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On the evening of August 13, the 2025 model of Zeekr 001 was launched, but it was this car that completely broke the defense of Zeekr's old car owners. A photo of a Zeekr car owner holding a banner in the exhibition hall to defend his rights swept the social network: Xiaomi sharpened one sword in three years, and Zeekr sharpened three swords in one year. Zeekr Automobile, consumer fraud, betrayed the trust of car owners, 001 sold three generations in half a year, is it a blessing or not?

On the evening of August 13, Zeekr held a new product launch conference, and the 2025 Zeekr 001/Zekr 007 were officially launched. The price of Zeekr 001 is 259,000-769,000 yuan, and the price of Zeekr 007 is 209,900-299,900 yuan. The 2025 Zeekr 001 is the first to be equipped with Zeekr AI OS and Haohan Intelligent Driving 2.0, and some people even interpreted it as a declaration of war like Xiaomi su7.

However, it was the Zeekr 001 2025 model that made Zeekr old car owners unable to hold back, and Zeekr's official Weibo and official video account were attacked one after another. However, it is true that the involvement of Xiaomi and Lei Jun has a bad impact on Xiaomi. Some netizens said: Lei Lei said that he was under a lot of pressure.

On Weibo, many of Zeekr's Weibo posts were attacked, and Zeekr quickly closed the comments, but one can still see people cursing in the reposts: This crappy brand should go bankrupt, I don't even dare to comment, I haven't driven it for 2,000 kilometers and it's become an old model; Zeekr has been criticized all its life, and the 25 model is also a semi-finished product. Those who want to buy it should compare it with NIO's computing power. The computing power of 508 cannot be compared with NIO, and Zeekr's intelligent driving is really a mess, it is very dangerous, no matter how safe the car is, it will be useless if you are hit by an immature intelligent driving.

Zeekr Auto has been subjected to rights protection and even various verbal abuses from car owners. What is the reason behind this?Some people think that the upgrade of Zeekr 001 2025 model is too big to make old car owners feel upset: 1) It is not a Horizon chip, but uses NVIDIA DRIVE Orin chip 7nm process technology; 2) The computing power is as high as 508 TOPS, the top computing power; 3) It uses the latest Haohan Intelligent Driving 2.0 version to achieve end-to-end mass production.

The old car owner explained that the main reason was not the hardware upgrade, but because 1) from the perspective of the 25 models being upgraded, the 24 models at the beginning of the year were semi-finished products that were designed to preempt Xiaomi, and 50,000 new car owners became victims;

2) One month after the release of 25 new models, Zeekr executives denied the rumor about the new products and said that there was no plan to switch to smart driving, so many car owners placed orders. Now, as soon as the license plate is put on, it becomes an old model. This is naked harvesting of leeks!

On July 12, Zeekr Intelligent Technology CMO Guan Haitao clarified on his personal social media platform that the "new version 001 will be officially announced at the end of this month" was fake news. This made many potential users think that Zeekr 001 had no plans to change models in the near future and directly picked up the car. However, the result was a slap in the face.

I have to say that Zeekr knows how to use words. It’s not the end of July, it’s just postponed for half a month... I didn’t lie either.

In this regard, netizens have been cursing: Zeekr is probably the only car company that is hated by its competitors, rivals, and car owners. It is hated by everyone. Moreover, it took five months to sharpen its sword, which seriously weakened the rights of car owners.

There are even rights protection demands from car owners on the community platform: 50,000 yuan in cash compensation for 2024 car owners, 1,000 kWh of electricity per month, and a lifetime warranty on the entire vehicle; large payments within 7 working days, and compensation within 15 working days.

In the afternoon, Zeekr also responded, but the reply did not address any of the demands of old car owners, and the old models could not be replaced with the Haohan Intelligent Driving Solution. Lin Jinwen, vice president of Zeekr, said: We can understand the emotions of car owners. Zeekr is participating in market competition and must move forward.

Old car owners were upset and cursed, but some people thought: This is all market behavior. Everyone in the new energy market is doing this. It is a development period. Isn’t it normal to update technology and iterate products? Another netizen with a tricky perspective said: The old car owners are very dissatisfied, which shows that the new products have made obvious progress.

From this incident, we can see that my country's new energy vehicles have entered a stage of fierce competition. In the future, more car companies will fail and be eliminated by the market. Some netizens even estimated that there may be less than 10 companies that will survive in the future, and Xiaomi, BYD, Tesla, and Huawei are relatively certain to survive.

Although the complaints from Zeekr owners have intensified, the capital market may have seen the huge improvement of the new model and the optimistic outlook for future sales, and the stock price rebounded by 2.51%. However, since its listing, Zeekr's stock price has plummeted by 25%.

Zeekr went public in May this year. At that time, Jinshi Zatan wrote: Zeekr originally planned to raise US$1 billion, but ultimately raised US$368 million, a significant reduction of more than 60%; in August last year, the market valuation was as high as US$18 billion, but now the valuation is less than US$4 billion, a reduction of nearly 70% from the US$13 billion valuation in the A round.

At that time, Jinshi analyzed that Zeekr's prospects were worrying for several reasons: First, the company was positioned at the high end, but continued to burn money. From 2021 to 2023, it suffered losses of 4.514 billion yuan, 7.655 billion yuan, and 8.264 billion yuan, respectively, and its future profit prospects were bleak.

Second, the competition in new energy vehicles is fierce, and Zeekr faces many difficulties in breaking through: Zeekr delivered a total of 103,525 vehicles from January to July, an increase of 89% year-on-year, and the annual sales rate was about 45%, which still has a lot of pressure to achieve the annual sales target.

Third, Zeekr has always put its users first. This time, the old owners of Zeekr were stabbed in the back, which may backfire. The new car has many upgrades, but the basic base of old owners has been shaken.

An analyst from Wall Street Journal once said that while boosting sales, Zeekr also needs to maintain loyal users, which is a rich mine, especially in the current fiercely competitive environment of the new energy vehicle industry, as it determines whether each car company can go further in the future.