news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

With Xiaomi SU7 surpassing Model 3 in sales, the mid-to-high-end pure electric sedan market has officially entered the "Warring States Period".

Among them, the most fierce competition is in the 200,000-level medium and large pure electric sedans. Whether it is the Xiaomi SU7 with full traffic, the rapidly iterating Zeekr 001, or Lynk & Co's first electric car Z10, they all want to get a piece of the pie in this market.

On August 21, the market welcomed another heavyweight player - Star ES. This new car has launched a total of 4 models, with an official guide price of 195,900 yuan to 299,900 yuan.

So, does Star Era ES have a chance to stand out from this red ocean?

Kung Fu Auto believes that with the support of the "science and engineering man" Chery, the Star Era ES has excellent product strength, and it has first-class standards in this class in terms of control, safety, intelligence and design.

Therefore, even if it is not a player that is born with "built-in traffic", it also has the destructive power to detonate the market.

(1) Make up for the "shortcomings", science and engineering men can also be good-looking

In the past, many of Chery's models have been labeled by users as "the car is good, but the design is not pleasing."

However, in the case of Star Era ES, the science and engineering man Chery has made up for this last "shortcoming" this time.

As a "super-powered, intelligent and aesthetic sedan", the Star Era ES adopts the aesthetic design concept of wind. The outline of the whole vehicle is smooth and natural, and the sloping back design highlights the sporty feel.

The more streamlined and dynamic shape makes its drag coefficient only 0.205 Cd, which is lower than the Model 3's 0.23 Cd, further increasing the vehicle's range.

In terms of body size, the Star Era ES has a length and width of 4945/1978mm, a height of 1467mm, and a wheelbase of 3000mm, which is also in the first echelon in the same class.

The ISD wind language interactive lights on the front of the car are not only highly recognizable, but can also display information such as charging level and pedestrian passing, and support steering projection effects, providing passers-by with more vehicle intention information to further ensure safety. This also brings the thinking of science and engineering men to the extreme.

It is worth mentioning that the Star Era ES also offers five body colors to choose from: Basalt Black, Light Sky Blue, Wilderness Green, Dawn Red, and Aurora Purple to meet the individual needs of users.

Among them, Dawn Red has ultra-high purity and saturation. The car paint it uses abandons the conventional aluminum powder substrate and is customized through vapor deposition. The outer layer is wrapped with silicone crystal oxide to reduce the activity of the metal, thereby achieving a bright and delicate texture.

At the same time, the PPG Ceramic® nano-ceramic varnish used in Morning Red has stronger scratch resistance, combining beauty and practicality.

Inside the car, the Star Era ES uses the Galaxy AI smart cockpit, which is full of technology. It adds the "Xiahong" interior color scheme, adopts an embracing design style, and is equipped with a narrow full LCD instrument panel and a floating central control screen.

Not only that, the Star Era ES also has a complete range of in-car safety features.

It achieves all-round protection for front and second-row occupants in the vehicle through integrated optimization and simulation of restraint systems such as seat belts, airbags, seats and steering columns, effectively reducing occupant injuries by approximately 30% during a collision.

At the same time, the Star Era ES comes standard with 7 airbags, while the Zeekr 001 and Lynk & Co Z10 come standard with 6. In addition, the upgraded rollover side airbags extend the pressure holding time to 7 seconds, continuously increasing safety.

Judging from the overall design of the Star Era ES, Chery, the science and engineering man, has not only ensured functionality but also made up for the shortcomings in the design, satisfying both the needs of users.

(2) Smart electronics are upgraded again, and science and engineering men need to give their peers a boost

While the appearance has been improved, the intelligent electric attributes of the Star Era ES have also been further enhanced, and it can even be said that it has performed exceptionally well.

In terms of the smart cockpit, the Star Era ES is equipped with the Galaxy AI smart cockpit, which is fully empowered by a large model and has communication capabilities that are closer to human natural language, stronger learning capabilities and interactive content generation capabilities.

For example, the AI ​​car assistant can quickly solve various car problems for users through conversations; the AI ​​secretary can use large models to record and intelligently summarize Bluetooth calls, create schedule reminders, and avoid work omissions.

In addition, there are AI voice reproduction and AI microphone-free karaoke, which bring more personalized and interesting experience to users. In addition, the entire series is equipped with UWB physical key + mobile phone key as standard, which realizes keyless entry, start and precise vehicle positioning, as well as convenient functions such as watch control and navigation to find the car.

Of course, for a high-end new energy pure electric car, intelligent driving is an indispensable part, and the Star Era ES will naturally not be left behind.

The new car is equipped with more than 30 high-performance sensors including lidar, and two NVIDIA Orin X smart driving chips, reaching the current first-tier level of intelligent driving in terms of hardware.

At the software level, this car supports high-speed/urban NEP assisted driving functions. Within the available area, users only need to set the navigation, and the vehicle can achieve point-to-point full-process assisted driving.

At present, the NEP assisted driving function of Star Era ES has covered national highways and urban highways/expressways. City Navigation has been opened in Shanghai and Wuhu. It is expected that City Navigation will be opened in more than 20 cities this year and map-free intelligent driving products will be gradually implemented.

At the same time, it also supports automatic parking, remote parking and full-scene memory parking functions, and supports memorizing parking routes up to 2km, allowing novice drivers to use the car without worries.

Finally, let’s talk about the power of this new car. As Chery’s “comfort zone”, the dynamic performance of the Star Era ES is naturally not inferior to any other car of the same level.

This new car has a dual-motor four-wheel drive with a maximum power of 353kW and can accelerate from 0 to 100 km/h in just 3.9 seconds.

At the same time, in terms of chassis tuning, the Star Era ES adopts a front high-level double wishbone + rear five-link suspension combination, which effectively improves the vehicle's grip and stability, and plays a key role in improving vehicle handling.

In addition, the new car is also equipped with a CDC electromagnetic shock absorption system and intelligent air suspension.

In terms of battery life, the entire Star Era ES series has a long battery life. The 77kWh CATL Shenxing battery can achieve a battery life of 680km, and the 100kWh CATL ternary lithium battery has a battery life of 880km, completely eliminating users' battery life anxiety.

In addition, with the support of the 800V high-voltage supercharging platform and 5C peak charging rate, the charging efficiency of the Star Era ES is amazing.

It only takes 10 minutes to replenish 900+ kilometers of range, or about 450km; and 11.5 minutes to replenish SOC 5%-80%. It really takes the time of a cup of coffee to "start with a full charge".

(3) Kung Fu Clap

Yin Tongyue, chairman of Chery Holding Group, said at the listing press conference that Star Era will become Chery's "Audi" and "Lexus", which shows how much importance Chery attaches to this model.

However, if Star Era ES wants to become a "spoiler" in this red ocean market, it still needs to work harder in marketing and other aspects. After all, "good wine needs no bush."

In any case, the Star Era ES allows us to see the technical strength of Chery, a science and engineering man, and its determination to continue to subvert the market.