refined supervision of internet advertising
2024-09-23
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
recently, the state administration for market regulation issued the "guidelines for the enforcement of internet advertisement identifiability", emphasizing that internet advertisements must be clearly identifiable to avoid misleading consumers. the guidelines specifically point out that behaviors such as consumer reviews that are not clearly marked as "advertisements" and include shopping links will be investigated and punished.
with the continuous evolution of internet advertising, especially the rise of social media, advertising and content have been clearly integrated, making it more difficult for management departments and users to distinguish advertisements. regulatory authorities are also following up with corresponding measures in a timely manner, from the "advertising law of the people's republic of china" to the "internet advertising management measures", continuously strengthening the regulation of the responsibilities and obligations of advertisers. however, the innovation of advertising forms is often faster than regulatory measures, especially the personalization and concealment of internet advertising, which makes management face great challenges. in addition, internet advertising involves multiple entities such as advertisers, advertising platforms, and network operators. the blurred boundaries of responsibility further increase the complexity of supervision.
the smarter internet advertising is, the more refined and intelligent supervision is needed. technological advances have also provided new supervision tools. for example, artificial intelligence and big data analysis technologies have made it possible to automatically detect and mark advertising content, improving the efficiency and accuracy of supervision. regulatory authorities should make good use of these technical tools and effectively weave a dense regulatory network.
as the main channel for advertising, platforms also need to strengthen their responsibilities, strictly implement relevant regulations, and incorporate them into operational norms. while strictly reviewing the content of advertisements, it is also the responsibility of platforms to work closely with regulatory authorities and provide necessary data support.
relevant departments should guide industry associations to formulate self-discipline norms, require enterprises and related entities to operate in good faith, and actively identify advertising content. it is necessary to provide users with smooth channels, encourage supervision and feedback, and jointly promote internet advertising governance. only by jointly exerting management norms, technical empowerment, industry self-discipline and public participation can we refine supervision and build a healthier and more orderly network ecosystem. (source: economic daily author: lin zixiao)
for more information or cooperation, please follow the official wechat account of china economic net (name: china economic net, id: ourcecn)
source: economic daily
