news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

on september 20, techweb and glodon reported today that bmw's sales fell sharply after the price increase, and it is now "restarting" the price war and slashing the prices of its models to achieve this year's sales target.

the report said that the reason why bmw returned to the price war this time was mainly to seize the market window. the price of bmw's flagship pure electric model i7 has been reduced by 38% in many 4s stores in china, with the highest reduction reaching 555,000 yuan (2023 xdrive60l, original price 1.459 million yuan), and the bare car price has reached 663,400 yuan (2023 edrive50l, original price 949,000 yuan).

prior to this, bmw had tried to increase its profit margins by raising prices, but this strategy was not recognized by the market and instead exacerbated the trend of declining sales. data showed that bmw sold 34,846 new cars in august, a 42% drop from the same period last year, a decrease of more than 20,000 vehicles.

according to previous reports by it home, in july this year, it was revealed that due to price wars, stores suffered serious losses, and bmw would stabilize prices by reducing sales volume to ease store operating pressure.

in response to rumors that bmw china will withdraw from the price war, bmw china responded at the time that in the second half of the year, bmw will focus on business quality in the chinese market and support dealers to make steady progress.

however, during this year's chengdu auto show, bmw group greater china president and ceo gao xiang said, "the current price war is unhealthy and unsustainable for automakers, consumers and dealers." bmw officials have not made any adjustments to the suggested retail price recently. the main measure taken is to give dealers more flexibility in the second half of this year. they can independently determine the terminal retail price when selling according to market conditions, and the manufacturer has no right to intervene.