news

on august 26, the 2024 xiniu bamboo shoots tasting season was held in qingyuan. crispy bamboo shoots and dried tofu stuffed with peppers, braised green-headed duck with bamboo shoots and pork belly, caviar bamboo shoots... there was a table of bamboo shoots on the scene, as well as various processed and packaged bamboo shoots. li minhuai, deputy director of the qingyuan municipal agriculture and rural affairs bureau, also appeared in the pinduoduo live broadcast room of the qingyuan agricultural investment group to promote 15 products including fresh bamboo shoots, bamboo shoot shreds, and bamboo shoot slices to nearly 100,000 netizens. not only are the products fresh and affordable, but there are also platform subsidies and traffic blessings, and consumers have been giving thumbs up and placing orders.

qingyuan implements the "100 million project"

the local bamboo shoots are known as the "most precious vegetable"

xiniu town, yingde city, qingyuan city, guangdong province is the "hometown of chinese bamboo shoots". bamboo shoots, which are called "big-headed bamboo shoots" and "sweet bamboo shoots" by locals, are famous for their large size, thick flesh, sweet taste and fresh taste. they are known as the "first treasure among vegetables". in recent years, qingyuan has implemented the "hundreds of millions of projects" and listed xiniu bamboo shoots, yingde black tea, qingyuan chicken, lianzhou chinese vegetables and qingyuan silk rice as five 10 billion agricultural industries. among them, xiniu bamboo shoots are expected to be the first to break through 10 billion.

• li minhuai, deputy director of the qingyuan municipal agriculture and rural affairs bureau, "endorses" the xiniuma bamboo shoots. photo by tan jiafu

public data shows that in 2023, yingde added 150,300 mu of bamboo shoot planting area, with a total area of ​​808,100 mu, an increase of 23%; the output of fresh bamboo shoots was 1.223 million tons, an increase of 16%; the output value of the entire industry chain was 7.131 billion yuan, an increase of 78%.

according to su jindan, deputy mayor of qingyuan, the combined output value of qingyuan chicken and xiniuma bamboo shoots is expected to exceed 10 billion this year, providing important support for qingyuan agriculture to stride forward towards a 100 billion industry. su jindan expressed at the promotion event that day that he hoped that the government and enterprises in and outside qingyuan would deepen cooperation and form synergy to jointly enhance the industry visibility, market reputation and brand influence of xiniuma bamboo shoots.

in order to strengthen support for qingyuan's high-quality agricultural products and production brands, the relevant person in charge of pinduoduo said that they will start from three aspects: talent training, agricultural products going to the cloud, and accelerating overseas expansion, to help the local area promote the "hundreds of millions of projects" with high standards.

a good harvest of bamboo shoots

products are exported overseas

every year when the production and sales peak season of bamboo shoots comes, xiniu town in yingde city is particularly lively. trucks converge into this small town from all over the country, and then are transported to all parts of the country: some go to neighboring guangxi to provide the soul side dish for snail noodles; some go across the ocean to become a delicacy on the tables of consumers in japan, singapore and other places.

this season is also the busiest time for qiu shenbao's family. qiu shenbao has been growing bamboo shoots with his elders since he was a child, and it has been 30 years now. when talking about the advantages of bamboo shoots, he enumerated them like the back of his hand: "they are large, thick, sweet, fresh and crispy, and are the 'best bamboo shoots'."

in 2022, qiu shenbao moved the bamboo shoots he grew to the online store for sale, building a good reputation for his store with high-quality bamboo shoots. "many yingde people who work away from home miss the taste of their hometown, and many consumers from all over the country are learning about bamboo shoots for the first time, so we must leave a good impression on them." during the harvest season, after cutting the bamboo shoots early in the morning, he and his workers raced against time to pack and ship them, otherwise once they were dehydrated, the crisp and sweet taste of the bamboo shoots would be greatly reduced.

in the race against time, qiu shenbao's pinduoduo store has gained a lot of repeat customers and achieved good sales.

due to its rich nutrition and high economic benefits, bamboo shoots are called "peeled gold" by locals. in recent years, with the development of deep processing industry, more processed bamboo shoots products have been developed and put on the market. with the help of e-commerce platforms, in addition to fresh bamboo shoots, dried bamboo shoots, sour bamboo shoots, and even various bamboo shoot pre-prepared dishes are sold all over the country.

"for a long time in the past, bamboo shoots from xiniu were sold to guangxi, sichuan and other places in the form of raw materials or rough processing, and then sold to the national market after deep processing by local enterprises." li shuiqing, president of yingde bamboo industry association and chairman of juyuan mabao, said, "at that time, in xiniu town, the added value of bamboo shoots products was low, the prices fluctuated greatly, and the market was always in the hands of others."

in 2017, li shuiqing founded the "juyuan twins" brand and set about building a deep-processing factory for bamboo shoots. "only by processing primary agricultural products into standardized commodities can the added value of the industry be increased and the bargaining power be mastered." li shuiqing said that the neatly arranged and uniformly sized bamboo shoots in a seemingly simple bag of mountain pepper crispy bamboo shoots are the result of the industry's continuous investment and optimized production over the years.

li shuiqing introduced that "twins" means twins in cantonese, "in addition to yingde's black tea, processing and producing bamboo shoots is like my second child." at present, juyuan twin has three deep processing factories, which manufacture for snack brands such as bestore, with an annual output value of more than 10 million yuan, driving farmers to plant more than 3,000 acres of xiniu bamboo shoots.

in order to enhance the brand awareness of juyuan shuangbao and allow more guangdong specialty agricultural products to go nationwide, li shuiqing uses pinduoduo as the main e-commerce platform, with a monthly sales of nearly 300,000 packages during peak periods. "recently, we are communicating with the platform about matters such as brand black labels, hoping to further promote high-quality products to get more opportunities for display and exposure." said the person in charge of juyuan shuangbao e-commerce.

three major initiatives: cultivating new farmers and promoting the cloud-based distribution of agricultural products

helping bamboo shoots build a "10 billion" industry

ma bamboo shoots, this name sounds a bit strange, but in fact, many people's taste buds are very familiar with it. in recent years, e-commerce has pushed pre-packaged snail noodles into thousands of households. the fragrant and "stinky" snail noodles have become the first single product in guangxi with an annual delivery volume of over 100 million. ma bamboo shoots from xiniu town are one of the soul side dishes of this bowl of noodles.

the 100 billion-level snail noodle industry has boosted the sales of bamboo shoots in xiniu town. according to pinduoduo's backend information, the overall sales of snail noodles in the first half of this year increased by nearly 30% compared with the same period last year, and sales continued to grow steadily during the winter and summer vacations. as a result, the sales of bamboo shoots have also been further opened up.

not only that, at the promotion event on august 26, the relevant project leader of pinduoduo stated that through three major initiatives, including cultivating new farmers and promoting agricultural products to the cloud, they will help local agricultural specialties to accelerate their promotion across the country, and work with qingyuan to promote the "hundreds of millions of projects" with high standards.

▲ the three major measures continue to make positive contributions to the high-quality development of hundreds of counties, thousands of towns and villages in guangdong. photo by tan jiafu

"based on the characteristics of e-commerce development in qingyuan, we have established a set of platform mechanisms to encourage the leapfrog development of new farmers. through the 'agricultural cloud action', we will enhance the e-commerce operation capabilities of local merchants. at the same time, we will continue to help local farmers increase their income through e-commerce special events such as the agricultural products festival and the new year's products festival, and make positive contributions to the high-quality development of hundreds of counties, thousands of towns and tens of thousands of villages in guangdong." the above person in charge said.

text丨hebei youth daily reporter wang ding

hebei youth daily editor wang yawei | channel editor geng shuo | channel producer li yuan