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IT Home reported on August 15 that Google held its annual hardware conference yesterday and launched new Pixel smartphones, Pixel Watch and Pixel Buds. At the conference, Google repeatedly mocked Apple in the fields of hardware and AI, and one of its remarks about privacy caused controversy.

Google released a number of new products, including Pixel 9 Pro, Pixel 9 Pro XL, Pixel Watch 3, Pixel Buds Pro 2 and Pixel 9 Pro Fold. The Pixel 9 series is equipped with Google's latest AI model Gemini, and has functions such as satellite communication and call recording.

At the press conference, Google compared its products with Apple products many times. Google emphasized that its AI function supports 45 languages, while Apple's Apple Intelligence only supports English and has not yet been widely launched. In addition, Google also mocked Apple's practice of using pre-recorded videos to demonstrate its products, saying that its own product demonstrations are all live broadcasts. Google also compared the Pixel 9 Pro series with the iPhone Pro series, saying that the former has no reduction in configuration, implying that the iPhone Pro Max has exclusive features. At the same time, Google showed a night shot comparison chart to emphasize the advantages of its own products.

However, Google's comments on privacy have sparked widespread doubts. IT Home noted thatThe company claims that Gemini will not send user personal data to third-party AI providers, in order to emphasize its advantages in privacy protection. However, a careful analysis shows that Google's statement is misleading.Google has not promised not to collect and use users' personal data, nor has it ruled out the possibility of using user data for targeted advertising or other commercial purposes.. Google only said that it would not hand over the raw data to other AI companies, but this does not mean that user privacy is protected.

9to5mac said that Google's move was intended to create a positive image, but there was a clear gap between its actual practice and its promise. Apple has adopted a different strategy, emphasizing local processing and privacy protection, and has cooperated with OpenAI to enhance AI capabilities while ensuring user data security.