2024-10-05
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here is the most professional and authoritative content series on korean cars and the korean car market on the internet, "korean car trends" issue 1356.
last month, the korean vehicle industry sold 105,448 units, the same as last year (-0.9%). with high interest rates and high prices continuing, sales failed to recover last month due to a reduction in business days during the mid-autumn festival holiday.
hyundai's sales were 45,167 units, a decrease of 0.5% from last year. nonetheless, with a gap of about 7,000 units behind kia, this year's first place is a foregone conclusion.
the models that led hyundai's results last month were the azera, santa fe and sonata. sales of azera were stable, reaching 6,120 units, a 25% decrease from last year, but ranking second. the santa fe ranked third with 5,314 units and the sonata ranked fifth with 4,890 units, contributing.
in august this year, sonata ranked first for the first time in 58 months. although it has stagnated slightly, sonata's performance is still good due to the influence of chinese-made taxi models (1,551 units). however, compared with august, when the proportion of taxis reached half, last month (31.7%) once again saw the power of vehicle models.
although the santa fe failed to surpass the competing model sorento (6,628 units), it took second place among domestic suvs. although there was controversy over the quality of the design in the early days of its launch, it has always been loved for its unique ample interior space and presence-filled appearance.
the dwindling number of electric car sales is distressing. the ioniq 5, which once occupied a central position, sold 1,172 units, the lowest sales volume since electric vehicle subsidies began in march this year.
kia's sales were only 38,269 units, a 13.8% decrease from last year, ranking second for two consecutive months. the cumulative sales this year are 401,212 units, which is further than hyundai motor (416,147 units).
sorento (6628 units) is the monthly sales champion. the sales volume of k8 after mid-term facelift (4724 units, +96.3% year-on-year) surged, showing a good trend, but morning (-48.5%), niro (-51.1%), ev6 (- many models such as 46.1%), ev9 (-89.5%), and lion (-15.9%) showed double-digit decreases, and the overall sales volume decreased.
after a good start with sales of 4,002 units in august, the newly launched electric suv ev3 began to decline last month with sales of 2,022 units. it remains to be seen whether sales will continue to decline this month amid a sharp decline in demand for electric vehicles.
the genesis brand has 1,638 units, exceeding 10,000 units for 11 consecutive months. it is no longer new for genesis to exceed 10,000 units per month.
the sales volume of the mid-term facelift g80 (3898 units) and gv70 (3343 units) increased significantly compared with last year, and the sales volume of the gv80 (2610 units) also increased sharply by 73.2%. all three models have maintained their well-received existing designs, improved their commerciality, and improved their interior design, which has been well received.
in contrast, the sports sedans g70 (202 units) and gv60 (34 units) performed poorly, with less than 250 units combined. even excluding the two models, genesis's monthly sales exceed 10,000 units.
renault korea, which had been ranked at the bottom for two consecutive months, rebounded to 5,010 units for the first time in a long time, rising to fourth place. thanks to the new car the brand new koleos.
gran coleos, which officially started being delivered to customers, led renault korea's performance with 3,900 units. what is even more encouraging is that the cumulative contracts for new cars far exceed 15,000. renault korea is likely to continue its upward trend until the end of this year.
fifth place goes to kg mobility. it increased by 11.5% year-on-year, but dropped one place due to the outstanding performance of renault korea.
like renault korea, kgm's performance is also led by the new car action. after the launch of the new car, torres (632 units), which was originally the main sales volume of kgm, remained stable. including the torres evx (287 units), there are less than 1,000 units.
south korea’s gm sales were 1,958, a decrease of 25.6% from last year. sales of most models have shown a downward trend. the trax crossover, which only had 1,145 units, increased to 1,444 units, and the trailblazer, which had 264 units, increased to 324 units. compared to this time last year, things remain bleak.