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auto-first｜samar from shanghai

zhijie r7, another new car released by huawei.

on september 24, huawei held an autumn all-scenario new product launch conference and released the first hongmeng zhixing coupe suv zhijie r7, priced from 259,800 yuan. starting from the askjie, the four-jie models created by huawei and various car companies have begun to usher in a period of intensive product launch.

in fact, this is the third time that the zhijie r7 has appeared at a large event recently. the first time was during the chengdu auto show, when richard yu, executive director of huawei, chairman of the terminal bg, and chairman of the intelligent automotive solutions bu, and yin tongyue, chairman of chery automobile, supported the zhijie r7; the second time was at the launch of the large five-seater wenjie m9, when the zhijie r7 started pre-sale; the third time was on september 24, when the zhijie r7 was officially launched.

as the first pure electric coupe suv under hongmeng intelligent driving, zhijie r7 is a car that huawei and chery have high hopes for, and is known as the hongmeng version of model y. it can be seen that zhijie r7 is not just as simple as impacting the throne of tesla model y.

yu chengdong was still talking at the launch site. during the launch of zhijie r7, there were several interesting points:

first, when talking about intelligent driving, yu chengdong used the term "gap-like leading". considering the rumors that tesla fsd is expected to be launched in the chinese market in 2025, it can be seen that huawei and tesla are not only competing with each other on this card, but huawei's intention is even clearer, which is to be the first and influence the minds of users at the first time.

second, there are many popular models of the same type. chinese automakers are now besieging tesla model y with the zhijie r7. but among all the products, the zhijie r7 is the most expensive and the largest.

although yu chengdong compared it to model y, it is clear that compared with a number of domestic products, huawei has abandoned the low-price strategy and has charged a premium for brand and technology in line with its mobile phone pricing strategy. yu chengdong said at the press conference that at least this year, the zhijie r7 is losing money, with a loss of about 30,000 yuan per car sold, and he hopes that it will not lose money after the subsequent increase in volume.

in addition, according to yu chengdong, as of the start of the press conference, zhijie r7 had received more than 30,000 intention orders.

third, yin tongyue, chairman of chery automobile, expressed his support for zhijie r7 in a video. he said that zhijie is chery's "first priority strategic" project, and has invested tens of billions of yuan and a research and development team of thousands of people. chery has arranged the best factories and the best teams to the research and development, production, manufacturing and service guarantee system of zhijie products.

it seems that the zhijie r7 is still the expected candidate to bear the fate of a hit, and huawei officials have repeatedly used the word "revolution" to represent the subversion of model y.

let’s look at the products specifically.

the most important labels of zhijie r7 are: equipped with huawei qiankun intelligent driving ads 3.0, "full-blooded" tuling chassis, hongmeng cockpit 4.0, and cltc pure electric range of up to 802km.

in terms of body size, the new car has a length, width and height of 4956/1981/1634mm and a wheelbase of 2950mm. in comparison, the length, width and height of tesla model y are 4750/1921/1624mm and the wheelbase is 2890mm.

at the press conference, yu chengdong asked the staff to take out 7 suitcases and 6 backpacks directly from the trunk, demonstrating the extra-large capacity of the zhijie r7 trunk and the space in the front trunk.

in terms of intelligent driving, the zhijie r7 is equipped with huawei's ads 3.0 advanced intelligent driving system, which is the first to apply a new end-to-end architecture and has "human-like thinking and decision-making capabilities". the comprehensive perception of panoramic information can predict real-time behavior based on scene understanding, realizing the function of "driving by itself when getting on and parking by itself when getting off".

the entire series of new cars are equipped with huawei driveone 800v high-voltage silicon carbide power platform, with the fastest acceleration from 0 to 100 km/h in 3.9 seconds, and the 100km/h-0 braking distance is only 34.7 meters. the moose test achieved a score of 82.3km/h.

the new car is equipped with huawei's full-blooded tuling chassis and the first active cornering control. through braking, power torque vector distribution, and dual-motor four-wheel torque power control, it can accurately track, reduce push, and prevent vehicle instability. the stability is 3% higher than tesla model y and 18% higher than bmw x6.

in terms of power, the new car will adopt pure electric drive, providing single-motor rear-wheel drive and dual-motor four-wheel drive options. the single-motor version has a maximum power of 215 kilowatts, and the dual-motor version has a maximum power of 365 kilowatts. the maximum speed is 200km/h.

in terms of battery life, the pure electric range under cltc conditions is 646km, 667km, 775km and 802km respectively.

in terms of interior layout, the zhijie r7 is also equipped with "refrigerator, color tv, large sofa". at the same time, it is also equipped with a zero-gravity seat for the co-pilot, 18-way electric adjustment, 10-point comfortable massage, 340mm extra-long leg rest, double-layer heat-insulating and silent glass windows, panoramic skylight, electric sunshade and other configurations.

in terms of color matching, there are six body colors: phantom purple, sunlight blue, metropolis red, gilded black, space gray and ceramic white, and four interior colors: white sand apricot, amber brown, sparrow feather red and truffle brown.

qishiguan: several selling points

specifically for zhijie r7, there are three selling points: larger size, huawei ads3.0 intelligent driving empowerment, and hongmeng intelligent driving.

but at the same time, there are many competitors, including model y, xiaopeng g6, zeekr 7x, zhiji ls6, lynk & co 09, ledao l60, bmw x5, bmw x6, mercedes-benz gle and other new energy coupes and luxury brand coupes of the same level, all of which are eyeing this market segment and have their own killer features.

yu chengdong also mentioned at the scene that zhijie r7 is benchmarking model y according to the standard that exceeds model x. according to the latest data from the china passenger car association, model y sold more than 45,000 units in china in august, and the second-ranked model was only a fraction of model y.

therefore, it is not easy for zhijie r7 to stand out in the jungle. fortunately, hongmeng zhixing has begun to make efforts.

in the view of auto-first, the brand and benefits of hongmeng intelligent driving are becoming stronger. first, the entire series of hongmeng intelligent driving models have begun to transition to the ads 3.0 era; second, hongmeng intelligent driving has begun to penetrate into more market segments, and its product layout has gradually taken shape, and it has begun to demand sales from the market.

some securities companies believe that the scale effect of huawei's smart selection model (hongmeng intelligent driving) has initially emerged. with the further expansion of the model matrix and the further improvement of delivery, the profitability of the smart selection model and the car bu itself is expected to improve rapidly. huawei is becoming one of the important choices for car companies to move towards high-end intelligence. next, it depends on how the market performs.