Canadian food blogger makes cucumber salad popular, Iceland launches cucumber buying craze
2024-08-27
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[Global Times Comprehensive Report] A wave of homemade cucumber salad fever on social platforms is making Icelanders rush to buy cucumbers. According to the British Broadcasting Corporation (BBC) on the 24th, Canadian food blogger Murphy, who has about 5.6 million followers on TikTok, has set off a trend of eating cucumbers by sharing cucumber salad recipes on social platforms. In Iceland, many Internet celebrities followed Murphy's example and began to share a salad recipe made of diced cucumbers, sesame oil, garlic, rice vinegar and chili oil. The Icelandic Farmers Association (SFG) said that cucumber salad has been very popular in Iceland recently, and cucumbers on supermarket shelves have begun to be in short supply.
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SFG marketing director Svidotir said that Icelandic farmers are facing unprecedented challenges. In Iceland, which has a population of less than 400,000, local farmers produce about 6 million cucumbers a year through greenhouses. She said that if the trend of eating cucumbers had appeared earlier this summer, there would be no supply shortage problem because that was the main time for Icelandic cucumbers to go on the market. Iceland's local supermarket chain Kronan said that the surge in cucumber sales has caused a serious shortage of inventory, causing the company to urgently import cucumbers from the Netherlands.
However, some Icelanders said that the cucumber supply problem is not only affected by social platforms. The supermarket chain Hagkaup said that Iceland has often experienced cucumber shortages at this time of year. Svidotir admitted that local schools are about to end their summer vacation, which has increased the pressure on material supply. (Chen Jia)
Source: Global Times
