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In the midst of price wars, how can a car's market sincerity be reflected? Probably: price, price, and price!Star Era ES 2025 model, obviously listened to the advice!

On the evening of August 21, the Star Era ES 2025 model was officially launched, with a limited number of 1,000 international versions available for sale.The selling price was reduced by 4,000 yuan from the pre-sale price to 195,900 yuan.Further lower the entry threshold for car purchases and expand the value influence within 200,000 yuan.

The four versions launched include Pro version, Pro City Intelligent Driving version, Pro Four-wheel Drive version, and Ultra Flagship version. The prices of all versions have been reduced by RMB 10,000 compared to the pre-sale prices.The suggested price range is RMB 215,900 to RMB 299,900.The margin of profit is quite large.

What is bigger than a surprise is a big surprise

In addition to the sincere price, consumers who place an order for the Star Era ES 2025 model before August 31 will also receive seven major listing benefits including an "upgrade gift", "colorful gift" and "quality assurance gift" worth 39,000 yuan.

The above-mentioned listing rights given by the authorities are by no means a "false promise" but real value.

for exampleA 1,000 yuan deposit will be used as a "gift" to offset the purchase price of a 5,000 yuan vehicle; a lifetime warranty for the first owner worth 15,000 yuan;A free limited-time upgrade to the co-pilot's zero-gravity seat worth RMB 5,000; a special edition paint option fund worth RMB 3,000; and replacement subsidies of RMB 6,000/5,000 for original/non-original products.

Taking into account the above-mentioned limited-time car purchase rights, the actual selling price of the Star Era ES 2025 model is much lower than the book price, and even the quality-price ratio of the whole vehicle is much higher than that of popular new energy vehicles such as Xiaomi SU7, Zeekr 007, and Galaxy E8.

In other words, the Star Era ES 2025 model gives you a higher sense of value. It really fits the saying that when traditional large companies open the book, there is really no place for new forces.

In the article "When it comes out, those who bought it early and those who didn't buy it are all shocked!" pushed out last week, Bingge has made a detailed introduction and interpretation of the Star Era ES 2025 model in terms of safety, intelligence, space, driving control, performance, and battery life.

In terms of product strength, the Star Era ES 2025 model is as powerful as the Xiaomi SU7, Zeekr 007, "56E" and other models. It can even be said that the comprehensive product strength of the Star Era ES 2025 model is the first echelon in the industry, and it has the hard-core product strength to lead the industry upward.

At the press conference, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, said, "Creating a number of recognizable luxury brands around the world is the only way to become a powerful automobile country, and it is also Chery's long-term strategic goal.Star Era, in particular, must shoulder this mission and become the "Audi" and "Lexus" of Chery.

What Yin Tongyue said was by no means empty talk or clichés. The Star Era ES not only shoulders Chery's mission to rise higher, but is also an example of how independent brands can create high-end cars. As a high-end car under Chery, the Star Era ES has recently proved itself with its strength.

The 2025 model of Star Era ES is 6.36 times higher than the national standard.Super high speed 120km/hThree-car impact test, high-speed183km/hPerform extreme overtaking,220km/hThe flat road slalom and other events allowed us to witness the hard-core strength of the Star Era ES 2025 model.

The 2025 model is all-new, giving users a more valuable experience in the car, and the materials used also maintain the first-tier level of the industry. In addition to the limited sale of 1,000 international versions,Almost the entire series is equipped with 800V architecture and CATL's 5C super-charged battery.

Taking the 2025 Pro 100kWh as an example, the CLTC pure electric range of this version is 880km.It only takes 15 minutes to charge from 30% to 80%.Official data shows that the 2025 model of the Star Era ES will be515km of energy can be quickly replenished in 11.5 minutes.In other words, driving the Star Era ES on a long journey is as efficient and convenient as driving a gasoline car.

The more considerate thing about the 2025 model of the Star Era ES is that the intelligent configuration is directly decentralized, such as the city intelligent driving function equipped with laser radar.The Pro City Intelligent Driving 77kWh version has a starting price of 236,900 yuan.Compared with the Star Era ES 2024 or Xiaomi SU7, it shows more sincerity. Especially when smart driving is becoming the core competitiveness of new energy vehicles, Star Era has been able to judge the situation and keep pace with the times, meeting the rigid demand for smart driving.

How to choose the Star Era ES 2025 model?

Let's get back to our topic. There are 5 versions of the Star Era ES 2025. How should you choose and which one is right for you?

By comparison, we can see that the international version, which is limited to 1,000 units, has a high cost-effectiveness, but is far less attractive than the Pro version. This is because the former is a 400V platform and the latter is an 800V platform. The difference is that the Pro version charges faster and provides a better experience.

In addition, the international version of CLTC has a pure electric range of 605km, while the Pro version has a range of 680km and 880km. The latter has a longer range, which effectively reduces travel anxiety.

For those who are considering the ES 2025 model, it is recommended to start with the Pro version.Whether to choose the CLTC pure electric range of 680km (Pro 77kWh) or consider the 880km (Pro 100kWh) version depends on your personal budget.

After all, the Pro 77kWh (215,900 yuan) and the Pro 100kWh (245,900 yuan) have the same basic configuration, and the CLTC pure electric range differs by 200km.The price difference is 30,000 yuan.This is a perfect example of the saying that you get what you pay for. Whether you want a longer battery life or want to save 30,000 yuan, it all depends on your actual car usage and budget.

Comparison between Pro version and Pro City Smart Driving version, with the same configuration and range,The price difference is 21,000 yuan.The difference is the city intelligent driving with laser radar. The Pro version only supports automatic driving assistance on highways, while the Pro city intelligent driving version can achieve L2 level driving assistance on both highways and urban roads, providing a better travel experience.

In order to reduce the trouble of car purchase for consumers, the pricing of the Pro City Intelligent Driving Edition and the Pro Four-wheel Drive Edition with the same configuration and range is the same. In other words, with a budget of 236,900 yuan/266,900 yuan, do you want City Intelligent Driving or Four-wheel Drive?

In Bingge’s opinion, the answer to whether to choose the Pro City Intelligent Driving Edition or the Pro Four-wheel Drive is simple.

The reason given is,The Pro City Intelligent Driving Edition (rear-wheel drive) has a drive motor power of up to 230kW and can accelerate from 0 to 100 km/h in just 5.6 seconds; while the Pro four-wheel drive can accelerate from 0 to 100 km/h in as fast as 3.7 seconds.If we ignore the two-wheel drive/four-wheel drive control and simply compare the acceleration performance, Bingge believes that the 5.6-second zero-to-hundred acceleration (for the two-wheel drive version) is completely sufficient for daily driving.

Therefore, I prefer to recommend that you consider the Pro City Intelligent Driving version, which provides better driving assistance and improves travel safety.

The Ultra flagship 100kWh (top-end version) priced at 299,900 yuan does have everything covered, but with a price tag of nearly 300,000 yuan, it has a low cost-performance ratio and is not representative. Of course, if you are not short of money, you can order the top-end version.

After a comprehensive analysis, I believe my friends have made their own judgments. And the recommendations given by Bingge are:The Pro 100kWh priced at 245,900 yuan or the Pro City Smart Driving 77kWh priced at 236,900 yuan are both good choices.The former has a CLTC range of 880km, while the latter has urban intelligent driving, which makes city use more frequent, making travel smarter and safer.