kuaishou image festival officially kicks off, with all parties working together to create and explore new possibilities for images
2024-09-27
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new forms and new technologies are writing a new chapter in the imaging industry. in order to unlock more possibilities for images, the kuaishou image festival was launched in anaya, qinhuangdao from september 22nd to september 27th. through high-quality work screenings, light and shadow sessions, seaside markets and other links, it will provide creative people, brands, creators and users have built a platform for communication, display and cooperation, and work together to explore the infinite boundaries of light, shadow and creativity in the ai era. at the same time, the collection of online topical works has also started simultaneously. users can search #kuaishouimagefestival through the kuaishou platform, and select the track to submit entries among new imaging forces, fireworks special stories, and ai mirror future to participate.
multi-party in-depth conversation and analysisAIcontent marketing under the revolution
from september 22nd to september 27th, the offline part of the kuaishou video festival was held on the beach of aranya. on september 22, the "light and shadow conversation" salon with the theme of "human and ai share a new chapter in content creativity" was held. zeng qiao, founder and ceo of morketing group, pei xueke, head of kuaishou we studio, shi shuo, resident creator of keling ai director co-creation program and member of aigc art creation alliance, xu zhangye, founder and ceo of a and b, zhang jihong, cro of omg hongmeng media group, gathered at the beach to launch a feast of ideas on "what is good content creativity, how ai empowers content creativity, and brand marketing difficulties and opportunities under the ai revolution."
with the evolution of ai technology, ai marketing has also moved towards a broader and inclusive level. starting from the history and changes of digital marketing, and based on the application scenarios of ai in marketing, zeng qiao shared the application of ai in marketing content creation and management. she believes that the marketing application of ai in text, images, videos and digital people has brought about significant cost reduction and efficiency increase. marketers should use ai methods and tools to improve efficiency and empower marketing.
as the content creative team of kuaishou marketing department, we studio captures many touching brand moments on the platform and transforms them into wonderful stories. pei xueke took projects such as "500 hometowns" and "tieli and the chinese team" olympic short films as examples, and shared the studio's approach to using images for brand expression, that is, upgrading and recreating the content of the kuaishou platform itself. at the same time, we continue to explore users’ personal expressions and refine and innovate. “we hope that in this way, the kuaishou community and society will have a deeper and broader connection, and that kuaishou veterans will have a sense of honor.”
as the creator of keling ai, shi shuo unveiled the mystery of aigc-assisted audio-visual content creation based on his own creative cases and practical experience. he said: "a good ai tool can not only provide inspiration to creators, but also have a certain degree of controllability." during the roundtable forum, zhang jihong said that communicating with consumers increasingly needs to resonate with their emotions, and ai can produce diverse content and impress the audience from different perspectives. "thoughtful, logical, and experienced workers will use ai technology to control the output like commanding thousands of troops." xu zhangye also believes: "creation itself is a process of recombination of old elements. the emergence of ai allows us to perform infinite recombination more quickly."
release“will arrest people”connect online and offline to explore the diverse charm of image creativity
in order to bring everyone to experience the charm of creative content up close, from september 22nd to 27th, kuaishou video festival will showcase high-quality works from creative teams, kuaishou experts and aigc offline. at the same time, the kuaishou image festival released the pilot film "the images here can catch people", which interestingly presents the daily life of "catching people", the moments of "catching people" on the field, the "catching people" short play of the boss, and the "catching people". ai creation demonstrates the strong appeal and appeal of the integration of life and creativity, allowing the audience to experience unexpected new image possibilities.
the kuaishou image festival ip solicitation activity is also launched online on the kuaishou platform to provide exposure channels for more high-quality works. the event has three major content themes: mirror the future, youth motivation, and fireworks life. it is soliciting high-quality video works shot by professional creative companies, director teams, etc., multi-themed works by high-quality kuaishou creators, and works created using keling ai technology. . advertising gate chairman & ceo lao bo, ggn ceo wu dongmian, director yoko, and topic&loong founder & cco long jieqi served as creative tasting officers for this event, working together to discover good content and explore more outstanding creators .
as a leader in the short video field, kuaishou continues to explore the infinite possibilities of images based on the platform’s unique diverse content ecosystem. the kuaishou image festival deeply connects online and offline, forming a content creation event that sweeps the entire platform. it not only accumulates creative content ip with platform characteristics, but also injects new impetus into the development of the imaging industry through iteration of ai technology capabilities and upgrading of content ecology. lead the new trend of brand marketing with more high-quality works.
