a large number of mid-sized suvs will be launched in september. what are the advantages of avita 07?
2024-09-27
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among the fancy calls from changan zhu huarong, nio li bin, xpeng motors he xiaopeng, and byd li yunfei, the avita 07 was launched on september 26, priced at 219,900-289,900 yuan.
this is one of the five new medium-sized suvs launched this month. the other four are ledo l60, jikrypton 7x, zhijie r7, and zhiji ls6. these models all have a common goal, which is to kill model y.
in fact, i don’t really want to kill tesla, it’s just that we are in the same price range, and this price range is the most mainstream consumption range shown in various research reports, so we will always face each other when we meet on the same road. at the same level of more than 200,000 yuan, they have their own moats. for example, ledo can enjoy part of nio's energy replenishment system, the high-performance genes of jikrypton 7x based on the vast architecture, the huawei halo of zhijie r7, and the four-wheel steering of zhiji ls6. of course, the avita 07 launched this time is also very strong, with the endorsement of huawei smart driving ads 3.0 and catl shenxing battery. the biggest difference between it and the other four mid-size suvs is that it only has an extended-range version, which is hardly an advantage.
according to data from the passenger car association, in the first eight months of 2024, sales of extended-range vehicles have reached 749,000, accounting for 12% of new energy vehicles. in the first eight months, among all new energy vehicle categories, sales of extended-range vehicles increased by 167% year-on-year, sales of pure electric vehicles increased by 39%, and sales of plug-in hybrid vehicles increased by 90%. the sales volume of extended-range vehicles is four times the growth rate of pure electric vehicle sales.
in appearance, avita 07 takes an elegant and high-end route, which is obviously different from the styles of several other competing products. it continues the family design, and the semi-encircling lines formed by double-layer led daytime running lights make this car highly recognizable. the side of the body is equipped with hidden door handles as standard. the body lines are smooth, and the roof line drops slightly, seamlessly connecting with the rear profile.
in terms of interior, avita 07 focuses on luxury. high-end models have a four-screen surrounding cabin, including a 15.6-inch central control screen, a 35.4-inch 4k remote screen, and dual 6.7-inch streaming media exterior rearview mirror screens. matching huawei hongmeng 4.0 ecosystem. the lines of the entire dashboard area echo the semi-enveloping lines formed by the exterior daytime running lights inside and out.
in addition, the car is equipped with dual zero-gravity massage seats, british treasure 25 speakers, electric sunshades, foldable electronic exterior mirrors, qiankun zhijia ads 3.0 (with 192 lines of lidar, the longest detection range reaches 250m , 27 smart driving sensors in the whole car, four-layer perception system and 27 smart driving sensors in the whole car, four-layer perception system), etc.
in terms of power, avita 07 provides extended-range and pure electric versions. the extended-range version uses avita kunlun range-extending technology and is equipped with a power system composed of a 1.5t range extender and a motor. it provides two-wheel drive and four-wheel drive. the two drive versions correspond to cltc pure electric cruising ranges of 230km and 220km respectively; the pure electric models are also divided into two-wheel drive and four-wheel drive versions, with cruising ranges of 650km and 610km respectively.
in fact, when looking at avita 07 and several other competing products from conventional dimensions such as sanden and smart driving, it is not possible to clearly differentiate between them. most of the time, the charging speeds of each company are similar, and the smart driving performance is also at the same level. as for the slight difference in extreme situations, it is of little reference significance for users.
what can impress users is more labels. among them, some products are more suitable for home users, and their features are also more comfort-oriented, such as the ledo l60. zhiji ls6 is suitable for those users who want both and are curious. after all, not many people dare to use four-wheel steering and turn around on the spot.
after experiencing the avita 07 before, the tone of this car is obviously to please people who have a higher pursuit of quality of life, and it is more elite. it will most likely not be the first car for a family or individual. according to the information disclosed at the press conference, 78% of avita’s current customer structure is for additional purchases or replacements; 70% have a bachelor’s degree or above. to put it more bluntly, his customer group is those who are a little "pretentious" and hope to package themselves with the high-end tone of this car. therefore, it is not difficult to infer that its main focus should be on china’s first-tier cities without paying too much attention to the sinking market.
avita 07 is the brand's third model and its first model to enter the most mainstream consumer range. given that its current market position is not considered mainstream, 07’s burden is not light.
according to information disclosed by changan automobile chairman zhu huarong, avita will enter 50 countries on five continents in 2025, reach annual sales of 500,000 vehicles in 2030, and become a world-class high-end new luxury brand in 2035.
before that, avita should probably aim to become a first-tier player in china.
the paper reporter zhou chunlin
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