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phoenix auto news according to the latest data, nio delivered 20,176 new cars in august, maintaining a high level of over 20,000 cars for four consecutive months. from january to august this year, nio delivered a total of 128,100 new cars, a year-on-year increase of 35.77%, and the cumulative delivery of new cars has reached 577,694 units.

in 2024, when the new energy vehicle market is booming, nio has demonstrated its leading position in the high-end pure electric market with its continuous innovation and steady market performance. with the upcoming launch of the ledao brand and the new l60, nio is accelerating the construction of the dual-wheel drive strategy of the "high-end + mainstream" market, opening a new chapter.

nio's sales volume has been rising steadily, and it continues to lead the high-end market

in the first eight months of 2024, nio has delivered a brilliant report card. according to the latest data, nio delivered 20,176 new cars in august, maintaining a high level of over 20,000 units for four consecutive months. from january to august this year, nio delivered a total of 128,100 new cars, a year-on-year increase of 35.77%, and the cumulative delivery of new cars has reached 577,694 units.

this series of figures not only demonstrates nio’s strong market appeal, but also reflects the competitiveness of its products in the high-end pure electric market.

it is worth mentioning that nio's market share in the pure electric market with a transaction price of more than 300,000 yuan continues to rise. in july this year, nio's market share in this segment reached 51.6%, and the cumulative share from january to july reached 40.31%, further consolidating its leading position in the high-end pure electric market. nio et5t, nio 6 series and other models have broken the monopoly of traditional luxury brands such as bba in the high-end mid-size suv and station wagon market with excellent performance and user experience, and reshaped the market structure.

while consolidating the high-end market, nio is also actively developing the mainstream market, as evidenced by the upcoming launch of the new brand ledao and the new car l60. ledao l60 focuses on the mainstream market of 200,000 yuan, and with its affordable price and the endorsement of the nio brand, it is expected to become the second growth pole of nio. it is reported that the order situation of ledao l60 is good, indicating that it will have a good market performance after its launch.

the launch of ledao not only enriches nio's product line, but also provides more consumers with the opportunity to get in touch with the nio brand. through dual-brand operations, nio will achieve full coverage of the "high-end + mainstream" market and further enhance its brand influence and market share.

intelligence and energy-replenishing advantages lay the foundation for sustainable growth

weilai's continued growth is inseparable from its continued investment and innovation in the fields of intelligence and energy replenishment. in terms of intelligence, weilai has invested more than 46 billion yuan in technology research and development, with more than 11,000 members in the global r&d team and more than 9,000 valid patents and patent applications. this year, weilai's self-developed world's first 5-nanometer smart driving chip shenji nx9031 was successfully taped out, and the vehicle's global operating system skyos tianshu was fully released, further improving the product's intelligence level.

in terms of charging, nio is even known as the "infrastructure maniac" in the industry. so far, nio has built more than 23,000 charging piles and more than 2,480 battery swap stations across the country, making it the car brand with the largest number of charging piles and battery swap stations in the country. nio has also launched a plan to expand charging services to counties across the country, further solving users' pain points in charging.

what is nio’s differentiation compared to its competitors?

in the new energy vehicle market, nio is not fighting alone. tesla, byd, xpeng and other brands are also its competitors that cannot be ignored.

in terms of intelligence, nio has made significant progress in autonomous driving and smart cockpits with its self-developed smart driving chips and vehicle-wide operating system. in comparison, although tesla is also in a leading position in the field of autonomous driving, the localization adaptability and user experience of its vehicle-machine system still need to be improved; and although byd, xiaopeng and other brands have also made some layouts in terms of intelligence, judging from their current performance, their overall level is still somewhat behind nio.

in terms of charging services, nio is unique. its huge charging and swapping network not only provides users with a convenient charging experience, but also effectively alleviates users' range anxiety. at the same time, in nio's daily charging network, the vast majority of users are from "friendly companies", including some related brands with considerable sales in this market.

in addition, nio has also put a lot of effort into user experience. from car purchase, car use to after-sales service, nio provides one-stop caring services. in particular, its battery swap service has brought users an unprecedented convenient experience. in comparison, although other brands are also constantly improving user experience, they are still difficult to compete with nio in the field of battery swap services.

challenges that nio may face in its development

with the continuous advancement of technology, nio will continue to increase its r&d investment in the fields of intelligent driving and intelligent cockpit, and continue to launch more advanced and intelligent products. the successful application of nio's self-developed intelligent driving chips and vehicle-wide operating system will provide strong support for it to maintain its leading position in the field of intelligence.

at the same time, with the launch of ledao l60 and subsequent models, nio will form a dual-brand structure of "nio + ledao", achieving full coverage of the high-end and mainstream markets. this will help nio further expand its market share and enhance its brand influence.

of course, while seeing the brand advantages, nio may still face many challenges in the future.

as the new energy vehicle market continues to develop, more and more car companies are joining the competition. nio needs to continue to innovate and improve its own strength to cope with the increasingly fierce market competition.

one thing that needs to be clearly understood is that the new energy vehicle industry chain is complex and highly dependent on external supply chains. against the backdrop of an uncertain global economic environment, supply chain risks have become an issue that nio needs to focus on. nio needs to strengthen cooperation and communication with suppliers, establish a stable supply chain system, and ensure smooth production and delivery.

as the new energy vehicle market continues to mature and consumer demands diversify, nio will need to continue to strengthen its brand building and user service system to enhance user stickiness and brand loyalty.

faced with increasingly fierce market competition and uncertain policy environment, nio also needs to maintain a high degree of vigilance and keen insight, and timely adjust market strategies and product layout to cope with various challenges and opportunities. only in this way can nio continue to lead in the new energy vehicle track and achieve greater success.

after all, profitability is the biggest confidence of nio.

(text: huo hongwei)