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Less than 4 days after its launch, at 9:00 pm on August 23, the total sales of "Black Myth: Wukong" across all platforms had exceeded 10 million copies, making it one of the fastest stand-alone games in history to break 10 million sales!

There are a hundred thousand heavenly soldiers and generals, and each of them has to fight more than a hundred monkeys.

Li Jiaqi has contributed to this.

On August 23, Li Jiaqi’s live broadcast room sold the WeGame version of "Black Myth: Wukong". The standard version was priced at 258 yuan per set, and the deluxe version was priced at 318 yuan per set, which was 10 yuan cheaper than the official price.

When you place an order, you will also receive a 30 yuan Tmall Supermarket shopping card (limited to 5,000 orders) and 220 hours of Thunder Accelerator time.

It looked quite affordable at first glance, but until the product was taken off the shelves after midnight, only about 1,000 units had been sold, and not even all the shopping cards had been given away.

People who are familiar with him will be surprised that he only sells this much!

But people who are familiar with him and Black Myth will be even more surprised that he could sell so much!

01 The Dark Myth of Li Jiaqi’s Product Promotion

It is about the same as Messi bringing C Ronaldo jerseys

On the afternoon of August 22, news about the black myth of selling goods was released in Li Jiaqi’s live broadcast room.

When everyone heard the news, they all thought it was fake news made up by some joking person.

A live broadcast room whose audience is mainly female actually promotes a game that they consider to be "insulting to women".The degree of outrageousness is almost the same as Messi selling Cristiano Ronaldo jerseys on live broadcast.

How did Black Myth: Wukong, a game without a female protagonist, become associated with "insulting women"?

The source is a Weibo post by Yang Qi, the art director of Black Myth, in 2013. He was dissatisfied with the fact that all online games at that time used "social" as the core selling point, and wanted a game that:

"We don't need the reverse motivation of female players, and we don't need to take care of those perverts who come here just to pick up girls."

The original meaning is that they don't want to attract male players by consuming women, but rather attract them with the content of the game itself.

As a result, it was dug up by some people with ulterior motives and misinterpreted as "female players are not needed".

Coupled with the promotion of the well-known gaming media IGN, Black Myth has become a "women-humiliating" game in the eyes of some people.

A few days ago, Wan Qian and Yin Zheng, two celebrities with a large number of female fans, had their blogs deleted for posting content related to Black Myth.

After the news of Li Jiaqi’s dark myth about live streaming came out, some Xiaohongshu users also "opened fire": Old man Li, are you serious?

At that time, many people speculated that Li Jiaqi might be attacked after the live broadcast on the 23rd.

But Li Jiaqi was very smart. He did not appear on the screen when promoting Black Myth. Instead, he asked two of his young anchors to explain the show. It was over in just over a minute, and there was not even a poster.

Therefore, the classic quotes that everyone expected did not appear:

"How is 268 expensive? It has been this price for so many years. Don't talk nonsense. It is difficult to make domestic 3A products. Sometimes you should look for your own reasons. Has your salary increased over the years? Have you worked hard? Am I not working hard enough?"

With such a simple process of selling products, coupled with the "festival" between the fan group and Black Myth, it is normal that sales are not good.

02 Go to WeGame to buy Black Myth

Will be laughed at

Another reason for the poor sales isThe "Black Myth: Wukong" promoted by Li Jiaqi is the WeGame version.

Previously, a blogger of Xiaohongshu bought Black Myth from WeGame for a bargain, and was ridiculed by his friends for a week. After he posted the news, he was ridiculed by everyone for several days.

"Playing Steam doesn't make you superior to others, but playing WeGame will definitely make you inferior to others"

"You will be happy to buy Monkey King on WeGame, because he will remember the days when he fought side by side with his second apprentice brother."

The main reason for this is due to restrictions on game version numbers. Elements such as blood, zombies, and skeletons are easily harmonized on WeGame, and female characters have more clothes than on other platforms.

Some games even disappear while you are playing them.

Currently, Black Myth on WeGame looks no different from other platforms, but it is uncertain about subsequent updates.

Of course, WeGame is also working hard to make changes and has added a new compensation guarantee. If the subsequent game ceases to operate, players who purchased the game within one year can apply for a manual refund.

But there is still a long way to go if we want to gain everyone's recognition.

03 Conclusion

10 million copies is not the end for Black Myth: Wukong.

Goldman Sachs predicts that Black Myth's sales on Steam are expected to exceed 20 million, with revenue approaching 5 billion yuan.If we add several other platforms, the number will be even more terrifying.

For a game that is destined to go down in history, no amount of "dirty water" can stop it from moving forward.

Your body and name will be destroyed, but the rivers and mountains will flow forever.