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The three major automakers have given up their "electric vehicle" goals!

2024-07-23

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According to multiple media reports, Porsche said on July 22 local time that although electric vehicles may account for more than 80% of Porsche's new car sales by 2030,But that is no longer the company's specific goal.Porsche said in a statement:The transition to electric vehicles will take longer than we assumed five years ago.", sales will depend on demand and the development of electric vehicles around the world.


The media pointed out that Porsche abandoned its electric vehicle sales target because electric vehicle sales in Europe and China, the world's largest auto market, were lower than expected. Before Porsche's official announcement, automakers including Mercedes-Benz, General Motors and even Tesla adjusted their electric vehicle sales targets due to lower-than-expected demand.

It is worth mentioning that on July 15, GM CEO Mary Barra made a statement at an event that cast serious doubt on the company's goal of having an annual production capacity of 1 million pure electric vehicles in North America by the end of 2025.We will not achieve the goal of 1 million vehicles for the time being., it’s just that the market hasn’t developed yet, but we will get there eventually,” Barra said at the event. “We will be customer-driven.”


In addition, at the end of February this year, Mercedes-Benz announced a slowdown in "full electrification". Mercedes-Benz CEO Ola Kallenius said that given that the popularity of electric vehicles has not met expectations, Mercedes-Benz will no longer plan to fully switch to electric vehicle sales in major markets before 2030. The core is that Mercedes-Benz is slowing down its pace of electrification. Ola Kallenius said that this adjustment was made because "customers and the market determine the pace of transformation." And Ola Kallenius remains cautious about the overall market in 2024, believing that the global economic situation and the development of the automobile market are in "an abnormal degree of uncertainty."