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Reporter of China Business Network: Liu Songhui Editor of China Business Network: Wei Wenyi

On July 30, two commercial and residential land plots totaling 14.475 acres were listed for sale in Weiyang District of Xi'an. They are located east of Yongxing Road and on the north and south sides of Wei 27th Street. The total transaction price was 133.8 million yuan, and both were won by Xi'an Jiajiazhihe Real Estate Co., Ltd.

Tianyancha shows that Xi'an Jiajiazhihe Real Estate Co., Ltd. is wholly owned by Beihaojia (Xi'an) Real Estate Development Co., Ltd., which was established in December last year. The latter is affiliated to Beihaojia Real Estate, a residential development service platform established by Shell Group in July last year.

In the evening of the same day, Shell said in an interview with the Daily Economic News that it is currently in the early exploration stage, focusing on cooperation opportunities in first- and second-tier cities. The Xi'an "Wei 27th Street" project is a multi-party cooperation project of Beihaojia under the "1+2" ​​model (i.e. product solutions, as well as financial services and marketing services). According to the needs of the partners, Beihaojia provides C2M product positioning solutions based on big data support, as well as financial and marketing services. It is not an independent development project.

"This is the implementation of a new cooperative development project, not an independent development project." Beike said that Beihaojia is not positioned as a traditional real estate developer, but a data-driven residential development service platform, mainly providing comprehensive solutions in the "1+2" ​​model for owners, developers and other partners.

The net land areas of the above two plots are 5 mu and 9.475 mu respectively.Volume rateThe land transfer agreement clearly states that joint bidding is not accepted.

Both plots are located in the core area of ​​the North Second Ring Road in Xi'an, close to the Daming Palace National Heritage Park and less than 5 kilometers away from Xi'an Railway Station. The project is surrounded by residential areas with relatively complete commercial facilities. Although the plot is not large in size, it is a zero breakthrough for Shell's residential development service business.

In March this year, Beihaojia appeared in the land market for the first time and signed up to bid for the Airport Land in Shunyi District, Beijing, but failed to successfully acquire the land; in June, Beihaojia participated in the bidding for a plot of land on Hedong Road, Liwan District, Guangzhou, but the project was eventually won by Poly Development for a total price of 699 million yuan.

According to reports, the "Latitude 27th Street" project in Xi'an will be jointly developed by Beihaojia and Greenland Management. Greenland Management will be responsible for project construction and brand output, while Beihaojia will provide data-driven power.

However, Beike did not respond to this, and only told the reporter from Meike that the specific development, construction, management and operation of the project shall be based on the relevant information of the partner.

Daily Economic News