ctrip friends club: the amount of travel consumption of the elderly people is three times that of the young people
2024-09-27
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
ctrip friends club wins 2024 dta digital tourism gold award
"users of ctrip friends club are mainly concentrated in first-tier and new first-tier cities, and their per capita consumption level is about three times that of young users." on september 24, at the ami2024·second china silver industry traffic channel matching conference, wang xinxin, general manager of ctrip’s agile project department and head of the old friends club, made the above statement, which reflects the huge potential of the domestic senior travel market.
ctrip friends club, a travel brand under ctrip that specializes in serving senior citizens, was officially launched in the first quarter of this year. currently, ctrip friends club has nearly one million users, and its overall gmv exceeds 1.6 billion yuan. wang xinxin said that the rapid development of ctrip friends club is inseparable from the strong consumption power of the elderly people and ctrip's in-depth insight into the travel needs of the elderly people.
in terms of basic user experience, ctrip friends will make aging-friendly changes to the online interface, such as increasing text size, enhancing color contrast, etc., and try to use streamlined and colloquial expressions in the content. in terms of special products and services, ctrip has teamed up with more than 1,600 hotels in more than 40 popular destinations across the country to launch products exclusive to the elderly. at the same time, ctrip friends club also provides targeted breakfast for two people and special experiences/services preferred by senior citizens to enhance their travel experience.
the "opinions on developing the silver economy to improve the well-being of the elderly" issued at the beginning of this year proposed to "launch a number of typical cases of elderly tourism development, expand and promote nostalgic tourism, youth tourism and other theme products" and "cultivate destinations for residential elderly care and carry out promotion of residential elderly care." activities" and so on, to further promote the development of the silver tourism market. according to predictions from authoritative institutions, in 2025, the number of young and healthy elderly people in my country with high travel rates and high tourism consumption is expected to exceed 100 million, and the tourism revenue for the elderly is expected to exceed one trillion. on the ctrip platform, in 2023, the number of ordering users over the age of 50 will increase by 90% compared with the same period in 2019, and the growth rate is far faster than that of users in other age groups.
the travel consumption of silver-haired people is not the stereotype in people’s minds. wang xinxin revealed that during the survey, it was found that most middle-aged and elderly people usually think that they are 5-10 years younger than their actual age. they do not recognize or accept old age. therefore, ctrip friends club is also committed to breaking the stereotype of the "sunset red tour group" and creating a new generation of "quality" travel services for seniors.
not long ago, the 2024 dta digital tourism awards announced the final awards in the three categories of product innovation, innovative marketing, and new media marketing. ctrip friends club stood out from many products and won the "gold award" of the product innovation award. the award judges believe that ctrip friendship club is the first standardized, large-scale and clustered middle-aged and elderly travel service brand in the country. it provides middle-aged and elderly tourists with a more high-quality, convenient and safe travel experience through integrated innovation and has a high reputation. sustainability has great market value in the current context of an aging society.
