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A week after BMW raised its prices, on July 21, a reporter from 21st Century Business Herald visited a BMW store in Guangzhou’s Baiyun District. A salesperson said that his store sold “20 to 30 cars” in the first week after BMW raised its prices. “It’s a certain decline compared to the 150 to 60 cars sold last month, but it’s acceptable.”

The salesperson revealed that after the "low-price promotion" at the end of June, all the inventory cars of major BMW dealers have been sold out. Combined with BMW's production reduction policy, BMW will continue to adjust prices in the future.

A week ago, due to heavy losses in its stores, BMW clearly withdrew from the price war and began to "reduce quantity to maintain price" since July.

Take the i3 as an example. Its suggested retail price when it was launched was 353,900 yuan. In June, BMW was engaged in a price war, and the i3 was about 190,000 yuan, nearly 50% off the suggested retail price. On July 12, BMW officially announced its withdrawal from the price war. Combined with the preferential financial policies, the current landing price of the i3 35L is around 229,000 yuan, "with a price increase of 20,000 to 30,000 yuan." The above salesperson said, "In about two months, the i3 will rise to 260,000 yuan." This means that compared with the historical low, the i3 will rise by 70,000 yuan - equivalent to the price of a Volkswagen Polo.