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dongfeng yipai accelerates again! recently, the cumulative sales of dongfeng yipai exceeded 30,000 units. at the same time, at the chengdu auto show, dongfeng yipai launched a new product, the eπ007 530air pure electric version with a starting price of 131,600 yuan, and the rights and interests were also renewed at the same time. the more affordable price allows more consumers to easily own this high-quality electric coupe.

in just over five months, dongfeng yipai has formed two model series, 007 and 008, covering both pure electric and extended-range models, and launched nine model versions for market segments. at the same time, dongfeng yipai has built 345 stores in 164 cities across the country.

rapidly launch vehicle models and build a complete vehicle series; rapidly expand channels, get closer to users, and cover more cities. this series of combined efforts not only enabled dongfeng yipai to quickly achieve a sales breakthrough, firmly establish its foothold in china's new energy vehicle market, but also further promote the iterative development of the entire market towards higher value.

the pure electric camp adds a new player, eπ007, with all-round product power leading the same level

as a mainstream technology electric brand, dongfeng yipai is targeting the huge 150,000-250,000-level market, combining the strengths of "oil" and "electricity". with its high quality comparable to that of fuel vehicles and the new advantages of being empowered by intelligent new energy technologies, it will fight in the key battlefield of electrification.

dongfeng yipai's first product, eπ007, is the crystallization of dongfeng's intelligent solutions and a perfect interpretation of the infinite derivation of dongfeng yipai's brand. during the chengdu auto show, the new eπ007 530air pure electric version was officially released with an official price of 131,600 yuan. so far, eπ007 has also achieved the same starting price for extended-range and pure electric versions. in addition, users who place an order for the air version can enjoy a 2,000 yuan cash discount, further lowering the experience threshold for high-quality electric coupes.

since its launch, eπ007 has cleverly combined restrained elegance with bold personality with its design concept of "the great road leads to simplicity", perfectly interpreting the charm of the smart and elegant electric coupe. in the word-of-mouth evaluation of the three major domestic automobile vertical media, the comprehensive score of the appearance of eπ007 ranks first among the same level models; in the professional field, it has won the 2024 german red dot product design award.

eπ007 is not only outstanding in appearance and rich in configuration, but also leads the industry trend with its excellent level of intelligence. it is not only equipped with the only soa smart cockpit in its class, 20-speaker wanos panoramic surround sound field, but also with an ultra-fast intelligent voice interaction system, and is fully armed with intelligent equipment. in addition, the entire series is equipped with more than 20 intelligent assisted driving functions as standard, and the intelligent driving upgrade package is optional, which realizes "high-speed noa pilot assisted driving", "lapa beyond visual range memory parking" and other high-level intelligent driving assistance functions rarely seen in the same class. eπ007 fully demonstrates its intelligent attributes and reshapes the industry's travel experience with advanced intelligent technology.

in terms of performance, relying on dongfeng quantum architecture, mach power and other cutting-edge technologies, the eπ007 530air pure electric version also has extraordinary power performance and extreme driving pleasure. the maximum power of the motor reaches 160kw, which can achieve the ultra-low energy consumption of 11.9kwh/100km in the same class, and the cltc range reaches 530 kilometers. the eπ007 pure electric version also provides the only electric four-wheel drive in the same class, with a maximum power of up to 400kw. with the ability to accelerate from 0 to 100 km in 3 seconds, it is far ahead of other models in the same class.

the eπ007 extended-range version is equipped with the industry-leading mach super sense extended-range technology, with three core advantages: ultra-low fuel consumption, super strong power feeding performance, and super quiet experience. it achieves the highest oil-to-electricity conversion efficiency of 3.55kwh/l in its class. the fuel consumption per 100 kilometers in the power feeding state is only 4.2l, the cltc pure electric range is 200km, and the comprehensive cruising range is 1200km.

strong performance and excellent safety level. adhering to the car-making concept of "safety must be redundant, standards must be doubled", eπ007 won the "2023 china top ten car body" certification. in the c-ncap car evaluation results, eπ007 even obtained a five-star safety certification, setting a new high in the same class. in the most critical cabin occupant protection project, eπ007 obtained the highest score rate of 93.78% in the same class, and both the side impact and child protection projects received full marks.

dongfeng yipai eπ008, a large-scale smart suv for families, is also eye-catching with its full range of models on display. as a comfortable car designed for families with many members and focusing on the high-frequency needs of large families, eπ008 has an extreme space of 5002mm in length and 3025mm in wheelbase, and adopts a true three-row, large six-seat layout, meeting the "536" gold standard for large-scale family suvs. on the premise of a comprehensive and spacious space layout, it is also equipped with zero-gravity seats, dual panoramic skylights and sunshades, electric sliding refrigerators for heating and cooling, and smart rear entertainment screens, creating an ultimate car experience for everyone.

dongfeng yipai is committed to meeting the mainstream needs of mainstream users with high quality, high practicality and high-frequency configuration functions. eπ007 and eπ008 bring a pure electric + extended-range dual-power experience beyond expectations at mainstream prices, providing multiple answers to meet users' green and low-carbon travel in the new era.

standing on the shoulders of giants, "yipai speed" continues to break through

since the birth of the brand, dongfeng yipai has always adhered to the core values ​​of "technology, taste, and trust" to create one high-value boutique new energy vehicle after another that has everything and is good for users. as the core of dongfeng motor's "eastern wind rising" strategy and a pioneer in the "technological leap" action, dongfeng yipai not only actively responds to the country's requirements for high-quality development of the new energy vehicle industry, but also quickly launches new products, expands channels at full speed, and accelerates sales growth, showing a strong development momentum.

products are the bridge that connects brands and users. inheriting dongfeng's fully digital and highly scalable quantum architecture, integrating leading technologies such as the champion chassis, mach power, and yuexiang intelligence, dongfeng motor's 55 years of car-making heritage has allowed dongfeng yipai to stand on the shoulders of giants from the very beginning. since march this year, dongfeng yipai has successively released the eπ007 pure electric version and eπ008, and on august 9, the eπ007 extended-range version was launched. at the same time, based on market feedback, new versions and rights are continuously launched, highlighting the "yipai speed" and yipai strength with rapid product launch speed and comprehensive product strength.

the two models cover the mainstream market of sedans and suvs, serving the new mainstream population, leading the "yipai speed" to continuously break through, continuing to advance and achieve great results in the new energy track.

the outlets throughout the country allow dongfeng yipai's brand charm and product advantages to reach users more quickly and widely. since the brand's first model store was launched in november last year, dongfeng yipai has opened 345 stores in total, covering 164 cities, with a coverage rate of 100% in high-tier cities, including major automobile business districts, and 114 low- and medium-tier cities. it is expected that by the end of this year, dongfeng yipai will achieve the goal of building 500 stores.

the rapid product launch speed and perfect channel layout have helped dongfeng yipai's sales to rise steadily. since the first product was launched on march 14, 2024, dongfeng yipai has reached a milestone of cumulative sales exceeding 30,000 units in just over 5 months.

the market is complex, but its root lies in users. in the process of continuous breakthroughs in "yipai speed", dongfeng yipai has always resonated with users, expanded across borders, and joined hands with platforms where mainstream users gather, such as bilibili and xiaohongshu, to create exciting brand marketing activities, constantly enrich the brand connotation, and continue to inject new vitality.

technology is the key to success, and yipai is the speed. in the booming new energy vehicle market, dongfeng yipai, empowered by dongfeng motor, will continue to be user-centric, vigorously meet user needs, explore more new possibilities for travel life, continue to use mainstream products and mainstream prices to gain the trust of the mainstream population, and strive to become a national automobile brand that users are proud of.

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