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sales of the three major japanese automakers have all declined continuously

2024-09-07

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on september 6, according to a report by japan's kyodo news agency, japan's three major automakers, toyota, honda and nissan, all saw their new car sales in china decline in august compared with the same period last year.

toyota's sales fell for seven consecutive months, with sales of 152,100 vehicles, down 13.5% year-on-year.

honda's sales fell for seven consecutive months, with sales of 56,959 units, down 44.3% year-on-year.

nissan's sales fell year-on-year for five consecutive months, with sales of 49,204 units, down 24.2% year-on-year

the report pointed out that the demand for new energy vehicles such as pure electric vehicles (ev) continues to expand, and japanese automakers that mainly produce fuel vehicles are in a difficult situation. toyota's public relations director said: "the severe market environment such as the transition to new energy vehicles and price competition continues." global supply chain problems and semiconductor shortages have also had a significant impact on the production and sales of japanese automakers. in addition, internet companies have joined the chinese auto market one after another, and competition is becoming increasingly fierce. the share of foreign automakers, including japanese ones, is shrinking.

on july 25, 2024, according to nikkei chinese website, honda will reduce its annual production capacity of gasoline vehicles in china from 1.49 million to 1 million. honda's first step will be to close or stop production at two of its seven gasoline vehicle factories in china. the factory in guangzhou, guangdong province will be closed in october, and the factory in wuhan, hubei province will stop production from november. another factory in guangzhou will also be closed or stopped. as japanese cars are clearly in a downturn in china, honda's production cuts this time will be the largest among japanese automakers.

as early as july 2023, gac honda had already announced large-scale layoffs. in response to this news, the reporter asked gac toyota, and gac toyota responded that the news was basically true. after careful consideration, gac toyota terminated the agreement with the labor dispatch company in accordance with the agreement. the contract was terminated for the labor dispatch employees, not the formal employees. while ensuring that the relevant personnel can receive financial compensation in a timely and full manner, gac toyota is also actively assisting the laid-off employees in re-employment.