the documentary "potala palace" is popular, and its cultural charm can transcend time and space
2024-09-12
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the tibetan new year in 2021 falls on the same day as the lunar new year. on new year's eve, fireworks roared across the night sky, accompanied by the distant sound of buddhist horns from the potala palace. the story of the first episode of the documentary "potala palace" "forging civilization" began. "potala palace" was exclusively broadcast on tencent video on august 6 this year. so far, it has achieved good broadcast results, the platform is extremely popular, and the audience has given it good reviews.
behind it is the efforts of the main creative team for more than three years to tell the story of the potala palace. this summer, "potala palace" has set off a wave of attention to the history of the potala palace and even tibetan culture. in addition to documentaries, more moving stories about the spread of ethnic culture are quietly happening.
the potala palace resonates with the audience
the large-scale tibetan humanities documentary "potala palace" produced by tencent video and tiancheng jiahua is divided into seven episodes, using 4k ultra-high-definition shooting, combining 3d with hand-drawn animation. the film takes the creation and maintenance of the potala palace as the core clue, taking into account the grand narrative and the details of the little people, and vividly tells the vivid story of the creation, inheritance and protection of national culture.
potala palace
the potala palace is an important part of the national ethnic affairs commission's "100-episode special documentary: a journey of national culture", and was selected into the national radio and television administration's online audio-visual program creation and dissemination project. it was created by a chinese-tibetan cooperation team over three years. the documentary comprehensively covers the potala palace's historical context, architectural wonders, precious cultural relics, artistic treasures, humanities and folk customs, natural environment protection, and modern life changes, and deeply shows the brilliant pearl of human civilization created by generations of people with hard work, outstanding wisdom and unique aesthetics.
since the opening of user reservations on tencent video, "potala palace" has maintained a high level of attention, with a high score of 9.6 on tencent video. after its official launch on august 6, the popularity value quickly exceeded 14,000, becoming the first documentary on the platform to exceed 14,000 in 2024. the film continues to top the tencent video documentary channel hot list, hot search list, humanities list, and domestic list.
the film specially invited actor hu ge to do the mandarin dubbing. earlier this year, hu ge starred in the hit tv series "flowers" and won the magnolia award for best actor for his performance in "flowers". his dubbing became one of the highlights of "potala palace" and was well received by the audience after it was broadcast.
with the support of the tibet autonomous region radio and television station, the tibetan subtitles and tibetan dubbing of "potala palace" were also released simultaneously on tencent video. in the comment section of the documentary, many netizens praised the chinese-tibetan bilingual dubbing and subtitles as "very thoughtful."
the interior structure of the potala palace
as a high-quality documentary work, "potala palace" has resonated well with the audience in both form and content. some viewers wrote their impressions and analyzed the commentary in the film from the perspective of historical knowledge and literature, some analyzed the film's photography techniques, composition design and color matching from the perspective of aesthetics, some appreciated the characters and narrative methods in the film from the perspective of the overall story, and some appreciated the original music in the film from the perspective of music.
in addition, the popularity of "potala palace" has also triggered a wave of netizens' attention to the history of the potala palace and even tibetan culture. for example, topics such as "the aesthetic shock of the potala palace", "you must experience the sweet wall once in your life", and "why is the wall of the potala palace built with grass" have become hot searches on weibo and have aroused heated discussions on major social media platforms.
tell the story of the potala palace well
the "sweet wall" that netizens want to experience is actually a maintenance work for the exterior of the potala palace. the potala palace is mainly composed of the white palace with white walls and the red palace with red walls. in order to keep the red and white walls bright, the potala palace management office organizes staff to maintain its exterior during the transition from autumn to winter every year. the public can also participate in this activity.
workers are making paint for the splash wall
the liquid splashed on the wall is made of milk, white sugar, brown sugar and other materials mixed in other materials, hence the name "sweet splash wall". its main function is to make the wall powder more sticky and less likely to fall off.
weaving yak curtains under the potala palace
the documentary "potala palace" tells many stories similar to the "sweet wall", such as collecting white horse grass, transporting loess, and looking for yak wool curtains, etc. these stories artistically reflect the plateau people's simple love for the potala palace and their simple cultural protection awareness, and present the leapfrog development and vicissitudes of tibet under the guidance of the party's tibet governance policy in the new era.
li decheng, deputy director general of the china tibetology research center and chief editor of the documentary
li decheng, deputy director general of the china tibetology research center and chief editor of the documentary, believes that the theme of "potala palace" revolves around promoting culture and serving society, and its connotation is very profound. the documentary reflects the historical fact that under the leadership of the communist party of china, tibetan culture and potala palace culture have been inherited and protected, and deeply reflects the patriotic spirit of the tibetan people of all ethnic groups around the potala palace who love their motherland and build their homeland.
in order to tell the story of the potala palace well, the creative team made a lot of efforts from the early stage of filming to the later stage of editing. zhang zhaowei, the chief director of the documentary "potala palace", said that in the process of post-production, he used the "fu bi xing" technique in classical literature to arrange and edit the story.
"for example, in the fifth episode, weaving blessings, we first showed everyone the auspicious symbols on the yak curtains. as the narrative unfolded, we used metaphors and metonymy to show the herders' weaving techniques, which also involved the integration of han and tibetan cultures. this is like the 'comparison' in literary works."
zhang zhao, post-production director of the documentary "potala palace"
zhang zhaowei introduced that the overall idea of the documentary is to use characters to drive history, use actions to drive narratives, establish empathy that transcends time and space, and transcends classes. virtual space and physical space are intertwined, leading from daily life to the level of spiritual values, and ultimately pointing to good thoughts, hope and the present.
judging from the broadcast effect, the narrative of "potala palace" is undoubtedly successful. the overall style is in line with the cultural temperament of the potala palace and the viewing preferences of ordinary audiences. some netizens commented: it is very good. it is called potala palace but it does not only talk about the potala palace. instead, it uses the palace as a guide to talk about the culture and ecology, past and future of the entire tibet.
more than just a documentary
each episode of the feature film of "potala palace" is about 50 minutes long. in addition to this traditional long video format, the producer also edited a concise version of each episode of less than 15 minutes. the concise version is shorter and faster in rhythm, and the communication style is also younger. for example, the long video version of the first episode is called "forging civilization", and the concise version is called "building the sweetest palace in the world".
potala palace
it seems that this is one of the communication strategies of "potala palace" targeting young people. facts have proved that many young viewers have become loyal audiences of documentaries. how to give new vitality to traditional national culture is a question that people have been thinking about. in the field of documentaries, "potala palace" has set a good example.
the producer cooperated with the aesthetic platform to carry out a co-creation activity to collect designers' views of the potala palace. after watching the documentary, participants interpreted tibetan culture and national aesthetics through original hand-painting, font design, ai creation and other forms of artistic creation innovation and digital media integration.
in addition, the producer also jointly launched an immersive online event of checking in "potala palace" with the cultural and tourism platform, using documentaries to promote the development of cultural tourism.
offline, during the summer vacation in august, in a large offline event held by tencent video, "potala palace" met with the audience in the form of a parent-child quality education exhibition and film viewing, conveying the spirit of inheritance of national culture to the hearts of children, and received unanimous praise from parents, students and documentary lovers.
it is understood that during the school opening season on september 9, "potala palace" will also enter the campus of peking university and have a close exchange with college students.
this summer, the documentary's popularity has also become an opportunity for han and tibetan youth to "go both ways." tibetan youth have shown han youth the real scenes of tibetan life through live broadcasts, short videos, and appearances in documentaries.
in addition to the documentary, tibetan youth can also get feedback on tibetan culture from the discussion of "potala palace" by youth across the country. in the discussion of the documentary on social media platforms, you can see netizens with ips in tibet leaving messages, welcoming everyone to visit and learn about the real tibetan culture. the netizens who responded to them were from all over the country, and everyone said that they must go to see the potala palace if they have the chance.
the popularity of "potala palace" also demonstrated the unique charm of chinese traditional culture in the present day and played a positive role in cross-cultural communication.
luo liming, former deputy director of the state ethnic affairs commission and chief planner of the documentary "potala palace"
luo liming, former deputy director of the state ethnic affairs commission and chief planner of the documentary "potala palace", said: "the spread of the documentary "potala palace" on the internet has become a carrier for the exchange of chinese culture with world culture, and a bright business card for chinese culture to go global. it allows audiences around the world to feel the beauty and greatness of the cultural heritage of the potala palace in front of the screen, and shows the spiritual power of chinese stories to the world."
group photo
