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Come to Sanyuan Meiyuan to taste a cup of Liubiju 28 sauce milk tea, which will become another new experience to check in on Qianmen Street. On August 20, the Sanyuan Meiyuan Qianmen store opened, and the store is located in the Qianmen store of another time-honored Liubiju. When the Beijing Central Axis was successfully applied for World Heritage, the two century-old intangible cultural heritage time-honored brands joined hands to open a new chapter of integrating traditional skills with modern consumption in the Qianmen business district.

The reporter saw at the scene that the most popular products in the new store are the new co-branded milk teas, namely the Central Axis co-branded series "Richu Authentic Erbajiang Milk Tea" and "Suiwan Sesame Fenghua Jasmine Tea", both of which are currently priced at 9.9 yuan per cup. "Try what the Erbajiang milk tea that I grew up with tastes like." Two tourists were taking photos and checking in with a cup of milk tea, both of them felt it was quite fresh.

There are two Sanyuan Meiyuan stores along Qianmen Street to the south and Dashilan Commercial Street to the west, both of which are also bustling with customers. However, the reporter noticed that the two stores did not have the above two milk teas. According to the brand, the co-branded milk tea uses Jinghua original leaf tea and Sanyuan milk as raw materials, paired with Liubiju's authentic Erba sauce, and is currently only available in the co-branded store.

The reporter learned that the Sanyuan Meiyuan brand originated in the Qing Dynasty and has a history of several hundred years. The main products such as red bean double skin milk and palace cheese were originally royal delicacies, and later spread to the people and have been passed down to this day. Its "palace cheese making skills" have been selected into the city-level intangible cultural heritage list. The Liubiju brand began in 1436, and its "pickle making skills" have been selected into the national intangible cultural heritage. Classic products such as Erba sauce and black sesame sauce have always been loved by Beijing citizens.

The two time-honored brands have joined forces, which is also a way for the time-honored intangible cultural heritage brands to actively "break the circle" while "keeping the original" and seek new paths for transformation and development in the new consumption era. "Time-honored brands must also adapt to market changes and ensure that these brands that carry historical memories and cultural heritage are revitalized." A relevant person in charge of Shounong Group said.

Source: Beijing Daily Client

Reporter: Yang Tianyue

Process Editor: U071