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21st Century Business Herald reporters Xue Ruyun and Chen Zihui report from Shanghai

On August 17, the "2024 Asset Management Annual Conference" hosted by "21st Century Business Herald" and co-organized by Shanghai Pudong Development Bank was grandly held in Shanghai.

Xu Hong, vice president of Minsheng Financial Management, said at the roundtable forum that multi-asset investment in bank financial management is not only about increasing the allocation of assets of different categories, but also about increasing the allocation combination, transaction and strategy combination of various assets. In a low-interest environment, it is most important to improve customer experience and match the desired assets to suitable products. In the future, we want to try to guide investors from short-term products to long-term products through investor education, help investors obtain stable returns, and do patient financial management.

Regarding how to seize the opportunities in the current asset management market and meet the challenges, Xu Hong shared his views from three aspects: the liability side, the asset side and the product side of bank wealth management.

From the liability side, she pointed out that wealth management customers are basically the conversion of existing savings customers. Such customers have a low risk tolerance and require more capital preservation and appreciation than investment returns. Low-volatility, stable, and short-term products are more in line with their investment preferences. Therefore, bank wealth management needs to fully profile investors in the future, not only by dividing the risk categories from R1 to R5, but also by multi-labeling them according to their past investment experience, current allocation demands, richness, and understanding of the entire asset management market, so that they can develop suitable products in a targeted manner. At the same time, there is still a long way to go to continue to educate wealth management customers.