding of the specific differences between fuel vehicles and new energy vehicles, and after fuel vehicles have been upgraded in terms of technology, fuel vehicles will still have a relatively stable market share.

at this chengdu auto show, new fuel-powered cars are mainly from joint ventures or luxury brands. in addition to being more attractive in terms of pricing, the products also keep up with new trends in terms of intelligence. for example, the official limited-time price of the saic volkswagen tuyue new rui is 79,900-106,900 yuan; the price range of the fifth-generation beijing hyundai santa fe is 195,800-268,800 yuan. at the same time, there are a number of new fuel-powered cars worth looking forward to, including the new bmw x3 long-wheelbase version, the new mg mg5, etc.

it is worth mentioning that the official pictures of the new audi q5 were also released recently, and the new q5l will be launched in china next year. it can be seen that the plan of car companies to develop and introduce fuel models is still continuing, and the new generation of fuel vehicles will also be more competitive in the market.

fuel vehicles still have a market when prices are right

nowadays, there are fewer disruptive technologies in new car launches, and car models are becoming more and more homogeneous. when consumers buy new cars, in addition to paying attention to brand, space, comfort, configuration, and performance, they are paying more attention to and requiring smart driving.

recently, many friends around me who want to change cars mentioned that the reason for changing cars is because of intelligent driving. for friends who have already bought a certain brand of new energy vehicles, the biggest change in driving habits brought about by the new car is also intelligent driving.

therefore, at this chengdu auto show, both new energy vehicles and fuel vehicles have strengthened their capabilities in intelligent driving. and car companies at the forefront of intelligent driving technology are now increasingly driving sales of their models.

for example, the newly launched xiaopeng mona m03 made its debut at the chengdu auto show. orders exceeded 30,000 in 48 hours. the starting price of 119,800 yuan is indeed very good value, but the intelligent driving aspect is also an important attraction.

last month, richard yu, huawei's executive director, chairman of the device bg, and chairman of the intelligent vehicle solutions bu, announced that the era of intelligent driving for all has arrived! all models under hongmeng intelligent driving will be equipped with huawei intelligent driving as standard. facing the relentless pressure from hongmeng intelligent driving, ideal auto announced the latest progress and future plans for intelligent driving at the chengdu auto show.

the recently launched wei brand new blue mountain and the pre-sale lantu new dreamer, in addition to product upgrades, also have new highlights of intelligent driving, and have achieved relatively good orders. the new car market in the future will pay more attention to intelligent driving.