continuous waves: byd aims to achieve 400,000 monthly sales, has saic-gm-wuling reversed its slump?
2024-09-24
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
in august, the total sales of traditional new energy vehicles increased by 110,000 units month-on-month to 671,000 units, setting a new historical high again; in particular, byd's monthly sales reached 400,000 units, accounting for nearly 40% of the new energy passenger car market. in august, saic-gm-wuling's new energy vehicle sales exceeded 60,000, with significant increases both year-on-year and month-on-month, squeezing out changan to join the top three traditional new energy vehicles, reversing the previous long period of sluggishness.
in august, the penetration rate of new energy passenger vehicles exceeded 50% for the second consecutive month, becoming the biggest driving force for the growth of the auto market. among them, traditional new energy brands set a new monthly sales record, especially byd, which accounted for nearly 40% of the market share.
in the top 10 ranking of new energy vehicle manufacturers' retail sales in august released by the china passenger car association, traditional brands continued to occupy 7 seats, but their combined sales increased by 57.7% year-on-year and 110,000 units month-on-month to 671,000 units, setting a new record again, with a market share of 65.4%. from january to august, traditional new energy vehicles still had 8 brands on the list, with a combined sales of 4.026 million units and a market share of 67%.
in this regard, cui dongshu, secretary-general of the china passenger car association, said that with the further implementation of the national scrapping and renewal policy and the introduction of local old-for-new policies, terminal prices have begun to stabilize after the country proposed anti-involution, and consumer enthusiasm in the new energy vehicle market has been further stimulated, showing a trend of continued strengthening in the second half of the year.
it is worth noting that with the substantial increase in the overall scale of traditional new energy, the sales rankings of automobile companies have been changing frequently in recent months, which to a certain extent shows that the competition in the new energy vehicle market is becoming increasingly fierce.
in comparison, byd and geely still maintain a relatively stable ranking, firmly occupying the top two positions. among them, byd's sales in august reached 380,000 units, just one step away from the 400,000 mark, driven by a number of new models and the old-for-new policy; its market share also reached 37%, close to 40%.
recently, li yunfei, general manager of byd group's brand and public relations department, posted on weibo that byd's total number of employees has exceeded 900,000, of which nearly 110,000 are technical r&d personnel, making it the automaker with the largest number of r&d personnel in the world. in the industry's view, with the increasing competition in the auto market and even many automakers starting to lay off employees, byd's total number of employees, especially r&d personnel, has grown against the trend, highlighting that the continuous accumulation and improvement of its technical strength and innovation capabilities are behind its performance growth.
in august, saic-gm-wuling's new energy vehicle sales exceeded 60,000 units, with significant increases both year-on-year and month-on-month, squeezing out changan and becoming one of the top three traditional new energy vehicles, breaking the previous long-term slump. industry insiders analyzed that saic-gm-wuling has always been good at creating popular models, but once popular models are difficult to adapt to market changes, their sales will also be greatly affected, and a vacuum period will appear.
recently, saic-gm-wuling has formulated a strategic development direction of "upward brand, upward product, and upward scale". in the view of zhou yan, general manager of saic-gm-wuling's brand and communication, the newly launched wuling starlight s is the most powerful and upward product among wuling's silver-label products.
on august 28, wuling xingguang s rolled off the assembly line as the 2 millionth new energy vehicle of saic-gm-wuling. compared with the five years it took to complete the first million vehicles, saic-gm-wuling's second million vehicles took only two years. zhou yan said, "from this data, saic-gm-wuling's new energy vehicles have achieved an upward trend in terms of overall scale."
in addition, seres and chery continued to maintain a doubling of sales. in august, seres' sales increased by more than 9 times year-on-year, while chery's sales increased by more than 2.5 times. since the beginning of this year, seres has maintained a significant growth in sales thanks to the wenjie series of products jointly developed with huawei. its wenjie m9 has achieved a cumulative order of more than 140,000 units in 9 months after its launch, winning the title of "sales champion of models over 500,000 yuan".
with the increase in sales, seres has also been active in the capital market recently. on september 13, seres issued two announcements. one is that it plans to increase its capital by 5 billion yuan, increasing the registered capital of its wholly-owned subsidiary, seres auto, to 9.96 billion yuan; the other is that it plans to acquire 100% of the equity of chongqing liangjiang new area longsheng new energy technology co., ltd. at a price of 8.164 billion yuan. on september 20, seres also disclosed a major asset purchase report (draft), seres auto plans to purchase 10% of shenzhen yinwang held by huawei technologies in cash.
since entering the list in march this year, chery has also maintained a doubling trend and achieved comprehensive growth in the "four tracks" of new energy, fuel vehicles, domestic and foreign markets. in the 2024 fortune global 500 list released by fortune on august 5, chery holding group entered the list for the first time, ranking 385th, adding another fortune 500 company to china; in the 2024 rankings released by jd power recently, chery also won three "independent firsts".
in contrast, joint venture brands still failed to reappear on the list. according to the data from the china passenger car association, the retail share of new energy vehicles of mainstream domestic brands in august was 73%, an increase of 3 percentage points year-on-year; the share of new energy vehicles of joint venture brands was 3.8%, a decrease of 1.4 percentage points year-on-year. among joint venture brands, volkswagen group china and volkswagen group south still maintained their lead. in august, the two companies wholesaled a total of 19,968 new energy vehicles, accounting for 50% of the mainstream joint venture pure electric models.
regarding the future market development, the china passenger car association believes that with the steady efforts of the national scrapping and renewal policy and the local trade-in replacement policy, coupled with the effects of the "mid-autumn festival" and "national day", the auto market will show a high-speed growth trend in september, and the "golden september" effect will be significant. it is estimated that the retail sales of new energy passenger vehicles in september will be around 1.1 million, a year-on-year increase of 47.3% and a month-on-month increase of 7.3%, with a penetration rate of about 52.4%. (china economic net reporter guo tao)
source: china economic net
