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in china, which boy has not dreamed of becoming sun wukong? now, this awakening of oriental heroism has been brought to all parts of the world with the popularity of black myth: wukong, setting off a wave of "journey to the west fever" around the world. but wukong is only one part of the profound chinese culture. we look forward to more exciting "chinese stories" waiting to be discovered in the future.

cultural "two creations" have been concretized

during this period, no matter you are a veteran gamer or a passerby with no gaming experience, you cannot escape the screen dominance caused by this "monkey" that falls from the sky.

on august 20, the domestic 3a game "black myth: wukong" (hereinafter referred to as "wukong") was officially launched. since the pre-sale, the sales of "wukong" have grown rapidly, successfully breaking through multiple milestones and topping the global best-selling list, showing its strong market appeal and arousing heated discussions around the world. in the past few days, the topics surrounding "wukong" have continued to expand, such as "the beginning of china's game industry", "shanxi ancient buildings are popular", "jinan lingyan temple four-gate pagoda is popular"... even many foreign netizens have inquired about the life experience of a chinese monkey and set up a "journey to the west research interest group".

in the game, the player plays a "man of destiny" who embarks on a journey to the west full of dangers and surprises in order to explore the truth of the legend of the past. "wukong" is based on "journey to the west" and reshapes the protagonist sun wukong. it is supplemented by exquisite graphics, smooth action design, in-depth plot and profound interpretation of chinese traditional culture, which has won high praise from players and the industry.

however, behind the good "chinese story" is the hard work of the game team for nearly 7 years, which is comparable to the "nine nine eighty-one difficulties". after the launch of "wukong", 36 ancient buildings across the country immediately became popular. these ancient buildings were formed into digital assets by the team after field investigation, and then processed and beautified for several months before the beautiful pictures were presented. each scene embedded in the game, as small as an inscription, an inconspicuous pot, and a line of lyrics, has cultural origins. not only that, the plot design, character creation, environmental narrative and other aspects in the game have also integrated the essence of traditional culture, and creatively expressed the original story from the perspective of modern people, presenting a charming oriental mythological world. feeling the soft power of chinese culture in the game, the creative transformation and innovative development of china's excellent traditional culture were visualized for a time.

culture + technology wins differentiated competition

"wukong" is the first truly 3a game in china, breaking the long-standing monopoly of 3a games in europe and the united states. the game uses the advanced unreal 5 engine and has also made a lot of innovations in character design, scene construction, sound effect production, etc., setting a new benchmark for the technological development of domestic games. it also indicates that domestic games have reached world-class standards in technology and production, greatly enhancing the confidence and morale of the domestic game industry.

gu qunye, a professor at shandong academy of arts and crafts, has been deeply involved in the game industry. in 2012, the school opened a major in game art design, and he proposed the concept of "digital craftsman". the recent "wukong fever" has also brought him a lot of inspiration. gu qunye commented that this game is like a shining star, with its profound cultural heritage, cutting-edge technology applications and extensive international influence, it has set a new milestone for the chinese game industry.

in line with the most discussed opinions online, gu qunye also believes that the most important reason why "wukong" has been able to attract fans both at home and abroad in a short period of time is due to its in-depth exploration and innovative use of traditional chinese cultural elements. through exquisite scene design, character modeling with national characteristics and philosophical storylines, overseas players can get a glimpse of the profoundness of chinese culture, which greatly enhances the international communication and influence of chinese culture. "the emergence of this phenomenal work proves the ability and determination of chinese game developers in telling chinese stories and showing chinese style, and opens up a new path for the spread of chinese culture around the world."

"as nobel prize winner in chemistry michael levitt said, video games have played an important role in promoting the development of machine learning and artificial intelligence." gu qunye said that from the perspective of industrial development in the long run, "wukong" demonstrated the high-level achievements of china's game industrialization. its outstanding performance in graphics rendering, physical simulation, ai interaction, etc., indicates that china's game technology has strong competitiveness in the world. this technological leap not only provides a solid foundation for chinese games to "go global", but also injects new vitality into the development of related fields such as artificial intelligence and high-performance computing. as a frontier where technology and art meet, games are constantly promoting the innovation and progress of related technologies. the successful case of "wukong" provides valuable inspiration for the chinese game industry: in the fierce market competition, finding and adhering to one's own cultural characteristics and technological advantages is the key to achieving differentiated competition and breaking through the international market.

it’s no accident that “wukong” became popular

the 3a in 3a games refers to "a lot of time" (a lot of development time), "a lot of resources" (a lot of resources), and "a lot of money" (a lot of money). "using world-class quality to tell chinese stories" is a sentence in the game's promotional slogan of game technology, the developer of "wukong". "wukong" was born, and its core is actually the chinese culture and chinese stories that are increasingly seen and understood. wang yongchao, executive president of shandong expo huachuang animation media co., ltd., said in an interview with reporters that the popularity of "wukong" is not accidental.

"in fact, as early as a few years or even more than a decade ago, when disney and other countries' animations became popular in china, many chinese companies were outsourcing. it took a long time of technological accumulation to get to where we are today." wang yongchao said. but why is it the combination of traditional culture and technology that has led to this phenomenal breakthrough? wang yongchao said, "in recent years, we have been talking about the rise of chinese animation and the revival of chinese fashion. judging from market feedback, some theater movies with good box office are also about traditional culture, such as the early "the return of the great sage", and the later "little door gods", "30,000 miles of chang'an", "jiang ziya", etc. almost all domestic animation companies are exploring stories around traditional culture. on the one hand, it is because our traditional culture is too profound, and on the other hand, the cultural confidence of the chinese people is increasing day by day. this is the general trend."

the animated film "havoc in heaven" released by shanghai fine arts film studio in the 1960s created the pinnacle of the "chinese school". its douban score is still as high as 9.4 points, ranking first among chinese animated films. the film "a chinese odyssey" in the 1990s mixed various novel elements and is still a spectacle in film history. in 2015, the 3d animated film "journey to the west: hero is back" created a new legend of "the rise of chinese animation"... it has been more than 400 years since wu chengen created "journey to the west". in the past few decades alone, this "monkey" has created legendary chapters of chinese traditional culture many times. the cultural accumulation of 5,000 years is like an inexhaustible rich mine, providing a continuous source of inspiration for the revival of the national trend. wang yongchao said that it is not difficult to tell chinese stories. "we have countless classic literary works and folk tales, rich historical culture, and precious intangible cultural heritage. it doesn't need to be too big. we just need to tell a line or a point among them well."

for the market, what is lacking is not games, but good games made with heart. gu qunye said that the teaching of game art design at shandong institute of arts and crafts is centered around the chinese mythology system, chinese traditional entertainment culture, chinese traditional creation concept, and the construction of the chinese traditional modeling system. "the classic of mountains and seas, the four great classics, strange stories from a chinese studio, and investiture of the gods all contain rich stories and humanities, and are suitable for adaptation and innovation. myths and legends and folk tales such as jingwei filling the sea, chang'e flying to the moon, and cowherd and weaver girl have a profound cultural heritage and are full of imagination, which are very suitable for re-creation through modern scientific and technological means. folk customs, folk art, traditional handicrafts and other cultural elements of various places can be combined with modern design to create new products with a sense of fashion and cultural connotations. there are also a large number of natural and cultural landscapes that can be virtually presented through digital and intelligent means, allowing more people to appreciate the beauty of china's natural and cultural beauty."

gu qunye said that the game art design major involves in-depth research and application of emerging concepts such as digital twins, metaverse, and virtuality. these conceptual innovations have not only brought huge economic growth, but also had a profound impact on the entire social change and lifestyle. of course, these cutting-edge technologies are not only suitable for large-scale productions such as "wukong", but also for some "small and beautiful" ip development. wang yongchao introduced that the company is currently using aigc technology to create a new ip "chic jinan", and promote jinan by launching a series of city ip images by exploring jinan's local culture. after that, it will also use new media account operations or short dramas to create jinan's online spokespersons. similar "culture + technology" applications will become more and more extensive.