Shansong insists on "one-to-one express delivery" and customized services, and successfully embarks on a unique development path
2024-08-26
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At present, the digital economy has become the commanding height of a new round of global industrial competition. As a well-known brand in the field of intra-city instant express delivery, Shansong has always adhered to the "one-to-one express delivery" model since its establishment, providing users with exclusive services efficiently, which not only meets users' demand for customized services, but also successfully embarks on a unique development path.
1. Digitalization promotes the scale and technology advantages of Shantong Express
The Digital Economy Blue Book: China's Digital Economy Frontier (2021) shows that during the 14th Five-Year Plan period, my country's digital economy will continue its rapid growth momentum. The rapid development of information technology has impacted the existing business model. The changes in the rules of competition in the digital economy era have challenged old players and provided opportunities for new players. The traditional economy has also been separated from the digital economy, and the requirements for service and timeliness are no longer at the same order of magnitude. Taking the express delivery industry as an example, traditional express delivery is calculated in days, while intra-city instant express delivery is calculated in hours.
Shansong is the leader in the era of logistics 3.0. Before Shansong appeared, if people needed urgent delivery, they could only go there in person or find a errand company, and the cost was nearly 200 yuan. Shansong's starting price at that time was 59 yuan, and even if the place was a little far away, the freight cost was only 80 or 90 yuan. Today, Shansong service is online 24 hours a day, 1 minute response, 10 minutes to the door, and an average of 1 hour delivery. Shansong's service efficiency and ability to provide exclusive services have set standards and thresholds for the same-city instant express delivery industry. If latecomers want to compete in this field, they must reach or even exceed Shansong's response and delivery speed. Shansong, which dared to be the "first to try", has accumulated first-mover advantages and also left a mark on users that "if you are in a hurry to send something, use Shansong", which is difficult for latecomers to shake.
Digitalization also promotes the technological advantages and scale advantages of Shansong. Shansong has been continuously investing in technology and algorithms for 10 years since its establishment, and has accumulated a large amount of "one-to-one" data, including user order preferences, category characteristics, service needs, etc. The complex background algorithm combines these user characteristics with the Shansong couriers' location, transportation, order preferences, experience, etc. Each order is calculated hundreds of millions of times. Starting from the global optimal point, we strive to accurately match the powerful transportation capacity and capabilities of more than 2.55 million Shansong couriers with the needs of 100 million users, improving the user experience and Shansong couriers' order efficiency.
Moreover, the more data accumulated between users and Shan Song couriers, the more accurate the algorithm, the higher the matching degree between Shan Song couriers and users, the large number of orders brings high income to Shan Song couriers, and also attracts many workers to join Shan Song's crowdsourcing platform. Shan Song couriers respond to needs and complete tasks in a shorter time, and the service quality is getting better and better. The more users there are, the more personalized needs they generate, and the stronger Shan Song's ability to provide customized services is.
2. One-to-one model, in line with the theme of customized services for the digital economy
Big data, AI and other new technologies have had a great impact on the production, circulation and sales of products. Consumers and merchants will no longer be restricted by time and space, and services have become one of the important commodities. The development of the digital economy has made the diversity of commodity services and the scope of services no longer contradictory, and tailor-made products are no longer the patent of a few people. The digital economy allows companies to collect data on a large scale at a very low cost, and then use algorithm technology to tailor services for users. In the future, shopping and consumption, all scenarios such as home life, travel and leisure, and transportation will inevitably be digitized. Online services will be combined with offline services, and digitization will bring unexpected changes to our lives.
Therefore, the speed of response to customized services is an important factor for enterprises to seize the initiative in the digital economy. Whoever can provide the fastest and best services can seize the market. Shansong has firmly grasped the C-end market with its one-to-one model, technology, scale and brand advantages, as well as high-quality services.
Shansong's "one-to-one express delivery" model does not accept orders before delivering one order, so the deliveryman has plenty of time to provide services according to user needs. Users only need to pay a small premium to enjoy customized, one-to-one services with a very fast response speed, which will have broad prospects in the digital age.
3. Focus on service quality to improve user stickiness
The "14th Five-Year Plan" outline also mentioned that we should follow the trend of upgrading residents' consumption, encourage social forces to participate in "Internet + public services", and innovate service models and products. At the same time, we should also encourage the development of new models and new formats such as customization, experience, intelligence, and fashion consumption.
Shan Song's "one-to-one express delivery" model only delivers one order at a time, leaving space for users to explore application scenarios, and also providing time and possibility for Shan Song couriers to provide exclusive services to users. If multiple addresses need to be delivered at the same time, Shan Song couriers may not have time to meet the personalized needs of users. At present, Shan Song's business covers a variety of application scenarios, and there are many emotional orders, even "weird" orders, such as providing companionship, feeding cats, walking dogs, repairing water pipes, and prying oysters. When there are urgent and difficult things, there is no need to bother others. Call Shan Song to solve the most difficult problems. Driven by the "lazy economy" and the digital economy, using Shan Song to solve problems may be embedded in the lifestyle of young people.
Looking to the future, the public will always have the need to solve the problems of being in a hurry, busy, difficult and lazy. After getting used to the high efficiency of intra-city instant express delivery, users will pay more and more attention to the timeliness of delivery, and there is a large stock market for flash delivery. As people's consumption habits change and upgrade, the demand for intra-city instant express delivery in third- and fourth-tier cities will continue to grow. The continuous development of the Internet + industry will give the "one-to-one express delivery" business a huge incremental market.
In addition, Shansong has always encouraged the altruistic behavior of Shansong couriers, and the high-quality services have formed a good reputation among users. Shansong has also established a brand advantage among users through the goodwill and exclusive services delivered by Shansong couriers. Users' trust and emotional connection with the Shansong brand have continued to increase, and the stickiness has become higher and higher, making most users form "inertia" of using Shansong. This inertia will promote the "three wins" of Shansong's rapid development, Shansong couriers' income, and better user experience.
Since its establishment, Shunfeng has always adhered to the "one-to-one express delivery" model, continuously optimizing its three major advantages in technology, scale and brand. It not only provides users with customized and fast-response one-to-one services, but also creates a strong competitive barrier for itself. Naturally, it can stand out in the field of same-city instant express delivery and move forward steadily in the successful digital transformation competition.
