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Three days after release, sales reached nearly 10 million! The filming location was very popular! A monkey saved the entire computer accessories market!

These hot searches were all brought by the domestic 3A game "Black Myth: Wukong", which sold over 10 million copies in just three days after its release, becoming the fastest game in history to reach 10 million copies in sales, surpassing the famous "Elden Ring".

Next, the sales of this game will continue to grow, and the surrounding areas, scenic spots, secondary creations and even catering can be driven. There is no doubt that this is another big IP created by a domestic manufacturer.

With this kind of IP, new energy vehicle manufacturers will naturally not let it go.

After the game was released, a player quickly uploaded a video showing that "Black Myth: Wukong" could be played in a certain MPV.

The news that the head of a certain car company looks like Elder Jin Chi also became a hot search.

Manufacturers such as Nezha have also announced that they will launch co-branded models of cars with "Black Myth: Wukong".

But it seems a pity if this 3A game, which can be recorded in the history of game development, is just used for "freeloading".

For domestic new energy vehicle manufacturers, what they should do most is to learn something from the successful case of "Black Myth: Wukong".

The "A" in 3A games refers to a lot of money, resources and time. Black Myth: Wukong was launched in 2018, and the hourly development cost reached 15-20 million yuan. If calculated in this way, the total cost may exceed 400 million yuan.

This game has reached top standards in terms of plot setting, graphics, fighting, and operating experience, which is the fundamental reason why it can be so popular.

In contrast, many domestic new energy manufacturers have also spent a lot of money, but very few have made real breakthroughs in technology, and most of them have been making losses for many years.

Black Myth: Wukong is also a kind of "involution", but this involution is benign, and it is calm, patient, and can produce results. This spirit of making products with heart is what domestic new energy manufacturers lack the most.

From the launch of the project in 2018 to the present, "Black Myth: Wukong" has not had much interaction with the outside world, except for occasionally releasing some videos on the progress of game development. It does not brag, quarrel, or show off, nor does it establish any personalities. It just makes games.

But it was precisely this method that was recognized by a large number of users. A few simple videos brought in huge traffic and became an important guarantee for sales exceeding 10 million in three days.

Domestic new energy manufacturers have also been dominating hot searches all year round.

Over the past year or so, there have been waves of verbal battles in the domestic new energy vehicle circle, with some reporting their peers, some boasting about their own new cars, some suing self-media, some arguing with netizens, and some making personal attacks on competitors. This is clearly a serious automobile market, but these manufacturers have turned it into an entertainment industry.

This situation has made many people feel disgusted with domestically produced new energy vehicles. The frequent "rolling" seems to have a huge flow of traffic, but in fact it is self-destructive to the image.

In fact, consumers are very simple. They buy cars and want performance. They don’t want to see a 60-year-old CEO preaching to the camera, nor do they want to listen to the long-lasting grudges between manufacturers. They don’t care which boss is the top scorer in the college entrance examination or which boss didn’t even graduate from high school. They don’t want to hear propaganda such as "the best one within 5 million" or "it’s hard to crash into it".

In fact, "Black Myth: Wukong" also has its own "memes". The story between Feng Ji, the founder of Game Science, and his former employer Tencent has lasted for so many years, and the spectators are also very interested in it. However, during the development of "Black Myth: Wukong", these things have never become mainstream.

If Feng Ji had become a joke teller on Weibo, there probably wouldn't be any 3A masterpieces today.

In a sense, "Black Myth: Wukong" and domestic new energy vehicles have certain similarities.

Its achievements prove that consumers are not all "Western-worshipping". They are still very supportive of good things made by domestic manufacturers. In the new energy vehicle circle, many domestic high-end models are also popular among users.

Its success proves that domestic game developers have the ability to develop high-quality 3A games; domestic new energy vehicles occupy more than 60% of the global new energy market, and Volkswagen, Audi, and Stellantis have all sought cooperation, which is also a manifestation of ability.

But the biggest difference between "Black Myth: Wukong" and domestic new energy vehicles lies in two words: environment.

Industry insiders predict that the success of "Black Myth: Wukong" will stimulate other domestic game developers to develop more 3A masterpieces, forming an atmosphere of competition and relying on strength. Once this atmosphere is established, it will be difficult for opportunistic and shoddy manufacturers to survive.

There will be survival of the fittest in such a market, but this is healthy competition.

In the current domestic new energy vehicle market, when a new energy manufacturer releases its latest progress, other manufacturers do not congratulate or try to catch up, but instead slander and play word games; when a domestic manufacturer says it is number one, other manufacturers immediately refute it by using different statistical rankings.

What's worse, some manufacturers even quarrel over patent issues.

These are actually the negative energy in the automotive industry. Automobile manufacturers are all large companies, and it is normal and inevitable for them to have some news, but manufacturers should not be tripped by these things and forget what their main business is.

What should game manufacturers do?

Make good games, attract users through gaming experience, and then achieve profitability;

What should car manufacturers do?

Strengthen independent research and development, make better cars, and attract users through car-using experience.

You say your car is the best within 5 million yuan. Do you think consumers will buy your car because of this?

You say your car is "difficult to crash into", do you think consumers will try it themselves?

You said you want to "audit" the entire automotive industry. Do you think consumers have the time to care?