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to talk about the current general pattern of domestic new energy vehicles, it can be said that domestic brands are blooming, but narrowing the scope, that is, byd + new forces have become important forces. this status is not only reflected in technological innovation, but also in sales performance. it can be said that byd and a number of new car-making forces have driven the rapid iteration of domestic new energy vehicles in terms of electrification and intelligence.

among the new car-making forces, leapmo is a relatively special existence. this brand has been in an "obscurity" state since its establishment. up to now, the size of leapmo is far different from that of byd, and the price of its vehicles is about the same as that of byd. sales are not as high as ideal. of course, more importantly, the several important "wars of war" between the new energy vehicle field and new car manufacturing forces have not "brought along" leap motors!

however, in august, leapmotor achieved a monthly delivery volume of more than 30,000 vehicles. in the ranking of independent new forces, it was second only to ideal and wenjie. it can be said that leapmotor has achieved some success!

so here comes the question. from obscurity all the way to now with over 10,000 sales per month and small success, what exactly has leapmotor done right?

in fact, many brand bosses will boast about how far-sighted their previous positioning was after their companies have achieved success. however, we think it is inappropriate to use words like "insight" and "vision" to explain leapao's current market performance. too accurate, or useless, because the product is the best interpretation. through products, we can see the uniqueness, or success, of leapmotor in terms of model positioning, price setting, and technical routes.

leapmoor c11 is one of leapmotor’s flagship models, with sales reaching 6,878 units in august. for a new medium-sized new energy suv, such sales performance is obviously excellent. as the best-selling model of leapmotor, through this car, we can fully understand and understand leapao.

leapao c11 is a mid-seat suv with a length of 4780mm and a wheelbase of 2930mm. it is priced at 148,800-205,800 yuan, which is a very competitive price. as for leapmotor's products, the pricing logic is basically the same as that of the c11, that is, a higher level comes with a lower price, fully demonstrating the cost-effectiveness!

first of all, leapmoon c11 fully meets the needs of users in terms of battery life and energy consumption levels. let’s not talk about pure electric models. after many owners of extended-range electric vehicles buy their cars, they use pure electric driving for short-distance commuting, but most of them extended-range electric vehicles don’t have a long pure electric range, so they have to be recharged every time they run. this is very unfriendly to friends who don’t have a charging station at home! however, the leapmoon c11 extended-range version has a pure electric cruising range of up to 300 kilometers, which is quite capable of "running". for most users, it can even be used as a pure electric vehicle, allowing users to charge less and drive more purely on electric power. the "simple" goal is achieved.

the second is the smart driving system. in the impression of many friends, high-end smart driving may only appear in new energy vehicle products with a price of more than 200,000 yuan, but in the leapmo brand models, there are also cars with a price of more than 100,000 yuan! for example, the 185,800-yuan top-end model of the leap run c11 extended-range version is equipped with the inda orin-x smart driving chip, which has a computing power of 254tops, is equipped with lidar, and has the capabilities of high-speed noa and urban nca. supports automatic parking and remote control parking. for comparison, the lili l8 pro currently priced at 321,800 yuan is only equipped with a horizon journey 5 chip with a maximum computing power of 128tops and is not equipped with lidar!

the second is the size and space of the leapfrog. as we have mentioned before, the price logic of leapmo is that higher-level and larger models are equipped with lower-level prices. so this combination not only greatly enhances the cost performance, but also has more obvious size and space advantages at the same price. the length of the leapmo c11 reaches 4780mm, and the wheelbase reaches 2930mm. the ultra-long wheelbase gives this car a very generous second row of space. the legs are very wide and it is very comfortable to sit on! the byd song l top model, priced at 175,800 yuan, has the same length of 4780mm and a wheelbase of only 2782mm. there is still a gap in space layout.

the last thing is recognition. in the era of new energy vehicles, appearance is justice even more strongly, and leapmotor has established its own family-style design early on, so that vehicles running on the road have a strong identity. especially the through-type light group on the front face gives people the feeling of superman wearing sunglasses. with the frameless doors, the tail light group that echoes the headlights, etc., driving from a distance, at a glance, it is a zero-speed car. !

therefore, from a product perspective, whether it is a car or an suv, pure electric or extended range, leapmoon has brought the technical cost-performance and practical cost-effectiveness to a very high level, allowing consumers to truly buy better products at a relatively low threshold. new energy vehicle products with product strength. at the same time, we have also seen that liapao does not engage in gimmicks, does not step on competitors, and provides users with better products and consumer experiences in a down-to-earth manner. this can be said to be commendable in today's noisy new energy vehicle market, and it has allowed leapao to develop a low-key and solid brand and product reputation.

all in all, the current rise of leapmotor can be considered as a successful practice of long-termism in new brands. it is also the result of several years of continuous hard work in market segments and ultimately attracting more consumers to buy and recognize it through word of mouth! although the products of leapmotor are not as expensive as those of ideal and nio, and the leapmotor brand is not as big as byd, this does not prevent leapmotor from becoming a dark horse player in the domestic new energy vehicle market, and the future is promising.